Burlap Plant Covers Freeze Protection
FailShoppers spend an estimated $8K a year here, so Burlap Plant Covers Freeze Protection is a Fail.
- Flapen Score
- 38 / 100Ranks 8,157 of 8,839 Patio, Lawn & Garden niches · −18 vs the category median of 5638
- Market size
- $8K/yr12K searches / yr
- 90-day growth
- -21.0%search demand this quarter
- Competition
- 76%top-5 click share · 9 brands · 15 sellers
Flapen Score
Burlap Plant Covers Freeze Protection against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Burlap Plant Covers Freeze Protection is stronger. Inside it, weaker.
Market
The Burlap Plant Covers Freeze Protection market on Amazon at a glance
Shoppers on Amazon United States searched for Burlap Plant Covers Freeze Protection 12K times last year and spent an estimated $8K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- -21.0%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $8Ka year
- Peak month
- November10.7× the quietest month
- Top search term
- burlap plant covers8K searches a year
02 · Price
A sale here is worth $22.88.
Listings sell for $22.88 on average, from $8.22 to $60.20. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $22.88 that is $0 to $2K a year per listing.
- Average price
- $22.88inside the $15 to $100 sweet spot
- Price range
- $8.22–$60.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #266 within Plant Covers. It carries 854 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 16.4%
- Average rank
- #266in Plant Covers
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 854per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Burlap Plant Covers Freeze Protection products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
15
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
11%
- Brand 135%
- Brand 225%
- Brand 310%
- Brand 48%
- Brand 55%
- Brand 65%
- Open — no brand owns it (3 brands, 11%)
Demand
Burlap Plant Covers Freeze Protection search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.7×
Reviews and returns
What reviews say buyers love and hate about Burlap Plant Covers Freeze Protection
We read the reviews and the return reasons for every product selling here.
“Chemical Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Burlap Plant Covers Freeze Protection questions
Answered from the same tracked data.