Is briggs and stratton profitable to sell on Amazon United States?

The niche generates $250K/yr across 12 tracked products. 90-day search growth is +43.0%. Flapen's verdict: Skip it (49/100).

How competitive is the briggs and stratton niche?

7 brands and 48 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in briggs and stratton?

Top complaints mined from reviews: Filtration, Leak-Proof, Size-Overall. The return rate is 0.5%.

When does demand for briggs and stratton peak?

Demand peaks in Apr–May–Aug; the busiest month runs 4.9× the quietest.

What does it cost to enter the briggs and stratton niche?

Listings span $8.12–$32.70; the average listing price is $16.11 (sweet spot $15–$100). The average incumbent carries 2,055 reviews — the moat a new listing must climb.

briggs and stratton

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$16.11

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$8.12–$32.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+43.0%

90-day search growth — must beat 0% to launch

Market size

Okay$250K

$250K/yr · 220K searches

Review moat

Okay2,054.83

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, briggs and stratton is a $250K/yr Amazon United States market (220K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Aug. Verdict: Skip it — 49/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

briggs and stratton market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: $242K–$322K; units × avg price
Conversion rate: 7.1%
Avg BSR: #55
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Briggs & Stratton78%
RALBDX5%
WaruiTT5%
Harbot4%
Savior3%
Abroman3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +43.0% search growth over the last 90 days.

Peak months: Apr, May, Aug · busiest ÷ quietest = 4.9×

Open Trend

Top briggs and stratton search terms

briggs and stratton oil filter51K/yr +12.3%7.5% conv.
briggs and stratton31K/yr +36.9%0.1% conv.
492932s briggs and stratton oil filter20K/yr +45.0%15.7% conv.
492932s16K/yr +90.0%11.7% conv.
briggs and stratton parts lookup13K/yr +215.8%0.0% conv.
4929329K/yr +58.7%10.5% conv.
briggs and stratton engine parts11K/yr +58.9%0.0% conv.
492932 oil filter10K/yr +16.7%11.0% conv.
lawn mower oil filter8K/yr +16.6%1.7% conv.
briggs oil filter6K/yr +20.9%8.6% conv.

All search terms

Top briggs and stratton products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Briggs & Stratton 492932S Oil Filter

Briggs & Stratton$9.474.8★15,546 rev

Briggs & Stratton 2 Pack Oil Filter Genuine Replacement Part 492932 Compatible with Lawn Mower

Briggs & Stratton$16.904.8★1,704 rev

Briggs & Stratton Genuine OEM 492932 492932S Oil Filter (3 Pack)

Briggs & Stratton$22.004.9★1,268 rev

RALBDX 2-1/4 Oil Filter 492932S 492932 795890 695396 492932B 492056 696854 842921 Compatible with Kawasaki Kohler Lawn Mower 5076 492056

RALBDX$9.554.7★332 rev

Briggs & Stratton Genuine OEM 492932 492932S Oil Filter (5 Pack)

Briggs & Stratton$32.704.7★394 rev

Newest

by launch date

Abroman (3 pack) 492932S Oil Filter Fits for Replacement Part Briggs & Stratton 492932 695396 696854 J-Deere am125424 GY20577 LG492932S Lawn Mower Tractor

Abroman$12.87240 rev

3y ago

492932 Oil Filter for BS 492932S 492056 492932B 4049 4049H 1PCS

WaruiTT$8.12219 rev

3y ago

RALBDX 2-1/4 Oil Filter 492932S 492932 795890 695396 492932B 492056 696854 842921 Compatible with Kawasaki Kohler Lawn Mower 5076 492056

RALBDX$9.55332 rev

4y ago

792105 Air Filter Replacement 696854 492932S Oil Filter for BS 593435 593240 20hp 24hp 26hp 23hp Exntended Life Series D170 Z245 MIU11515 GY21057 Lawn Mower

Venseri$15.932,160 rev

7y ago

Savior 492932S Oil Filter for Brigs & Straton 492932 795890 695396 492932B 492056 696854 842921 Kohler 25 050 01 JD AM125424 GY20577 Kawasaki 49065-7007

Savior$18.35527 rev

7y ago

What buyers say about briggs and stratton

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Correct fit”

Filtration21%

“Good filter”

Advertised Vs Actual Product15%

“As advertised”

Value For Money14%

“Excellent price”

Quality-Overall13%

“Excellent product”

Correct Contents2%

“correct product”

Assembly/Installation2%

“Easy to install”

Leak-Proof1%

“users commonly report that it installs easily without leaks or adjustment issues”

Maintenance And Repair1%

“Im happy I included it in my routine maintenance”

Efficiency1%

“Works well”

What buyers complain about

Filtration32%

“Cracked fuel filter”

Leak-Proof13%

“leak issues i threw entire set of 5 into trash”

Size-Overall8%

“This filter is just that tiny bit smaller”

Socket/Port/Plug6%

“Spark plugs no good”

Color3%

“was a different color. grey instead of yellow.”

Quality-Overall3%

“Fooled again”

Ease Of Use2%

“difficult to remove”

Thickness2%

“I do wish the outer casing felt a bit thicker though”

Grip2%

“I was a bit worried about getting a good grip to install it”

Material Quality2%

“feels a little cheap in the hand”

Top return reasons

Size-Overall44%

Filtration33%

Advertised Vs Actual Product8%

Value For Money4%

Compatibility-Overall3%

Product Condition3%

Defective Material/Parts2%

Motor Issues1%

Functionality-Overall1%

Contamination1%

Common questions

Is briggs and stratton profitable to sell on Amazon United States?: The niche generates $250K/yr across 12 tracked products. 90-day search growth is +43.0%. Flapen's verdict: Skip it (49/100).
How competitive is the briggs and stratton niche?: 7 brands and 48 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in briggs and stratton?: Top complaints mined from reviews: Filtration, Leak-Proof, Size-Overall. The return rate is 0.5%.
When does demand for briggs and stratton peak?: Demand peaks in Apr–May–Aug; the busiest month runs 4.9× the quietest.
What does it cost to enter the briggs and stratton niche?: Listings span $8.12–$32.70; the average listing price is $16.11 (sweet spot $15–$100). The average incumbent carries 2,055 reviews — the moat a new listing must climb.