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Burpee Seeds

Fail

Demand is soft, at -54.0% this quarter, so Burpee Seeds is a Fail.

Flapen Score
34
34 / 100
Ranks 8,456 of 8,839 Patio, Lawn & Garden niches · −22 vs the category median of 56
Market size
$35K/yr21K searches / yr
90-day growth
-54.0%search demand this quarter
Competition
82%top-5 click share · 8 brands · 14 sellers

Flapen Score

Burpee Seeds against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Burpee Seeds is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burpee Seeds market on Amazon at a glance

Shoppers on Amazon United States searched for Burpee Seeds 21K times last year and spent an estimated $35K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -54.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-54.0%
Conversion, latest week
3.8%
Market size, estimated
$35Ka year
Peak month
March5.5× the quietest month
Top search term
survival seeds 25 year shelf life8K searches a year

02 · Price

A sale here is worth $43.61.

Listings sell for $43.61 on average, from $13.77 to $97.13. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $43.61 that is $0 to $4K a year per listing.

Average price
$43.61inside the $15 to $100 sweet spot
Price range
$13.77–$97.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #234 within Vegetables. It carries 3,164 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#234in Vegetables
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,164per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Burpee Seeds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

$0$3K$7K$10K$14K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

14

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

4%

  • Open Seed Vault35%
  • B&KM Farms32%
  • Gardeners Basics11%
  • HEAVEN'S HARVEST10%
  • Organo Republic5%
  • PLANTMEW4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Burpee Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 5.5×

Search terms

Top Burpee Seeds search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • survival seeds 25 year shelf life8K/yr
  • emergency seeds 25 year shelf life3K/yr
  • survival seed vault3K/yr
  • emergency seeds3K/yr
  • survival seed vault kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Burpee Seeds

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Plant Growth”
50%of negative reviews mention “Plant Growth”
0.3%of orders come back
“Nothing grew”
A buyer, on “Plant Growth”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Burpee Seeds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data