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39

brodifacoum

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 41Conversion 74Competition 5Returns 97Price range 53Avg price 75Brand share 0Review moat 75Quality gap 24

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great492.14

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$98.79

avg listing price — sweet spot $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$32.49–$160.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+12.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$66K

$66K/yr · 10K searches

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, brodifacoum is a $66K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

brodifacoum market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$49K–$74K
units × avg price
Conversion rate
6.9%
Avg BSR
#438
Page quality
0%
Prime
71%
Sponsored
14%
Out of stock
0.0%
Avg brand age
89 months
Avg seller age
153 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Bell Laboratories91%
  • Tomcat6%
  • FOXCUP3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.6% search growth over the last 90 days.
13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 25.8×

Top brodifacoum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$10K30%$20K45%$29K60%$39K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about brodifacoum

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control33%

“Excellent results for mice and rats”

Quality-Overall19%

“No complaints”

Value For Money9%

“Worth every penny”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product8%

“Works as advertised”

Strength5%

“Effective”

Smell4%

“The smell pellets are much better”

Durability2%

“What I appreciate most is how these blocks hold up”

Size-Overall2%

“The size is perfect”

Adhesion/Stickiness1%

“good thing I had glue boards as well”

What buyers complain about

Pest/Insect Control38%

“Doesnt kill mice”

Functionality-Overall20%

“Didn't work”

Value For Money9%

“Cheaper by the bucket”

Smell6%

“also has no odor as in past you open the bucket”

Ease Of Use5%

“harder to do”

Quality-Overall3%

“really dont know how to quality control this other than changing the expiration date”

Durability2%

“Then later they die”

Size-Overall1%

“Very large ones”

Adhesion/Stickiness1%

“not sticking around”

Defective Material/Parts1%

“Product does not work”

Top return reasons

Functionality-Overall36%
Size-Overall17%
Value For Money13%
Advertised Vs Actual Product10%
Pest/Insect Control9%
Defective Material/Parts3%
Leak-Proof3%
Certifications1%
Product Condition1%
Comfort-Overall1%

Common questions

Is brodifacoum profitable to sell on Amazon United States?
The niche generates $66K/yr across 7 tracked products. 90-day search growth is +12.6%. Flapen's verdict: Skip it (39/100).
How competitive is the brodifacoum niche?
3 brands and 38 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in brodifacoum?
Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Value For Money. The return rate is 0.7%.
When does demand for brodifacoum peak?
Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 25.8× the quietest.
What does it cost to enter the brodifacoum niche?
Listings span $32.49–$160.22; the average listing price is $98.79 (sweet spot $15–$100). The average incumbent carries 492 reviews — the moat a new listing must climb.