bromadiolone
Launch itA $1.7M/yr market growing +29.7% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$25.84avg listing price — sweet spot $15–$100
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.7M$1.7M/yr · 597K searches
Price range
Great$4.56–$63.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+29.7%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,599.75avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bromadiolone is a $1.7M/yr Amazon United States market (597K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Launch it — 62/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
bromadiolone market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- $1.6M–$2.1M
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 2.8%
- Avg brand age
- 60 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Tomcat58%
- Farnam33%
- Motomco5%
- Just One Bite II4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Top bromadiolone search terms
- tomcat bait80K/yr
- tom cat bait blocks for mice and rats63K/yr
- tomcat63K/yr
- just one bite rat poisoning81K/yr
- just one bite58K/yr
- tomcat bait chunx37K/yr
- one bite rat poisoning44K/yr
- tom cat31K/yr
- tomcat mouse killer21K/yr
- one bite16K/yr
Top bromadiolone products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tomcat with Bromethalin Bait Chunx Pail 4.25 lbs.
Tomcat$32.494.6★2,230 rev
Farnam Just One Bite II Rat & Mouse Bar 8pk 8lb
Farnam$43.044.6★6,662 rev
Tomcat Mouse Killer(e) Child Resistant Refillable Station - Weather-Resistant Indoor/Outdoor Bait Station with Clear Monitoring Lid 1 Station and 32 Bait Blocks
Tomcat$12.324.4★1,404 rev
Tomcat Rat and Mouse Killer Disposable Stations for Indoor/Outdoor Use: Child and Dog Resistant Pre-Filled Easy Monitoring 2-Pack
Tomcat$14.914.2★14,957 rev
Farnam Just One Bite II Bait Chunks 8lbs (64 2 oz chuncks)
Farnam$56.474.4★3,084 rev
Newest
by launch dateTomcat with Bromethalin Bait Chunx Pail 4.25 lbs.
Tomcat$32.492,230 rev
Tomcat Rat and Mouse Killer Disposable Stations for Indoor/Outdoor Use: Child and Dog Resistant Pre-Filled Easy Monitoring 2-Pack
Tomcat$14.9114,957 rev
Just One Bite II 16 oz. Rodent Rat Bait Cake Blocks - (Pack of 8)
Just One Bite II$44.324,920 rev
Tomcat Repellents Rodent Repellent Ready-to-Use with Comfort Wand 1 gal.
Tomcat$24.3711,736 rev
Farnam Just One Bite EX Bait Station Disposable Mouse Bait Trap with Bromethalin to Kill House Mice Fast Preloaded and Ready to Use Rat Killer 3-Pack
Farnam$10.461,165 rev
Trending
90-day click momentumTomcat Mouse Killer(e) Child Resistant Refillable Station - Weather-Resistant Indoor/Outdoor Bait Station with Clear Monitoring Lid 1 Station and 32 Bait Blocks
Tomcat$12.324.4★
Tomcat Rat & Mouse Killer Child & Dog Resistant Refillable Station
Tomcat$15.364.2★
Tomcat Rat and Mouse Killer Disposable Stations for Indoor/Outdoor Use: Child and Dog Resistant Pre-Filled Easy Monitoring 2-Pack
Tomcat$14.914.2★
Tomcat with Bromethalin Bait Chunx Pail 4.25 lbs.
Tomcat$32.494.6★
Farnam Just One Bite II Bait Chunks 8lbs (64 2 oz chuncks)
Farnam$56.474.4★
What buyers say about bromadiolone
What buyers praise and complain about, mined from review topics.What buyers love
“keeps pests away”
“Reliable product”
“As advertised”
“Ease of use”
“Worth every penny”
“it also made the garage smell so good”
“Effective”
“This stuff works great been using it for years”
“It is effective with mice”
“size is good”
What buyers complain about
“DID NOT WORK”
“Doesnt kill mice”
“It is fairly expensive”
“Very large ones”
“Apparently its scented”
“it died within 2 weeks”
“Junk”
“we just cant use it”
“This spray doesnt SPRAY”
“it also looked like some of the poison had turned into a powder”
Top return reasons
Common questions
- Is bromadiolone profitable to sell on Amazon United States?
- The niche generates $1.7M/yr across 16 tracked products. 90-day search growth is +29.7%. Flapen's verdict: Launch it (62/100).
- How competitive is the bromadiolone niche?
- 4 brands and 61 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bromadiolone?
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.9%.
- When does demand for bromadiolone peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the bromadiolone niche?
- Listings span $4.56–$63.68; the average listing price is $25.84 (sweet spot $15–$100). The average incumbent carries 5,600 reviews — the moat a new listing must climb.