Briggs and Stratton
FailThe top 5 brands take 95% of clicks, so Briggs and Stratton is a Fail.
- Flapen Score
- 49 / 100Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 5649
- Market size
- $250K/yr220K searches / yr
- 90-day growth
- +43.0%search demand this quarter
- Competition
- 78%top-5 click share · 7 brands · 48 sellers
Flapen Score
Briggs and Stratton against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Briggs and Stratton is stronger. Inside it, weaker.
Market
The Briggs and Stratton market on Amazon at a glance
Shoppers on Amazon United States searched for Briggs and Stratton 220K times last year and spent an estimated $250K. The top 5 brands take 95% of clicks. Demand peaks in Apr–May–Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $250K a year.
- Searches, last 12 months
- 220K
- Growth, 90 days vs prior 90
- +43.0%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $250Ka year
- Peak month
- April4.9× the quietest month
- Top search term
- briggs and stratton oil filter51K searches a year
02 · Price
A sale here is worth $16.11.
Listings sell for $16.11 on average, from $8.12 to $32.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $16.11 that is $20K to $24K a year per listing.
- Average price
- $16.11inside the $15 to $100 sweet spot
- Price range
- $8.12–$32.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $20K–$24K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Lawn Mower Parts & Accessories. It carries 2,055 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #55in Lawn Mower Parts & Accessories
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 2,055per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Briggs and Stratton products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
48
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
2%
- Brand 178%
- Brand 25%
- Brand 35%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (1 brand, 2%)
Demand
Briggs and Stratton search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Aug · busiest ÷ quietest = 4.9×
Search terms
Top Briggs and Stratton search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- briggs and stratton oil filter51K/yr
- briggs and stratton31K/yr
- 492932s briggs and stratton oil filter20K/yr
- 492932s16K/yr
- briggs and stratton parts lookup13K/yr
- 4929329K/yr
- briggs and stratton engine parts11K/yr
- 492932 oil filter10K/yr
- lawn mower oil filter8K/yr
- briggs oil filter6K/yr
Reviews and returns
What reviews say buyers love and hate about Briggs and Stratton
We read the reviews and the return reasons for every product selling here.
“Cracked fuel filter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Briggs and Stratton questions
Answered from the same tracked data.









