Skip to content

Built in Grill

Fail

Products sell for $956.52 on average, outside the sweet spot, so Built in Grill is a Fail.

Flapen Score
47
47 / 100
Ranks 6,868 of 8,839 Patio, Lawn & Garden niches · −9 vs the category median of 56
Market size
$362K/yr130K searches / yr
90-day growth
+37.6%search demand this quarter
Competition
60%top-5 click share · 14 brands · 31 sellers

Flapen Score

Built in Grill against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Built in Grill is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Built in Grill market on Amazon at a glance

Shoppers on Amazon United States searched for Built in Grill 130K times last year and spent an estimated $362K. The top 5 brands take 75% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $362K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
+37.6%
Conversion, latest week
0.3%
Market size, estimated
$362Ka year
Top search term
built in grill39K searches a year

02 · Price

A sale here is worth $956.52.

Listings sell for $956.52 on average, from $162.38 to $1986.24. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $956.52 that is $0 to $96K a year per listing.

Average price
$956.52above the $15 to $100 sweet spot
Price range
$162.38–$1986.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$96K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #253 within Grills & Smokers. It carries 295 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
42%
Out of stock, average day
7.4%
Average rank
#253in Grills & Smokers
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
295per listing
Listings tracked
24

04 · Newcomers

7 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
52 months

Products

Top Built in Grill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

31

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

19%

  • Brand 139%
  • Brand 210%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Built in Grill search demand

Weekly searches over the year. Pick a range.

6K4KSpike '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Built in Grill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • built in grill39K/yr
  • drop in grills for outdoor kitchens13K/yr
  • built in gas grill10K/yr
  • jenn-air outdoor grill10K/yr
  • drop in grill9K/yr
  • built in bbq grill9K/yr
  • built in bbq6K/yr
  • outdoor built in grill5K/yr
  • gas grill insert4K/yr
  • built in griddle for outdoor kitchen4K/yr

Reviews and returns

What reviews say buyers love and hate about Built in Grill

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Grilling”
16%of negative reviews mention “Grilling”
0.3%of orders come back
“Do not buy this grill”
A buyer, on “Grilling”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Built in Grill questions

Answered from the same tracked data.