Brown Mulch
MaybeAn estimated 0.6% of orders come back. But shoppers spend an estimated $25K a year here, so Brown Mulch is a Maybe.
- Flapen Score
- 55 / 100Ranks 4,476 of 8,839 Patio, Lawn & Garden niches · −1 vs the category median of 5655
- Market size
- $25K/yr50K searches / yr
- 90-day growth
- +128.3%search demand this quarter
- Competition
- 65%top-5 click share · 16 brands · 26 sellers
Flapen Score
Brown Mulch against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Brown Mulch is stronger. Inside it, weaker.
Market
The Brown Mulch market on Amazon at a glance
Shoppers on Amazon United States searched for Brown Mulch 50K times last year and spent an estimated $25K. The top 5 brands take 80% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +128.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +128.3%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $25Ka year
- Top search term
- brown mulch26K searches a year
02 · Price
A sale here is worth $56.14.
Listings sell for $56.14 on average, from $5.51 to $316.06. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $56.14 that is $0 to $6K a year per listing.
- Average price
- $56.14inside the $15 to $100 sweet spot
- Price range
- $5.51–$316.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #113 within Soils, Mulches & Planting Media. It carries 279 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 55%
- Out of stock, average day
- 7.4%
- Average rank
- #113in Soils, Mulches & Planting Media
- Average rating
- 4.08 starsAmazon United States average 4.42 stars
- Average reviews
- 279per listing
- Listings tracked
- 22
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Brown Mulch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
26
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
65%
Top 20: 98%
Open market
17%
- Brand 129%
- Brand 224%
- Brand 315%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (10 brands, 17%)
Demand
Brown Mulch search demand
Weekly searches over the year. Pick a range.
Search terms
Top Brown Mulch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brown mulch26K/yr
- brown mulch for landscaping13K/yr
- brown mulch for landscaping in bags5K/yr
- dark brown mulch4K/yr
- mulch brown3K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Mulch
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Mulch questions
Answered from the same tracked data.