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Burpee Seed Starting Tray

Fail

Demand is soft, at -52.0% this quarter, so Burpee Seed Starting Tray is a Fail.

Flapen Score
38
38 / 100
Ranks 8,157 of 8,839 Patio, Lawn & Garden niches · −18 vs the category median of 56
Market size
$102K/yr92K searches / yr
90-day growth
-52.0%search demand this quarter
Competition
82%top-5 click share · 6 brands · 27 sellers

Flapen Score

Burpee Seed Starting Tray against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Burpee Seed Starting Tray is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burpee Seed Starting Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Burpee Seed Starting Tray 92K times last year and spent an estimated $102K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-52.0%
Conversion, latest week
6.5%
Market size, estimated
$102Ka year
Peak month
February9.5× the quietest month
Top search term
burpee seed starting tray40K searches a year

02 · Price

A sale here is worth $17.35.

Listings sell for $17.35 on average, from $8.70 to $37.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $17.35 that is $9K to $13K a year per listing.

Average price
$17.35inside the $15 to $100 sweet spot
Price range
$8.70–$37.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Greenhouses & Plant Germination Equipment. It carries 3,396 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#110in Greenhouses & Plant Germination Equipment
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
3,396per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Burpee Seed Starting Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

27

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Burpee Seed Starting Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 9.5×

Search terms

Top Burpee Seed Starting Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burpee seed starting tray40K/yr
  • burpee24K/yr
  • silicone seed starting trays17K/yr
  • silicone seed starter tray4K/yr
  • burpees3K/yr
  • burpee superseed seed starting tray3K/yr
  • burpee seed company1K/yr

Reviews and returns

What reviews say buyers love and hate about Burpee Seed Starting Tray

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Plant Growth”
34%of negative reviews mention “Plant Growth”
0.8%of orders come back
“Seeds Did not grow”
A buyer, on “Plant Growth”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Burpee Seed Starting Tray questions

Answered from the same tracked data.