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Butterfly Bench

Maybe

The average product has only 105 reviews. But buyers convert on only 0.3% of searches, so Butterfly Bench is a Maybe.

Flapen Score
53
53 / 100
Ranks 5,174 of 8,839 Patio, Lawn & Garden niches · −3 vs the category median of 56
Market size
$30K/yr76K searches / yr
90-day growth
+81.0%search demand this quarter
Competition
43%top-5 click share · 13 brands · 22 sellers

Flapen Score

Butterfly Bench against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Butterfly Bench is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly Bench market on Amazon at a glance

Shoppers on Amazon United States searched for Butterfly Bench 76K times last year and spent an estimated $30K. The top 5 brands take 76% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +81.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+81.0%
Conversion, latest week
0.3%
Market size, estimated
$30Ka year
Peak month
May5.1× the quietest month
Top search term
butterfly bench39K searches a year

02 · Price

A sale here is worth $114.94.

Listings sell for $114.94 on average, from $38.81 to $408.70. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $114.94 that is $0 to $11K a year per listing.

Average price
$114.94above the $15 to $100 sweet spot
Price range
$38.81–$408.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #307 within Patio Seating. It carries 105 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
30%
Out of stock, average day
26.9%
Average rank
#307in Patio Seating
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
105per listing
Listings tracked
33

04 · Newcomers

2 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Butterfly Bench products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

22

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

43%

Top 20: 89%

Open market

16%

  • Brand 126%
  • Brand 220%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (7 brands, 16%)

Demand

Butterfly Bench search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 5.1×

Search terms

Top Butterfly Bench search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butterfly bench39K/yr
  • butterfly bench outdoor16K/yr
  • butterfly chair outdoor6K/yr
  • outdoor butterfly chair7K/yr
  • butterfly garden bench5K/yr
  • outdoor butterfly bench4K/yr

Reviews and returns

What reviews say buyers love and hate about Butterfly Bench

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Assembly/Installation”
16%of negative reviews mention “Assembly/Installation”
1.1%of orders come back
“BUT, very hard to put together”
A buyer, on “Assembly/Installation”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Butterfly Bench questions

Answered from the same tracked data.