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53

butterfly bench

Worth a look

Shows a thin review moat (105 avg reviews), but weak search conversion (0.3%) keeps it on the watch list.

Market size 7Growth 83Conversion 4Competition 69Returns 94Price range 17Avg price 70Brand share 48Review moat 95Quality gap 50

Review moat

Great105.45

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.1%

return rate — above 5% kills the launch gate

Growth

Great+81.0%

90-day search growth — must beat 0% to launch

Avg price

Good$114.94

avg listing price — sweet spot $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Price range

Bad$38.81–$408.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$30K

$30K/yr · 76K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, butterfly bench is a $30K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

butterfly bench market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$29K–$57K
units × avg price
Conversion rate
0.3%
Avg BSR
#307
Page quality
0%
Prime
30%
Sponsored
85%
Out of stock
26.9%
Avg brand age
37 months
Avg seller age
177 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

22

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

43%

Top 20: 89%

Open market

16%

  • DIBRATY26%
  • Decoccino20%
  • Boweniog13%
  • Plow & Hearth9%
  • KINGBO8%
  • HLC7%
  • Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +81.0% search growth over the last 90 days.
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 5.1×

Top butterfly bench search terms

  • butterfly bench39K/yr
  • butterfly bench outdoor16K/yr
  • butterfly chair outdoor6K/yr
  • outdoor butterfly chair7K/yr
  • butterfly garden bench5K/yr
  • outdoor butterfly bench4K/yr
All search terms

Top butterfly bench products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$4K16%$5K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about butterfly bench

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation31%

“Pretty easy to put together”

Strength13%

“very sturdy”

Quality-Overall7%

“Overall this seems to be very well made”

Color7%

“Love the look love the color Its on my patio”

Design-Overall6%

“the design is adorable”

Value For Money6%

“great value”

Size-Overall5%

“It perfect size for what I wanted it for”

Comfort-Overall4%

“I find it quite comfortable”

Durability4%

“It is great quality and very durable”

Advertised Vs Actual Product2%

“exactly what I was hoping for”

What buyers complain about

Assembly/Installation16%

“BUT, very hard to put together”

Rusts/Corrodes12%

“does rust easily without protection”

Cushion7%

“Pretty bench needs a cushion”

Alignment6%

“The table legs don't have the proper holes to attach them to the top”

Advertised Vs Actual Product5%

“Looks are deceiving”

Paint Quality5%

“The paint fades within a year”

Instructions/User Manual/Troubleshooting4%

“Instructions could be better”

Color4%

“Is not the color I chose”

Size-Overall4%

“Kind of small”

Quality-Overall2%

“Item wasnt top rated so I shouldve known not to order”

Top return reasons

Size-Overall20%
Assembly/Installation19%
Defective Material/Parts12%
Strength9%
Instructions/User Manual/Troubleshooting5%
Paint Quality4%
Advertised Vs Actual Product4%
Scratch Resistance4%
Rusts/Corrodes3%
Value For Money3%

Common questions

Is butterfly bench profitable to sell on Amazon United States?
The niche generates $30K/yr across 33 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +81.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the butterfly bench niche?
13 brands and 22 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in butterfly bench?
Top complaints mined from reviews: Assembly/Installation, Rusts/Corrodes, Cushion. The return rate is 1.1%.
When does demand for butterfly bench peak?
Demand peaks in Apr–May–Jun; the busiest month runs 5.1× the quietest.
What does it cost to enter the butterfly bench niche?
Listings span $38.81–$408.70; the average listing price is $114.94 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.