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burger press

Launch it

A $5.8M/yr market growing +37.0% this quarter with returns at 1.4% — clears our launch bar.

Market size 98Growth 61Conversion 80Competition 68Returns 87Price range 63Avg price 78Brand share 82Review moat 38Quality gap 25

Market size

Incredible$5.8M

$5.8M/yr · 4.4M searches

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.26

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good$6.00–$30.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+37.0%

90-day search growth — must beat 0% to launch

Review moat

Okay2,681.19

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, burger press is a $5.8M/yr Amazon United States market (4.4M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 70/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

burger press market data

Units sold / yr
300K–400K
avg 8,000–10,000/product
Revenue / yr
$4.9M–$6.5M
units × avg price
Conversion rate
8.2%
Avg BSR
#26
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
0.0%
Avg brand age
40 months
Avg seller age
147 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 flat

Sellers

46

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

44%

Top 20: 84%

Open market

42%

  • Cuisinart15%
  • Pisol14%
  • TACGEA12%
  • EWFEN6%
  • Firsgrill6%
  • Meykers4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +37.0% search growth over the last 90 days.
150K100KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.7×

Top burger press search terms

  • smash burger press903K/yr
  • burger press948K/yr
  • hamburger press patty maker532K/yr
  • burger smasher391K/yr
  • hamburger press319K/yr
  • burger patty maker208K/yr
  • burger press patty maker179K/yr
  • hamburger patty maker143K/yr
  • smash burger90K/yr
  • burger mold60K/yr
All search terms

Top burger press products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$175K6%$350K9%$525K12%$700K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about burger press

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent Quality”

Advertised Vs Actual Product11%

“Exactly as advertised”

Ease Of Use11%

“Easy to use”

Ease Of Cleaning8%

“cleans up nice”

Value For Money7%

“Decent price”

Grilling7%

“Perfect for the grill”

Size-Overall7%

“I love the size”

Weight Heavy6%

“This is a heavy duty tool”

Strength5%

“Solid tool”

Weight Light2%

“Its lightweight”

What buyers complain about

Rusts/Corrodes12%

“Instantly rusted”

Size-Overall9%

“not good tolerance fit”

Quality-Overall8%

“Poor Quality Control”

Adhesion/Stickiness7%

“STICKS”

Weight Heavy6%

“Heavier than I thought”

Durability4%

“Broke quickly”

Ease Of Use4%

“be impossible to work with”

Ease Of Cleaning3%

“Not very convenient to clean”

Value For Money3%

“Expensive for what it is”

Thickness3%

“Need to be careful making an even thickness”

Top return reasons

Size-Overall29%
Advertised Vs Actual Product8%
Rusts/Corrodes7%
Weight Heavy6%
Value For Money6%
Functionality-Overall6%
Flatness5%
Quality-Overall4%
Defective Material/Parts3%
Material Quality3%

Common questions

Is burger press profitable to sell on Amazon United States?
The niche generates $5.8M/yr across 37 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +37.0%. Flapen's verdict: Launch it (70/100).
How competitive is the burger press niche?
30 brands and 46 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in burger press?
Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Quality-Overall. The return rate is 1.4%.
When does demand for burger press peak?
Demand peaks in Jun–Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the burger press niche?
Listings span $6.00–$30.52; the average listing price is $16.26 (sweet spot $15–$100). The average incumbent carries 2,681 reviews — the moat a new listing must climb.