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34

burpee seeds

Skip it

Soft demand (-54.0% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 0Conversion 48Competition 15Returns 99Price range 94Avg price 95Brand share 18Review moat 33Quality gap 33

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$43.61

avg listing price — sweet spot $15–$100

Price range

Great$13.77–$97.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,163.73

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$35K

$35K/yr · 21K searches

Growth

Bad-54.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, burpee seeds is a $35K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 34/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

burpee seeds market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$33K–$44K
units × avg price
Conversion rate
3.8%
Avg BSR
#234
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
4.2%
Avg brand age
53 months
Avg seller age
190 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

4%

  • Open Seed Vault35%
  • B&KM Farms32%
  • Gardeners Basics11%
  • HEAVEN'S HARVEST10%
  • Organo Republic5%
  • PLANTMEW4%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -54.0% search growth over the last 90 days.
8K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 5.5×

Top burpee seeds search terms

  • survival seeds 25 year shelf life8K/yr
  • emergency seeds 25 year shelf life3K/yr
  • survival seed vault3K/yr
  • emergency seeds3K/yr
  • survival seed vault kit3K/yr
All search terms

Top burpee seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$7K30%$10K40%$14K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about burpee seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth39%

“Good germination”

Quality-Overall26%

“It's nice that these are consistent with quality”

Value For Money14%

“Great value”

Advertised Vs Actual Product5%

“As advertised”

Gifting Purpose3%

“A good gift”

Ease Of Use3%

“easy to store”

Strength1%

“Great growth”

Instructions/User Manual/Troubleshooting1%

“I love that it comes with a booklet with instructions forbegginers”

Storage Capacity1%

“Perfect set to store just in case”

Water Resistance0%

“waterproof storage bag”

What buyers complain about

Plant Growth50%

“Nothing grew”

Value For Money13%

“I thought this was a bit pricey”

Size-Overall9%

“Very Small”

Advertised Vs Actual Product7%

“False advertising”

Quality-Overall5%

“Not the quality that I was expecting”

Natural Resource Wastage2%

“Waste of time and money”

Functionality-Overall1%

“Don't work”

Contamination1%

“every seed was sterile”

Durability1%

“quickly died”

Leak-Proof1%

“Some seeds spilled out”

Top return reasons

Advertised Vs Actual Product23%
Value For Money21%
Plant Growth21%
Functionality-Overall12%
Size-Overall6%
Defective Material/Parts4%
Quality-Overall3%
Instructions/User Manual/Troubleshooting2%
Leak-Proof1%
Contamination1%

Common questions

Is burpee seeds profitable to sell on Amazon United States?
The niche generates $35K/yr across 11 tracked products. 90-day search growth is -54.0%. Flapen's verdict: Skip it (34/100).
How competitive is the burpee seeds niche?
8 brands and 14 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in burpee seeds?
Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.3%.
When does demand for burpee seeds peak?
Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 5.5× the quietest.
What does it cost to enter the burpee seeds niche?
Listings span $13.77–$97.13; the average listing price is $43.61 (sweet spot $15–$100). The average incumbent carries 3,164 reviews — the moat a new listing must climb.