Boric Acid Ant Killer

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +101.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months

108K

Growth, 90 days vs prior 90

+101.4%

Conversion, latest week

11.7%

Market size, estimated

$161Ka year

Peak month

July8.1× the quietest month

Top search term

ant powder29K searches a year

Listings sell for $12.72 on average, from $5.91 to $21.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $12.72 that is $10K to $13K a year per listing.

Average price

$12.72under the $15 to $100 sweet spot

Price range

$5.91–$21.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

0.4%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #136 within Baits & Lures. It carries 16,268 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#136in Baits & Lures

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

16,268per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

93 months