built in grill
Skip itPricing outside the sweet spot ($956.52 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great295.13avg incumbent reviews — the moat a new listing must climb
Growth
Good+37.6%90-day search growth — must beat 0% to launch
Market size
Good$362K$362K/yr · 130K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad$956.52avg listing price — sweet spot $15–$100
Price range
Bad$162.38–$1986.24cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, built in grill is a $362K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
built in grill market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $239K–$478K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #253
- Page quality
- 0%
- Prime
- 42%
- Sponsored
- 96%
- Out of stock
- 7.4%
- Avg brand age
- 52 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
31
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
60%
Top 20: 95%
Open market
19%
- SPIRE39%
- Hvlwyaz10%
- Electactic10%
- BRANDMAN GRILLS SINCE 19879%
- Stanbroil8%
- Flintex6%
Demand
Weekly Amazon search volume, last 9 weeks — +37.6% search growth over the last 90 days.Top built in grill search terms
- built in grill39K/yr
- drop in grills for outdoor kitchens13K/yr
- built in gas grill10K/yr
- jenn-air outdoor grill10K/yr
- drop in grill9K/yr
- built in bbq grill9K/yr
- built in bbq6K/yr
- outdoor built in grill5K/yr
- gas grill insert4K/yr
- built in griddle for outdoor kitchen4K/yr
Top built in grill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spire Premium 5 Burner Built In Gas Grill Island Head Stainless Steel 30 Inch Propane Grill with Rear Burner 63 000 BTUs 750 SQ In Racks Dual Fuel Compatibility - 740-0788P
SPIRE$899.214.4★220 rev
Spire Premium 6 Burner Built In Gas Grill Island Head Stainless Steel 36 Inch Propane Grill with Rear Burner 73 000 BTUs 904 SQ In Racks with Dual Fuel Compatibility - 740-0781P
SPIRE$1083.144.4★220 rev
Premium Built In 4 Burner Propane Gas Grill ALL-Thickened 304 Stainless Steel 32 000 BTU with 516sq.in. Cooking Space Baking Tray & Grates for Patio Backyard Parties Barbecue
Electactic$824.324.2★16 rev
Brand-Man Gas Grill Built-In Head 30-Inch 4-Burner Propane Grill Natural Gas Convertible Heavy Duty 304 Stainless Steel 40 000BTUs BBQ Island Outdoor Kitchen
BRANDMAN GRILLS SINCE 1987$816.184.5★57 rev
Bull Outlaw 30-Inch Built-In Grill (BG-26039) Natural Gas
Bull Outdoor Products$1568.824.6★183 rev
Newest
by launch date
28In Large Built in Charcoal Grills for Outdoor Kitchen Island
XLB-TYNFD$690.024 rev
Built-In Gas Grill 28 in 4 Burner Propane Grill LP Gas Charcoal & Natural Gas Convertible Heavy Duty 304 Stainless Steel 48 400-BTUs for Outdoor Kitchen Island Family Cooking
FDSAG$935.134 rev
Flintex Built in Outdoor Kitchen Grill 650 sq.in. Cooking Area 30 inch
Flintex$863.988 rev
Flintex Built in Outdoor Kitchen Grill 860 sq.in. Cooking Area 40 inch
Flintex$1124.208 rev
Built-in Charcoal Grill Large BBQ Grills with Liftable Tray Insulated Hood & Temp Gauge Black Stainless Steel Barrel Grill for Outdoor Kitchen Family BBQ Parties & Patio Use
Hvlwyaz$380.372 rev
Trending
90-day click momentum28In Large Built in Charcoal Grills for Outdoor Kitchen Island
XLB-TYNFD$690.025.0★
Built-In Gas Grill 28 in 4 Burner Propane Grill LP Gas Charcoal & Natural Gas Convertible Heavy Duty 304 Stainless Steel 48 400-BTUs for Outdoor Kitchen Island Family Cooking
FDSAG$935.135.0★
Stanbroil 36-Inch Natural Gas Built-In Griddle Premium 304 Stainless Steel 3 Burner Flat Top Grill for Outdoor Kitchen BBQ Island
Stanbroil$1479.294.0★
Built-in Charcoal Grill Large BBQ Grills with Liftable Tray Insulated Hood & Temp Gauge Black Stainless Steel Barrel Grill for Outdoor Kitchen Family BBQ Parties & Patio Use
Hvlwyaz$380.374.0★
Flintex Built in Outdoor Kitchen Grill 860 sq.in. Cooking Area 40 inch
Flintex$1124.204.3★
What buyers say about built in grill
What buyers praise and complain about, mined from review topics.What buyers love
“Decent grill”
“The grill is a good quality product”
“Big enough”
“Definitely worth every penny”
“Easy to install”
“easy to use”
“heats up very fast”
“easy to clean”
“Great portable grill”
“made it look very nice”
What buyers complain about
“Do not buy this grill”
“Garbage”
“FIRE HAZARD”
“The temperature regulation is very poor”
“did not execute for me”
“Feels very flimsy”
“A little bigger”
“Now the bottom of the legs are bare metal”
“its rusting all around”
“Unfortunately the unit started leaking at the connection to the propane tank”
Top return reasons
Common questions
- Is built in grill profitable to sell on Amazon United States?
- The niche generates $362K/yr across 24 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +37.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the built in grill niche?
- 14 brands and 31 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in built in grill?
- Top complaints mined from reviews: Grilling, Quality-Overall, Flammable. The return rate is 0.3%.
- What does it cost to enter the built in grill niche?
- Listings span $162.38–$1986.24; the average listing price is $956.52 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.