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Briggs and Stratton

Fail

The top 5 brands take 95% of clicks, so Briggs and Stratton is a Fail.

Flapen Score
49
49 / 100
Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 56
Market size
$250K/yr220K searches / yr
90-day growth
+43.0%search demand this quarter
Competition
78%top-5 click share · 7 brands · 48 sellers

Flapen Score

Briggs and Stratton against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Briggs and Stratton is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Briggs and Stratton market on Amazon at a glance

Shoppers on Amazon United States searched for Briggs and Stratton 220K times last year and spent an estimated $250K. The top 5 brands take 95% of clicks. Demand peaks in Apr–May–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $250K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
+43.0%
Conversion, latest week
7.1%
Market size, estimated
$250Ka year
Peak month
April4.9× the quietest month
Top search term
briggs and stratton oil filter51K searches a year

02 · Price

A sale here is worth $16.11.

Listings sell for $16.11 on average, from $8.12 to $32.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $16.11 that is $20K to $24K a year per listing.

Average price
$16.11inside the $15 to $100 sweet spot
Price range
$8.12–$32.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$20K–$24K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Lawn Mower Parts & Accessories. It carries 2,055 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#55in Lawn Mower Parts & Accessories
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
2,055per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Briggs and Stratton products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

48

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Brand 178%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Briggs and Stratton search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Aug · busiest ÷ quietest = 4.9×

Search terms

Top Briggs and Stratton search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • briggs and stratton oil filter51K/yr
  • briggs and stratton31K/yr
  • 492932s briggs and stratton oil filter20K/yr
  • 492932s16K/yr
  • briggs and stratton parts lookup13K/yr
  • 4929329K/yr
  • briggs and stratton engine parts11K/yr
  • 492932 oil filter10K/yr
  • lawn mower oil filter8K/yr
  • briggs oil filter6K/yr

Reviews and returns

What reviews say buyers love and hate about Briggs and Stratton

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Filtration”
0.5%of orders come back
“Cracked fuel filter”
A buyer, on “Filtration”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Briggs and Stratton questions

Answered from the same tracked data.