butterfly bush
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Great$22.24avg listing price — sweet spot $15–$100
Review moat
Great314.21avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Growth
Great+70.6%90-day search growth — must beat 0% to launch
Price range
Good$6.39–$39.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$109K$109K/yr · 180K searches
According to Flapen's Amazon United States niche tracking, butterfly bush is a $109K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Mar–Apr–May–Jun–Sep. Verdict: Worth a look — 69/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
butterfly bush market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $111K–$133K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #2,379
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 74%
- Out of stock
- 19.2%
- Avg brand age
- 47 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
27
Top-5 brand share
72%
Top 20: 97%
Top-5 click share
34%
Top 20: 80%
Open market
23%
- PERFECT PLANTS29%
- Proven Winner15%
- YOKEBOM14%
- Easy to Grow8%
- Generic7%
- AVERAR5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +70.6% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Sep · busiest ÷ quietest = 16.2×
Top butterfly bush search terms
- butterfly bush61K/yr
- butterfly bush live plant50K/yr
- butterfly plant19K/yr
- butterfly bushes ready to plant8K/yr
- butterfly bushes9K/yr
- butterfly plants9K/yr
- butterfly plants live6K/yr
- dwarf butterfly bush7K/yr
- butterfly bushes ready to plant outdoor3K/yr
- buddleia4K/yr
Top butterfly bush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Perfect Plants Nanho Butterfly Shrub 1 Gallon | Live Bush for Outdoor Planting | Attracting Pollinators Like Butterflies Bees and Hummingbirds | Gorgeous Purple Flowers in Spring
PERFECT PLANTS$25.684.1★500 rev
Proven Winner Pugster Buddleia True-Blue Flowers 2 Gal. (Pugster Blue)
Proven Winner$27.294.0★250 rev
2 Gal. Pugster Ameythst Buddleia Shrub
Proven Winner$25.284.1★426 rev
Perfect Plants Black Knight Butterfly Shrub 1 Gallon | Live Bush for Outdoor Planting | Attracting Pollinators Like Butterflies Bees and Hummingbirds | Beautiful Dark Purple Flowers in Summer
PERFECT PLANTS$23.624.1★500 rev
Random Butterfly Bush Live Shrub Plant Shrub Buddleia Bush Well Rooted 5 to 10 Inc Tall
YOKEBOM$23.853.0★63 rev
Newest
by launch date
2 Assorted Butterfly Bush Plants Live Vibrant Buddleia Plants 4-7 Inches Colorful Flowering Shrub for Outdoor Garden
ELLA'S HOMES$24.924 rev
Perfect Plants Butterfly Candy Lil Taffy Butterfly Bush in 1 Gallon Growers Pot | Live Pink Flowering Shrub for Outdoor Gardens | Compact Bush | Pollinator Garden Planting | Thrives in Zones 5-10
PERFECT PLANTS$29.8317 rev
Perfect Plants Butterfly Candy Lil Raspberry Butterfly Bush in 1 Gallon Pot | Live Red Flowering Shrub for Outdoor & Container Gardens | Compact | Attracts Pollinators | Thrives in Zones 5-10
PERFECT PLANTS$26.8344 rev
Perfect Plants Butterfly Candy Lil Lavender Butterfly Bush in 1 Gallon Growers Pot | Live Flowering Shrub for Outdoor & Containers | Compact | Attracts Pollinators to Your Landscape | Zones 5-10
PERFECT PLANTS$27.3023 rev
300 PCS Butterfly Bush Seeds (Buddleja) Perennial Flower Shrub Seeds Fragrant Blooms for Outdoor Garden Planting
BuggyBeds$6.7610 rev
Trending
90-day click momentum
Live Flowering Bee Balm - Balmy Purple (2 Plants Per Pack) Pollinator - Attracts Butterflies 10 Tall by 4 Wide in 1 Qt Pot
The Three Company$18.973.8★
2 Assorted Butterfly Bush Plants Live Vibrant Buddleia Plants 4-7 Inches Colorful Flowering Shrub for Outdoor Garden
ELLA'S HOMES$24.923.0★
Perfect Plants Nanho Butterfly Shrub 1 Gallon | Live Bush for Outdoor Planting | Attracting Pollinators Like Butterflies Bees and Hummingbirds | Gorgeous Purple Flowers in Spring
PERFECT PLANTS$25.684.1★
Easy to Grow Buddleia Butterfly Bush Buzz Hot Raspberry 1 Plant - Potted Perennial Flower in a Quart Pot Summer Fragrant Magenta Pink Blooms in Sun
Easy to Grow$35.633.9★
Perfect Plants Butterfly Candy Lil Taffy Butterfly Bush in 1 Gallon Growers Pot | Live Pink Flowering Shrub for Outdoor Gardens | Compact Bush | Pollinator Garden Planting | Thrives in Zones 5-10
PERFECT PLANTS$29.834.3★
What buyers say about butterfly bush
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to grow”
“Best quality”
“Worth every penny”
“Beautiful color”
“Easy to use”
“as advertised”
“Good size”
“Instructions were clear”
“Arrived healthy and moist”
“A year later these are still doing well”
What buyers complain about
“Bad seeds”
“They are tiny”
“Way overpriced”
“Bad quality”
“moldy and dry”
“False advertising”
“Died within two weeks”
“The directions were not great”
“Wrong color shipped”
“Waste of”
Top return reasons
Common questions
- Is butterfly bush profitable to sell on Amazon United States?
- The niche generates $109K/yr across 42 tracked products. 5 of 20 products launched in the last 360 days are still selling. 90-day search growth is +70.6%. Flapen's verdict: Worth a look (69/100).
- How competitive is the butterfly bush niche?
- 25 brands and 27 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in butterfly bush?
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.2%.
- When does demand for butterfly bush peak?
- Demand peaks in Mar–Apr–May–Jun–Sep; the busiest month runs 16.2× the quietest.
- What does it cost to enter the butterfly bush niche?
- Listings span $6.39–$39.24; the average listing price is $22.24 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.