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Burlap Tree Wrap

Fail

Demand is soft, at -44.6% this quarter, so Burlap Tree Wrap is a Fail.

Flapen Score
47
47 / 100
Ranks 6,868 of 8,839 Patio, Lawn & Garden niches · −9 vs the category median of 56
Market size
$87K/yr39K searches / yr
90-day growth
-44.6%search demand this quarter
Competition
57%top-5 click share · 14 brands · 22 sellers

Flapen Score

Burlap Tree Wrap against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Burlap Tree Wrap is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burlap Tree Wrap market on Amazon at a glance

Shoppers on Amazon United States searched for Burlap Tree Wrap 39K times last year and spent an estimated $87K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-44.6%
Conversion, latest week
9.6%
Market size, estimated
$87Ka year
Peak month
November10.2× the quietest month
Top search term
burlap tree wrap19K searches a year

02 · Price

A sale here is worth $22.96.

Listings sell for $22.96 on average, from $5.71 to $60.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $22.96 that is $2K to $6K a year per listing.

Average price
$22.96inside the $15 to $100 sweet spot
Price range
$5.71–$60.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #189 within Plant Covers. It carries 1,309 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
14.5%
Average rank
#189in Plant Covers
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,309per listing
Listings tracked
19

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Burlap Tree Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

22

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

26%

  • Brand 124%
  • Brand 217%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Burlap Tree Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.2×

Search terms

Top Burlap Tree Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burlap tree wrap19K/yr
  • burlap for trees5K/yr
  • burlap wrap for trees5K/yr
  • burlap wrap for shrubs3K/yr
  • tree burlap wrap3K/yr
  • burlap tree wrap for winter5K/yr

Reviews and returns

What reviews say buyers love and hate about Burlap Tree Wrap

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
47%of negative reviews mention “Smell”
2.6%of orders come back
“Chemical Smell”
A buyer, on “Smell”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Burlap Tree Wrap questions

Answered from the same tracked data.