Boric Acid Roach Killer

Shoppers searched for this 985K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

985K

Growth, 90 days vs prior 90

+41.3%

Conversion, latest week

10.2%

Market size, estimated

$1.4Ma year

Peak month

August2.7× the quietest month

Top search term

boric acid roach killer244K searches a year

Listings sell for $14.16 on average, from $5.33 to $22.63. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $14.16 that is $113K to $142K a year per listing.

Average price

$14.16under the $15 to $100 sweet spot

Price range

$5.33–$22.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

8,000–10,000

Revenue per listing a year

$113K–$142K

Returns

0.5%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #149 within Baits & Lures. It carries 10,506 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#149in Baits & Lures

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

10,506per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

72 months