boric acid roach killer
Launch itA $1.4M/yr market growing +41.3% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 985K searches
Avg price
Good$14.16avg listing price — sweet spot $15–$100
Growth
Good+41.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$5.33–$22.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad10,506.46avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, boric acid roach killer is a $1.4M/yr Amazon United States market (985K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Launch it — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
boric acid roach killer market data
- Units sold / yr
- 100K–125K
- avg 8,000–10,000/product
- Revenue / yr
- $1.4M–$1.8M
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
78
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Ortho55%
- HARRIS34%
- Generic3%
- Enoz3%
- JT Eaton3%
- Aqua Science2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +41.3% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.7×
Top boric acid roach killer search terms
- boric acid roach killer244K/yr
- orthene fire ant killer149K/yr
- orthene122K/yr
- polvo para cucarachas58K/yr
- orthene roaches killer70K/yr
- boric acid for roaches71K/yr
- roach powder52K/yr
- ortho ant killer25K/yr
- acido borico para cucarachas31K/yr
- ortho fire ant killer27K/yr
Top boric acid roach killer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HARRIS Boric Acid Roach and Silverfish Killer Powder w/Lure for Insects (16oz)
HARRIS$6.664.3★30,298 rev
Ortho Orthene Fire Ant Killer1 - Outdoor Ant Killer Kills Queens No Watering Needed Treats up to 162 Mounds 12 oz. (2-Pack)
Ortho$21.284.7★20,880 rev
Ortho Orthene Fire Ant Killer1 Mound Treatment Outdoor Ant Killer Kills Queens No Watering Needed Treats up to 189 Mounds 14 oz
Ortho$15.024.7★20,880 rev
Ortho Orthene Ant and Roach Killer - Provides Long-Lasting Insect Control Bug Killer for Indoor and Outdoor Use 1 lb.
Ortho$13.574.1★1,302 rev
Harris Boric Acid Roach and Silverfish Killer Powder w/Lure Powder Duster Included in The Bag (32oz)
HARRIS$20.214.2★4,815 rev
Newest
by launch date
Ortho Orthene Fire Ant Killer 12 oz Outdoor Powder Kills Queen & Colony Fast Lawn & Garden Treatment No Watering Required (1)
Generic$22.6341 rev
Enoz Roach Away Boric Acid Powder 16 Ounce (Pack of 2)
Enoz$19.14227 rev
Ortho Orthene Fire Ant Killer1 Mound Treatment Outdoor Ant Killer Kills Queens No Watering Needed Treats up to 189 Mounds 14 oz
Ortho$15.0220,880 rev
Ortho Orthene Ant and Roach Killer - Provides Long-Lasting Insect Control Bug Killer for Indoor and Outdoor Use 1 lb.
Ortho$13.571,302 rev
Aqua Science Boric Acid Powder - 1lb 99.9% Industrial-Grade Strength Fine Powder - Multipurpose Boric Acid Cleaner for Kitchen Sink Laundry Stain Remover and Deodorizer - Made in USA Since 1983
Aqua Science$14.091,444 rev
Trending
90-day click momentumOrtho Orthene Fire Ant Killer 12 oz Outdoor Powder Kills Queen & Colony Fast Lawn & Garden Treatment No Watering Required (1)
Generic$22.634.4★
Ortho Orthene Fire Ant Killer1 Mound Treatment Outdoor Ant Killer Kills Queens No Watering Needed Treats up to 189 Mounds 14 oz
Ortho$15.024.7★
Harris Roach Tablets Boric Acid Roach Killer with Lure Alternative to Bait Traps (6oz 2-Pack)
HARRIS$9.804.2★
Harris 8oz Diatomaceous Earth Crawling Insect Killer 100% Natural Dust for Ants Roaches Bed Bugs Fleas Indoor & Outdoor Use
HARRIS$9.974.4★
Harris Boric Acid Roach and Silverfish Killer Powder w/Lure Powder Duster Included in The Bag (32oz)
HARRIS$20.214.2★
What buyers say about boric acid roach killer
What buyers praise and complain about, mined from review topics.What buyers love
“No more ants”
“Excellent product”
“As Advertised”
“Money well spent”
“Easy to Use”
“Very strong and Im satisfied”
“It does have a strong smell”
“Works great”
“Product works well from previous use”
“effective safe”
What buyers complain about
“Did not work as well as I was told”
“Not great pest control”
“Awful odor”
“Difficult to open”
“It is pricey $1 per oz in a 12 oz bottle size”
“You find them dried out in random places”
“Its not what it say”
“Trash”
“And the powder is hard to clean to clean up”
“discovered a small insect close by the tab”
Top return reasons
Common questions
- Is boric acid roach killer profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +41.3%. Flapen's verdict: Launch it (57/100).
- How competitive is the boric acid roach killer niche?
- 6 brands and 78 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in boric acid roach killer?
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Smell. The return rate is 0.5%.
- When does demand for boric acid roach killer peak?
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 2.7× the quietest.
- What does it cost to enter the boric acid roach killer niche?
- Listings span $5.33–$22.63; the average listing price is $14.16 (sweet spot $15–$100). The average incumbent carries 10,506 reviews — the moat a new listing must climb.