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63

briggs and stratton air filter

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 82Conversion 78Competition 62Returns 97Price range 49Avg price 30Brand share 77Review moat 49Quality gap 16

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Great+77.9%

90-day search growth — must beat 0% to launch

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Good$360K

$360K/yr · 477K searches

Review moat

Okay1,602.32

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$4.53–$24.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.61

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, briggs and stratton air filter is a $360K/yr Amazon United States market (477K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 63/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

briggs and stratton air filter market data

Units sold / yr
30K–40K
avg 500–750/product
Revenue / yr
$288K–$384K
units × avg price
Conversion rate
7.9%
Avg BSR
#107
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
5.8%
Avg brand age
43 months
Avg seller age
158 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 flat

Sellers

64

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

48%

Top 20: 84%

Open market

35%

  • YCAIGKG18%
  • Briggs & Stratton12%
  • HEYZLASS10%
  • ARTSHU10%
  • HOODELL9%
  • KELKONG7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +77.9% search growth over the last 90 days.
20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 6.7×

Top briggs and stratton air filter search terms

  • briggs and stratton air filter241K/yr
  • lawn mower air filter49K/yr
  • craftsman lawn mower air filter18K/yr
  • lawn mower filter17K/yr
  • lawn mower air filter briggs and stratton16K/yr
  • lawn mower filters12K/yr
  • lawnmower air filter14K/yr
  • briggs air filter14K/yr
  • craftsman push mower air filter8K/yr
  • briggs & stratton air filter13K/yr
All search terms

Top briggs and stratton air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$18K10%$36K15%$54K20%$72K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about briggs and stratton air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall41%

“Awesome fit”

Value For Money20%

“Awesome price”

Quality-Overall12%

“Good product for the purchase”

Filtration11%

“Quality Filter”

Advertised Vs Actual Product8%

“As Advertised”

Efficiency2%

“Work as good as name brand”

Assembly/Installation1%

“Easy install”

Ease Of Use1%

“Easy to use”

Maintenance And Repair1%

“Perfect replacement on my craftsman mower”

Ease Of Cleaning1%

“clean”

What buyers complain about

Size-Overall22%

“So small”

Filtration12%

“it looks like the filters are empty”

Quality-Overall10%

“Defective junk”

Thickness8%

“Thin filter paper”

Functionality-Overall6%

“that didn't work”

Ease Of Cleaning4%

“it will take longer to unscrew the top cleaner cover that it does to replace this”

Defective Material/Parts3%

“Parts are only good if you use them”

Value For Money2%

“Somewhat cheap”

Advertised Vs Actual Product2%

“Misleading mower compatablity”

Durability2%

“Took a 10 minute break”

Top return reasons

Size-Overall71%
Filtration12%
Compatibility-Overall4%
Advertised Vs Actual Product4%
Value For Money2%
Defective Material/Parts2%
Functionality-Overall1%
Shape/Style1%
Quality-Overall1%
Maintenance And Repair1%

Common questions

Is briggs and stratton air filter profitable to sell on Amazon United States?
The niche generates $360K/yr across 34 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +77.9%. Flapen's verdict: Worth a look (63/100).
How competitive is the briggs and stratton air filter niche?
23 brands and 64 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in briggs and stratton air filter?
Top complaints mined from reviews: Size-Overall, Filtration, Quality-Overall. The return rate is 0.5%.
When does demand for briggs and stratton air filter peak?
Demand peaks in Apr–May–Jun; the busiest month runs 6.7× the quietest.
What does it cost to enter the briggs and stratton air filter niche?
Listings span $4.53–$24.94; the average listing price is $9.61 (sweet spot $15–$100). The average incumbent carries 1,602 reviews — the moat a new listing must climb.