Is burlap tree wrap profitable to sell on Amazon United States?

The niche generates $87K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -44.6%. Flapen's verdict: Skip it (47/100).

How competitive is the burlap tree wrap niche?

14 brands and 22 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in burlap tree wrap?

Top complaints mined from reviews: Smell, Size-Overall, Thickness. The return rate is 2.6%.

When does demand for burlap tree wrap peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 10.2× the quietest.

What does it cost to enter the burlap tree wrap niche?

Listings span $5.71–$60.20; the average listing price is $22.96 (sweet spot $15–$100). The average incumbent carries 1,309 reviews — the moat a new listing must climb.

burlap tree wrap

Skip it

Soft demand (-44.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$22.96

avg listing price — sweet spot $15–$100

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$5.71–$60.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Returns

Good2.6%

return rate — above 5% kills the launch gate

Review moat

Good1,309.42

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$87K

$87K/yr · 39K searches

Growth

Bad-44.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, burlap tree wrap is a $87K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

burlap tree wrap market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $92K–$115K; units × avg price
Conversion rate: 9.6%
Avg BSR: #189
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 14.5%
Avg brand age: 36 months
Avg seller age: 221 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

26%

SYWHXY24%
Burloptuous17%
GUPORT10%
MAQIHAN9%
Tcevily7%
Liaycco6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -44.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.2×

Open Trend

Top burlap tree wrap search terms

burlap tree wrap19K/yr -44.4%7.8% conv.
burlap for trees5K/yr -35.5%7.9% conv.
burlap wrap for trees5K/yr -37.2%7.8% conv.
burlap wrap for shrubs3K/yr -13.7%3.0% conv.
tree burlap wrap3K/yr -22.6%10.2% conv.
burlap tree wrap for winter5K/yr -94.8%0.0% conv.

All search terms

Top burlap tree wrap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 Roll Burlap Tree Protector Wraps 7.8 9.8 Winter Garden Plants Wraps

SYWHXY$10.344.6★471 rev

Burloptuous 40 x15 Feet Gardening Burlap Roll - Multipurpose Natural Burlap Fabric High Density Jute Fiber Material for Decorations Center Pieces for Home Rustic Party Dcor

Burloptuous$17.334.5★7,323 rev

GUPORT 2/4/8 Rolls 19.6ft Burlap Tree Protector Wraps Natural Jute 7.8 9.8 Winter Outdoor Tree Wraps Tree Trunk Protector Guard Antifreeze Bandage bark Protector Wrap for Keeping Plant Warm

GUPORT$9.745.0★5 rev

2 Rolls Burlap Roll - Burlap Tree Wraps To Protect Bark 7.8 X 118 Sackcloth Fabric Wrap Burlap Plant Covers Freeze Protection Tree Covers For Winter Garden Plants Tree Trunk Protector Jute Keep Warm

MAQIHAN$7.194.3★183 rev

Tcevily 7.8 x 100ft Burlap Tree Wrap Roll for Gardening Natural Tree Trunk Wrap Fabric Tree Protector Garden Burlap Roll Burlap Wrap Plants Bandage for Keeping Warm Moisturizing (7.8 x 100ft)

Tcevily$32.394.6★25 rev

Newest

by launch date

GUPORT 2/4/8 Rolls 19.6ft Burlap Tree Protector Wraps Natural Jute 7.8 9.8 Winter Outdoor Tree Wraps Tree Trunk Protector Guard Antifreeze Bandage bark Protector Wrap for Keeping Plant Warm

GUPORT$9.745 rev

2mo ago

SKYZUOAN 19.7 x6.5 ft Natural Burlap Fabric No-Fray Edges Soft & Easy-Cut Hessian Jute Fabric for Rustic Crafts Plant Wrap Weed Barrier Note: Natural Scent (Air 1-2 Days)

SKYZUOAN$5.7163 rev

6mo ago

AlpineReach Burlap Fabric Roll 1.3ft x 30ft - Multipurpose Natural Jute for Tree & Plant Frost Protection Wedding Runner Decorations Home Center Pieces Rustic Fiber Party Dcor Gardening

AlpineReach$24.0645 rev

10mo ago

40 x 5 Feet Burlap Fabric Roll Burlap Fabric by the Yard Natural Jute Garden Fabric for DIY Crafts Multipurpose Tree Wrap Outdoor Plant Cover Weed Barrier Landscaping Rustic Party Decor

Liaycco$8.22255 rev

1y ago

Liaycco 40 x 40 Feet Burlap Fabric Roll 13 Yards Burlap Fabric by the Yard for Tree Wrap Garden Plant Cover Weed Barrier Landscaping & DIY Crafts Ideal for Outdoor Winter Protection

Liaycco$30.18255 rev

1y ago

What buyers say about burlap tree wrap

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good Quality”

Plant Growth10%

“Happy plants”

Size-Overall8%

“Exactly as described fit perfectly highly recommend”

Advertised Vs Actual Product8%

“As advertised”

Value For Money8%

“Great price”

Ease Of Use7%

“Easy to use”

Material Quality6%

“Very good and sturdy material”

Durability4%

“The material feels durable while still allowing for airflow and drainage, which is exactly what you want for gardening or outdoor applications”

Drop/Impact Protection3%

“Wrapped around my tree easily Protects while allowing it to breathe”

Thickness2%

“Upon inspection, the burlap seems to have appropriate thickness, and the dimensions are correct”

What buyers complain about

Smell47%

“Chemical Smell”

Size-Overall7%

“Incorrect size”

Thickness5%

“it is on the thin side”

Advertised Vs Actual Product4%

“It wont look like the picture because it comes shrink wrapped”

Plant Growth3%

“No way can I use this to cover plants”

Functionality-Overall2%

“Doesn't Burn Well”

Suitable For Indoor2%

“the persistent odor makes it a poor choice for edible gardens or indoor projects where safety”

Value For Money2%

“A bit overpriced for the size”

Durability2%

“Falls apart easily”

Quality-Overall1%

“Cheaply made”

Top return reasons

Size-Overall23%

Material Quality20%

Smell15%

Advertised Vs Actual Product11%

Value For Money7%

Thin4%

Quality-Overall4%

Functionality-Overall4%