Borax Ant Killer

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +50.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.4M a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

+50.4%

Conversion, latest week

13.9%

Market size, estimated

$6.4Ma year

Peak month

August4.7× the quietest month

Top search term

ant killer1.3M searches a year

Listings sell for $14.18 on average, from $4.97 to $33.90. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At $14.18 that is $284K to $355K a year per listing.

Average price

$14.18under the $15 to $100 sweet spot

Price range

$4.97–$33.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

20,000–25,000

Revenue per listing a year

$284K–$355K

Returns

0.4%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Baits & Lures. It carries 33,324 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#18in Baits & Lures

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

33,324per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months