Bug Killer Outdoor

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +94.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.3M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+94.5%

Conversion, latest week

13.7%

Market size, estimated

$6.3Ma year

Top search term

ortho home defense276K searches a year

Listings sell for $27.28 on average, from $10.22 to $60.93. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 30,000 to 40,000 of them. At $27.28 that is $818K to $1.1M a year per listing.

Average price

$27.28inside the $15 to $100 sweet spot

Price range

$10.22–$60.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

30,000–40,000

Revenue per listing a year

$818K–$1.1M

Returns

0.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Repellents. It carries 8,236 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#57in Repellents

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

8,236per listing

Listings tracked

7

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months