bug spray outdoor
Launch itA $1.0M/yr market growing +120.6% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Incredible+120.6%90-day search growth — must beat 0% to launch
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.33avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 470K searches
Price range
Great$4.99–$44.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad12,786.35avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bug spray outdoor is a $1.0M/yr Amazon United States market (470K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 68/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
bug spray outdoor market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- $773K–$967K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
90
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
2%
- Ortho40%
- Raid25%
- Spectracide20%
- Mighty Mint6%
- Cutter4%
- Wondercide3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +120.6% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.5×
Top bug spray outdoor search terms
- insect & pest repellent sprays63K/yr
- bug spray outdoor80K/yr
- outdoor bug spray56K/yr
- raid max perimeter protection39K/yr
- spectracide bug stop home barrier39K/yr
- insect & pest repellent spray concentrates26K/yr
- insect spray outdoor16K/yr
- outdoor bug spray home defense16K/yr
- spectracide bug stop15K/yr
- bug be gone14K/yr
Top bug spray outdoor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ortho Home Defense Insect Killer for Indoor and Perimeter2 with Comfort Wand - Ready to Use Bug Spray Kills Ants Cockroaches & Spiders 1.33 gal.
Ortho$22.044.5★18,773 rev
Raid Max Perimeter Protection Multi Insect Killer Spray for Bugs 30 fl oz
Raid$13.284.5★1,115 rev
Spectracide Bug Stop Home Barrier2 1.33 Gallons AccuShot Refill Kills on Contact for Indoor Plus Outdoor Foundation Treatment Insect Control Kills Ants Roaches Spiders Fleas Silverfish
Spectracide$11.054.6★1,739 rev
Raid MAX Perimeter Protection Refill Up to 18 Months of Protection Indoor and Outdoor Use 1 Gallon (3.78 l)
Raid$23.554.4★1,667 rev
Spectracide Bug Stop Home Barrier 32 Ounces Ready-To-Use Indoor Plus Outdoor Insect Control
Spectracide$4.994.3★3,917 rev
Newest
by launch date
Ortho Home Defense Insect Killer for Indoor and Perimeter Refill2 - Ready-To-Use Bug Spray Refill Kills Ants Roaches and Spiders 1 gal.
Ortho$10.223,748 rev
Atticus Talak 7.9% Indoor/Outdoor Insect Control - Bifenthrin Concentrate (32 Ounce)
Atticus$27.944,672 rev
Raid Max Perimeter Protection Trigger Starter For Insects 64 oz
Raid$43.16565 rev
Raid Max Perimeter Protection Multi Insect Killer Spray for Bugs 30 fl oz
Raid$13.281,115 rev
Raid MAX Perimeter Protection Refill Up to 18 Months of Protection Indoor and Outdoor Use 1 Gallon (3.78 l)
Raid$23.551,667 rev
Trending
90-day click momentum
Raid Ant & Roach Killer 26 Fragrance Free Bug Killer for Home Use Kills Bugs on Contact Roach and Ant Spray 17.5 Oz 2 Count
Raid$9.304.7★
Raid Max Perimeter Protection Trigger Starter For Insects 64 oz
Raid$43.164.2★
Raid MAX Perimeter Protection Ant & Roach Killer Spray Prevents Bugs by Killing for Up to 18 Months Indoor and Outdoor Use 22oz
Raid$5.454.0★
Raid Max Perimeter Protection Multi Insect Killer Spray for Bugs 30 fl oz
Raid$13.284.5★
Wondercide - Outdoor Pest Control Spray with Natural Essential Oils - Mosquito Ant Flea Tick Insect Repellent Treatment Killer - Safe Around Pets Kids 32 oz
Wondercide$36.274.0★
What buyers say about bug spray outdoor
What buyers praise and complain about, mined from review topics.What buyers love
“Best for bugs”
“No chemical odor”
“EXCELLENT PRODUCT”
“not expensive”
“Easy to spray”
“Easy to use”
“As advertised”
“It is strong”
“Safe for pets”
“Effective”
What buyers complain about
“Does not kill insects”
“Zero works”
“Faulty spray”
“little expensive”
“It smelled like chemicals”
“it actually fell apart on 1st use”
“It leaks”
“FALSE ADVERTISING”
“Quality issue”
“Not strong enough”
Top return reasons
Common questions
- Is bug spray outdoor profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 20 tracked products. 90-day search growth is +120.6%. Flapen's verdict: Launch it (68/100).
- How competitive is the bug spray outdoor niche?
- 7 brands and 90 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in bug spray outdoor?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Spray/Flow. The return rate is 0.5%.
- When does demand for bug spray outdoor peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.5× the quietest.
- What does it cost to enter the bug spray outdoor niche?
- Listings span $4.99–$44.63; the average listing price is $19.33 (sweet spot $15–$100). The average incumbent carries 12,786 reviews — the moat a new listing must climb.