Is burpee seed starting tray profitable to sell on Amazon United States?

The niche generates $102K/yr across 13 tracked products. 90-day search growth is -52.0%. Flapen's verdict: Skip it (38/100).

How competitive is the burpee seed starting tray niche?

6 brands and 27 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in burpee seed starting tray?

Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.8%.

When does demand for burpee seed starting tray peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 9.5× the quietest.

What does it cost to enter the burpee seed starting tray niche?

Listings span $8.70–$37.39; the average listing price is $17.35 (sweet spot $15–$100). The average incumbent carries 3,396 reviews — the moat a new listing must climb.

burpee seed starting tray

Skip it

Soft demand (-52.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$17.35

avg listing price — sweet spot $15–$100

Price range

Great$8.70–$37.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,395.54

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$102K

$102K/yr · 92K searches

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Growth

Bad-52.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, burpee seed starting tray is a $102K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 38/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

burpee seed starting tray market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $139K–$174K; units × avg price
Conversion rate: 6.5%
Avg BSR: #110
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Burpee88%
Sondiko4%
Ryscam3%
Kiicii2%
ZSYWODFO2%
MIXC2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.0% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 9.5×

Open Trend

Top burpee seed starting tray search terms

burpee seed starting tray40K/yr -57.1%11.1% conv.
burpee24K/yr -27.6%1.5% conv.
silicone seed starting trays17K/yr -67.2%2.6% conv.
silicone seed starter tray4K/yr -62.7%1.5% conv.
burpees3K/yr -17.8%1.0% conv.
burpee superseed seed starting tray3K/yr -51.5%16.4% conv.
burpee seed company1K/yr +8.5%0.0% conv.

All search terms

Top burpee seed starting tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Burpee SuperSeed Seed Starting Tray | 36 Cell Reusable Seed Starter Tray | for Starting Vegetable Flower & Herb Seeds | Indoor Grow Kit for Plant Seedlings | for Germination Success

Burpee$11.384.5★5,980 rev

Burpee SuperSeed Starting Tray | 16 XL Cell | Reusable & Dishwasher Safe | for Vegetable Flower & Herb Seeds | Indoor Grow Kit for Deep-Rooted Seedlings Green

Burpee$10.854.5★5,980 rev

Burpee$8.704.5★5,980 rev

Burpee Self-Watering Seed Starter Tray 72 Cells

Burpee$19.194.3★3,467 rev

Sondiko Seed Starter Tray with Soft Silicone Cells 80 Cells Seedling Trays Seed Startering Kit 4 Pack Plant Starter Trays with Humidity Dome Base Mini Greenhouse Germination Kit

Sondiko$25.824.3★200 rev

Newest

by launch date

ZSYWODFO Seed Starter Tray 5-Pack Reusable Silicone Seed Starter Tray with 5 Base Trays Foldable Design for Easy Transplanting Indoor Gardening Supplies for Vegetables Flowers & Herbs 60 Cells Total

ZSYWODFO$15.4968 rev

1y ago

Kiicii Silicone Seed Starter Tray - 16-Pack Seedling Starter Trays with Flexible Pop-Out Cells for Seed Starting Indoor Gardening Reusable Plant Germination Trays BPA-Free & Dishwasher Safe

Kiicii$37.3987 rev

1y ago

Sondiko Seed Starter Tray with Soft Silicone Cells 80 Cells Seedling Trays Seed Startering Kit 4 Pack Plant Starter Trays with Humidity Dome Base Mini Greenhouse Germination Kit

Sondiko$25.82200 rev

2y ago

MIXC Thickened Clear Nursery Pots with Silicone Base for Easy Transplant 30 Packs 4 Inch Transparent Plant Pot Reusable Seedling Pots for Vegetable Propagation Root Cutting Seed Starting Green

MIXC$21.241,081 rev

3y ago

Ryscam 6pcs Reusable Seed Starter Kit 72 Cells Seed Starter Trays Silicone Seedling Starter Trays for Starting Plant Seeds with Flexible pop-Out Cells Indoor Gardening Plant Germination Trays

Ryscam$15.07487 rev

3y ago

What buyers say about burpee seed starting tray

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth29%

“Great for germination”

Quality-Overall13%

“Excellent quality tray”

Ease Of Use10%

“Easy to Use”

Value For Money5%

“Good value”

Advertised Vs Actual Product5%

“Works as advertised”

Durability4%

“have held up well”

Size-Overall4%

“Perfect Size”

Recycle/Reuse4%

“they are reusable”

Strength4%

“the tray itself feels sturdy enough for multiple uses”

Design-Overall3%

“Good design”

What buyers complain about

Plant Growth34%

“Seeds Did not grow”

Size-Overall8%

“Larger than expected”

Value For Money7%

“Not worth the money”

Durability6%

“They break”

Material Quality4%

“cheap materials”

Quality-Overall3%

“Quality control not good”

Natural Resource Wastage3%

“Complete waste of time and money”

Advertised Vs Actual Product2%

“Product Has Changed”

Ease Of Use2%

“Its incredibly difficult to pull the plants out”

Functionality-Overall2%

“Nothing grew”

Top return reasons

Size-Overall39%

Value For Money14%

Advertised Vs Actual Product12%

Defective Material/Parts11%

Plant Growth5%

Functionality-Overall4%

Material Quality3%

Strength2%

Quality-Overall2%

Water Resistance1%

Common questions

Is burpee seed starting tray profitable to sell on Amazon United States?: The niche generates $102K/yr across 13 tracked products. 90-day search growth is -52.0%. Flapen's verdict: Skip it (38/100).
How competitive is the burpee seed starting tray niche?: 6 brands and 27 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in burpee seed starting tray?: Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.8%.
When does demand for burpee seed starting tray peak?: Demand peaks in Feb–Mar–Apr; the busiest month runs 9.5× the quietest.
What does it cost to enter the burpee seed starting tray niche?: Listings span $8.70–$37.39; the average listing price is $17.35 (sweet spot $15–$100). The average incumbent carries 3,396 reviews — the moat a new listing must climb.