Is boric acid powder profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 11 tracked products. 90-day search growth is +47.2%. Flapen's verdict: Launch it (59/100).

How competitive is the boric acid powder niche?

8 brands and 49 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in boric acid powder?

Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.5%.

When does demand for boric acid powder peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 3.5× the quietest.

What does it cost to enter the boric acid powder niche?

Listings span $5.33–$24.60; the average listing price is $12.60 (sweet spot $15–$100). The average incumbent carries 6,957 reviews — the moat a new listing must climb.

boric acid powder

Launch it

A $1.5M/yr market growing +47.2% this quarter with returns at 0.5% — clears our launch bar.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.5M

$1.5M/yr · 996K searches

Growth

Good+47.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.60

avg listing price — sweet spot $15–$100

Price range

Good$5.33–$24.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad90%

top-5 brand share — brand-locked demand

Review moat

Bad6,957.09

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, boric acid powder is a $1.5M/yr Amazon United States market (996K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Launch it — 59/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

boric acid powder market data

Units sold / yr: 125K–150K; avg 10,000–12,500/product
Revenue / yr: $1.6M–$1.9M; units × avg price
Conversion rate: 11.8%
Avg BSR: #175
Page quality: 0%
Prime: 91%
Sponsored: 82%
Out of stock: 0.6%
Avg brand age: 72 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

HARRIS53%
Aqua Science19%
ECO LIVING SOLUTIONS7%
CrystalClearlab Chlorine Dioxide6%
JT Eaton5%
Duda Energy4%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.2% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.5×

Open Trend

Top boric acid powder search terms

boric acid powder383K/yr +53.6%9.7% conv.
boric acid roach killer244K/yr +17.5%11.7% conv.
boric acid powder for bugs27K/yr +191.9%9.9% conv.
boric acid for roaches71K/yr -1.8%10.7% conv.
roach powder52K/yr +52.7%7.8% conv.
acido borico para cucarachas31K/yr +40.0%6.3% conv.
boric acid powder insect control pest16K/yr +24.7%10.3% conv.
acido borico en polvo20K/yr +62.7%3.8% conv.
boric acid for ants19K/yr +66.3%6.6% conv.
pure boric acid powder13K/yr +44.4%8.7% conv.

All search terms

Top boric acid powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HARRIS Boric Acid Roach and Silverfish Killer Powder w/Lure for Insects (16oz)

HARRIS$6.664.3★30,298 rev

Aqua Science Boric Acid Powder - 1lb 99.9% Industrial-Grade Strength Fine Powder - Multipurpose Boric Acid Cleaner for Kitchen Sink Laundry Stain Remover and Deodorizer - Made in USA Since 1983

Aqua Science$14.094.7★1,444 rev

ECO LIVING SOLUTIONS$9.984.6★1,248 rev

Harris Boric Acid Roach and Silverfish Killer Powder w/Lure Powder Duster Included in The Bag (32oz)

HARRIS$20.214.2★4,815 rev

Crystal Clear Lab Boric Acid Powder | 99.9% Industrial Grade Pure Boric Powder

CrystalClearlab Chlorine Dioxide$15.414.6★168 rev

Newest

by launch date

Enoz Roach Away Boric Acid Powder 16 Ounce (Pack of 2)

Enoz$19.14227 rev

1y ago

Aqua Science Boric Acid Powder - 1lb 99.9% Industrial-Grade Strength Fine Powder - Multipurpose Boric Acid Cleaner for Kitchen Sink Laundry Stain Remover and Deodorizer - Made in USA Since 1983

Aqua Science$14.091,444 rev

2y ago

Crystal Clear Lab Boric Acid Powder | 99.9% Industrial Grade Pure Boric Powder

CrystalClearlab Chlorine Dioxide$15.41168 rev

3y ago

ECO LIVING SOLUTIONS$9.981,248 rev

4y ago

Arymar Boric Powder Multipurpose Household Cleaner and Freshener Pure Granular Formula Versatile Use Made in The USA (4 Ounces)

Arymar$7.461,704 rev

6y ago

What buyers say about boric acid powder

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control28%

“Keeps insects away”

Quality-Overall18%

“BETTER THAN I EXPECTED”

Advertised Vs Actual Product13%

“As Advertised”

Value For Money10%

“Great value”

Ease Of Use5%

“Easy to use”

Efficiency5%

“Works fine”

Ease Of Cleaning2%

“Easy clean up too”

Strength2%

“AMAZINGLY EFFECTIVE”

Smell2%

“This stuff works great for removing the odor from stinky shoes”

Durability2%

“It did okay I just think them little critters is more aggressive now some people say it's durable”

What buyers complain about

Functionality-Overall41%

“Not Effective”

Pest/Insect Control21%

“This product does not kill”

Value For Money4%

“Sad it's so expensive now”

Advertised Vs Actual Product4%

“Although this is advertised as powder”

Ease Of Use4%

“is almost impossible to use”

Smell2%

“The smell is a bit uncomfortable”

Ease Of Cleaning2%

“storing also messy”

Quality-Overall2%

“Piece of junk”

Moist/Dry2%

“You find them dried out in random places”

Size-Overall2%

“Big bag”

Top return reasons

Functionality-Overall32%

Advertised Vs Actual Product14%

Value For Money12%

Leak-Proof11%

Size-Overall8%

Pest/Insect Control6%

Defective Material/Parts5%

Product Condition2%

Mechanism Issues1%

Smell1%

Common questions

Is boric acid powder profitable to sell on Amazon United States?: The niche generates $1.5M/yr across 11 tracked products. 90-day search growth is +47.2%. Flapen's verdict: Launch it (59/100).
How competitive is the boric acid powder niche?: 8 brands and 49 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in boric acid powder?: Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.5%.
When does demand for boric acid powder peak?: Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 3.5× the quietest.
What does it cost to enter the boric acid powder niche?: Listings span $5.33–$24.60; the average listing price is $12.60 (sweet spot $15–$100). The average incumbent carries 6,957 reviews — the moat a new listing must climb.