butterfly bench
Worth a lookShows a thin review moat (105 avg reviews), but weak search conversion (0.3%) keeps it on the watch list.
Review moat
Great105.45avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Great+81.0%90-day search growth — must beat 0% to launch
Avg price
Good$114.94avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Bad$38.81–$408.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$30K$30K/yr · 76K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, butterfly bench is a $30K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
butterfly bench market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $29K–$57K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #307
- Page quality
- 0%
- Prime
- 30%
- Sponsored
- 85%
- Out of stock
- 26.9%
- Avg brand age
- 37 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
22
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
43%
Top 20: 89%
Open market
16%
- DIBRATY26%
- Decoccino20%
- Boweniog13%
- Plow & Hearth9%
- KINGBO8%
- HLC7%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +81.0% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 5.1×
Top butterfly bench search terms
- butterfly bench39K/yr
- butterfly bench outdoor16K/yr
- butterfly chair outdoor6K/yr
- outdoor butterfly chair7K/yr
- butterfly garden bench5K/yr
- outdoor butterfly bench4K/yr
Top butterfly bench products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DIBRATY 50 Inches Outdoor Bench Garden Bench with Sturdy Iron Metal Frame Pretty Butterfly Bench Front Porch Bench for Porch Lawn Garden Yard
DIBRATY$99.974.7★211 rev

Plow & Hearth Weatherproof Butterfly Outdoor Bench | Holds Up to 300 lbs | Garden Patio Porch Park Deck | Metal | Yellow
Plow & Hearth$169.164.5★273 rev

DIBRATY 50 Inches Outdoor Bench Garden Bench with Sturdy Iron Metal Frame Pretty Butterfly Bench Front Porch Bench for Porch Lawn Garden Yard
DIBRATY$100.614.7★211 rev

HLC Outdoor Bench Outdoor Sturdy Rust-Resistant Bench Butterfly Cast Iron with Armrests Park Yard Patio Porch Lawn Double Seats
HLC$109.134.5★254 rev

39.7 Outdoor Bench Garden Bench Patio Bench with Armrest Slatted Seat and Butterfly Pattern Backrest for Outside Front Porch Park Lawn Backyard and Balcony Cast Iron Metal Frame Black
KINGBO$128.354.7★244 rev
Newest
by launch date
VINGLI 38.7in Cast Iron Outdoor Bench with Cushion All Weather Resistant Metal Bench with Curved Armrests and Butterfly Pattern Backrest 1-2 Person Patio Bench for Garden Porch Park Yard (Blue
VINGLI$93.675 rev

Boweniog 3 Pieces Patio Bistro Butterfly Chair Outdoor Patio Outdoor Furniture Conversation Sets with Coffee Table and Padded Cushion for Porch Backyard Lawn Poolside Deck (Sage Green 21.25)
Boweniog$110.8517 rev

39.7 Arched Back Garden Bench Metal Outdoor Bench with Scalloped Butterfly Pattern Backrest Heavy Duty Patio Loveseat with Armrests & Slatted Seat for Front Porch Backyard Lawn & Park Black
KINGBO$147.63244 rev

HRVEOCEI Navy Blue Cute Butterfly Benches for Outdoors Pretty Garden Bench & 50 Metal Outside Bench Front Porch Benches Outdoor with Sturdy Frame for Lawn Yard Balcony (Navy Blue)
HRVEOCEI$38.811 rev

HSUFLWS Pink Butterfly Benches Outdoors Pretty Garden Bench & Cute Metal Outside Bench Front Porch Benches Outdoor with Sturdy Frame for Lawn Yard Balcony (Pink)
HSUFLWS$58.930 rev
Trending
90-day click momentum
39.7 Arched Back Garden Bench Metal Outdoor Bench with Scalloped Butterfly Pattern Backrest Heavy Duty Patio Loveseat with Armrests & Slatted Seat for Front Porch Backyard Lawn & Park Black
KINGBO$147.634.7★

VINGLI 38.7in Cast Iron Outdoor Bench with Cushion All Weather Resistant Metal Bench with Curved Armrests and Butterfly Pattern Backrest 1-2 Person Patio Bench for Garden Porch Park Yard (Blue
VINGLI$93.674.5★

Boweniog Outdoor Bench Patio Outdoor Garden Bench with Built-in Table Butterfly Bench for Outside 3 People Outdoor Bench Garden Bench Front Porch Furniture (Black 49.2inch)
Boweniog$120.293.8★

Decoccino 49 Inch Outdoor Bench Blue Garden Bench with Metal Frame Weatherproof Butterfly Front Porch Benches for Lawn Garden Yard Balcony
Decoccino$99.454.6★

HSUFLWS Pink Butterfly Benches Outdoors Pretty Garden Bench & Cute Metal Outside Bench Front Porch Benches Outdoor with Sturdy Frame for Lawn Yard Balcony (Pink)
HSUFLWS$58.930.0★
What buyers say about butterfly bench
What buyers praise and complain about, mined from review topics.What buyers love
“Pretty easy to put together”
“very sturdy”
“Overall this seems to be very well made”
“Love the look love the color Its on my patio”
“the design is adorable”
“great value”
“It perfect size for what I wanted it for”
“I find it quite comfortable”
“It is great quality and very durable”
“exactly what I was hoping for”
What buyers complain about
“BUT, very hard to put together”
“does rust easily without protection”
“Pretty bench needs a cushion”
“The table legs don't have the proper holes to attach them to the top”
“Looks are deceiving”
“The paint fades within a year”
“Instructions could be better”
“Is not the color I chose”
“Kind of small”
“Item wasnt top rated so I shouldve known not to order”
Top return reasons
Common questions
- Is butterfly bench profitable to sell on Amazon United States?
- The niche generates $30K/yr across 33 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +81.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the butterfly bench niche?
- 13 brands and 22 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in butterfly bench?
- Top complaints mined from reviews: Assembly/Installation, Rusts/Corrodes, Cushion. The return rate is 1.1%.
- When does demand for butterfly bench peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 5.1× the quietest.
- What does it cost to enter the butterfly bench niche?
- Listings span $38.81–$408.70; the average listing price is $114.94 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.