Is burlap profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 27 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Launch it (62/100).

How competitive is the burlap niche?

18 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in burlap?

Top complaints mined from reviews: Smell, Thickness, Size-Overall. The return rate is 1.9%.

When does demand for burlap peak?

Demand peaks in Oct–Nov; the busiest month runs 2.7× the quietest.

What does it cost to enter the burlap niche?

Listings span $5.71–$60.20; the average listing price is $17.48 (sweet spot $15–$100). The average incumbent carries 1,135 reviews — the moat a new listing must climb.

burlap

Launch it

A $1.0M/yr market growing +6.5% this quarter with returns at 1.9% — clears our launch bar.

Avg price

Great$17.48

avg listing price — sweet spot $15–$100

Price range

Great$5.71–$60.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.0M

$1.0M/yr · 930K searches

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Good1,134.52

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, burlap is a $1.0M/yr Amazon United States market (930K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Nov. Verdict: Launch it — 62/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

burlap market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: $1.0M–$1.4M; units × avg price
Conversion rate: 6.3%
Avg BSR: #244
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.7%
Avg brand age: 46 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

26%

Liaycco23%
Burloptuous22%
UBCGOTT13%
WOLOGO6%
SKYZUOAN5%
RAINFLOW5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.7×

Open Trend

Top burlap search terms

burlap341K/yr +1.5%5.8% conv.
burlap roll190K/yr +38.9%5.5% conv.
burlap fabric251K/yr -20.4%5.8% conv.
burlap for gardening9K/yr +37.7%8.0% conv.
yute13K/yr +31.8%1.0% conv.
burlap fabric by the yard17K/yr +17.1%3.3% conv.
jute fabric12K/yr +32.4%1.5% conv.
burlap fabric roll10K/yr +2.9%2.4% conv.
burlap for plants12K/yr -8.0%5.6% conv.
garden burlap6K/yr +22.2%6.8% conv.

All search terms

Top burlap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Burloptuous 40 x15 Feet Gardening Burlap Roll - Multipurpose Natural Burlap Fabric High Density Jute Fiber Material for Decorations Center Pieces for Home Rustic Party Dcor

Burloptuous$17.334.5★7,323 rev

40 x 5 Feet Burlap Fabric Roll Burlap Fabric by the Yard Natural Jute Garden Fabric for DIY Crafts Multipurpose Tree Wrap Outdoor Plant Cover Weed Barrier Landscaping Rustic Party Decor

Liaycco$8.224.0★255 rev

UBCGOTT Burlap Fabric - Garden Burlap Fabric Roll Natural Jute Outdoor Fabric Burlap Weed Barrier Trees Trunk Wrap for Crafts Farmhouse Gardening Table Decor for Crafts (19.7 x 5 Feet)

UBCGOTT$6.354.4★169 rev

SKYZUOAN 19.7 x6.5 ft Natural Burlap Fabric No-Fray Edges Soft & Easy-Cut Hessian Jute Fabric for Rustic Crafts Plant Wrap Weed Barrier Note: Natural Scent (Air 1-2 Days)

SKYZUOAN$5.714.4★63 rev

Gardening Burlap Roll - Multipurpose Natural Burlap Fabric (20 Inch x 5 Feet)

UBCGOTT$7.334.3★193 rev

Newest

by launch date

40 x 17 Feet Burlap Fabric Roll Burlap Fabric by the Yard Natural Jute Garden Fabric for DIY Crafts Multipurpose Tree Wrap Outdoor Plant Cover Weed Barrier Landscaping Rustic Party Decor

Liaycco$17.2232 rev

4mo ago

20 x 10 ft Burlap Fabric Roll Natural Jute Burlap for Garden & Outdoor Use Tree Wrap & Weed Barrier Cloth Burlap Fabric for Shrubs Landscaping Craft Projects & Decoration

WOLOGO$9.4839 rev

4mo ago

SKYZUOAN 19.7 x6.5 ft Natural Burlap Fabric No-Fray Edges Soft & Easy-Cut Hessian Jute Fabric for Rustic Crafts Plant Wrap Weed Barrier Note: Natural Scent (Air 1-2 Days)

SKYZUOAN$5.7163 rev

6mo ago

WOLOGO 20 x 7 ft Burlap Fabric Roll Multipurpose Natural Jute Burlap for DIY Crafts Rustic Home Decor Gardening Burlap Cloth Tree Wrap & Weed Barrier Fabric

WOLOGO$7.7775 rev

6mo ago

Butarfe 40 x33 Feet Gardening Burlap Roll Natural Burlap Fabric Tree Wrap Rolls Tree Trunk Protector Winter Plant Cover Multipurpose Jute Material for Outdoor Trees Weddings Party Home Decor

butarfe$21.19664 rev

7mo ago

What buyers say about burlap

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“It is quality burlap”

Advertised Vs Actual Product12%

“As advertised”

Value For Money8%

“Great value”

Ease Of Use7%

“Ease of use”

Material Quality6%

“The material is strong”

Durability6%

“The manufacturer says it's made to be durable”

Strength6%

“This burlap fabric is sturdy”

Size-Overall5%

“Exactly as described fit perfectly highly recommend”

Thickness2%

“Thick and durable”

Plant Growth2%

“lasts the entire growing season -”

What buyers complain about

Smell40%

“Awful smell”

Thickness9%

“Not a super thick material”

Size-Overall5%

“Incorrect size”

Durability4%

“Breaks easy”

Strength3%

“Not very strong at all”

Advertised Vs Actual Product3%

“Misleading description”

Suitable For Indoor3%

“the persistent odor makes it a poor choice for edible gardens or indoor projects where safety”

Plant Growth2%

“No way can I use this to cover plants”

Value For Money2%

“A little expensive for what you get”

Quality-Overall2%

“Cheaply made”

Top return reasons

Size-Overall22%

Thin17%

Material Quality13%

Smell10%

Value For Money10%

Advertised Vs Actual Product9%

Thickness5%

Quality-Overall3%

Functionality-Overall3%

Color2%

Common questions

Is burlap profitable to sell on Amazon United States?: The niche generates $1.0M/yr across 27 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Launch it (62/100).
How competitive is the burlap niche?: 18 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in burlap?: Top complaints mined from reviews: Smell, Thickness, Size-Overall. The return rate is 1.9%.
When does demand for burlap peak?: Demand peaks in Oct–Nov; the busiest month runs 2.7× the quietest.
What does it cost to enter the burlap niche?: Listings span $5.71–$60.20; the average listing price is $17.48 (sweet spot $15–$100). The average incumbent carries 1,135 reviews — the moat a new listing must climb.