borax ant killer
Launch itA $6.4M/yr market growing +50.4% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$6.4M$6.4M/yr · 3.3M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Growth
Good+50.4%90-day search growth — must beat 0% to launch
Avg price
Good$14.18avg listing price — sweet spot $15–$100
Price range
Good$4.97–$33.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad33,323.53avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, borax ant killer is a $6.4M/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Launch it — 65/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
borax ant killer market data
- Units sold / yr
- 300K–400K
- avg 20,000–25,000/product
- Revenue / yr
- $4.3M–$5.7M
- units × avg price
- Conversion rate
- 13.9%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
136
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
8%
- Terro57%
- Ortho11%
- Raid10%
- Mighty Mint6%
- STEM5%
- Amdro3%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +50.4% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.7×
Top borax ant killer search terms
- ant killer1.3M/yr
- ant861K/yr
- ant killer indoor273K/yr
- ant repellent indoor118K/yr
- ants killer indoor127K/yr
- ants151K/yr
- indoor ant killer70K/yr
- veneno para hormigas76K/yr
- ant poison63K/yr
- ant repellent60K/yr
Top borax ant killer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Terro Ant Killer Bait Stations T300B - Liquid Bait to Eliminate Ants - Bait System - Stations for Effective Indoor Ant Control 12 Count
Terro$11.434.6★159,352 rev
TERRO Ant Killer Plus Multi-Purpose Insect Control 3 lb Shaker Bag
Terro$7.074.4★14,044 rev
Ortho Home Defense Insect Killer for Indoor and Perimeter2 with Comfort Wand - Ready to Use Bug Spray Kills Ants Cockroaches & Spiders 1.33 gal.
Ortho$22.044.5★18,773 rev
TERRO Outdoor Liquid Ant Bait Stakes 12-Pack Ready-to-Use Ant Killer Trap
Terro$12.984.5★5,752 rev
Raid Ant Killer Baits Child Resistant Bug Killer for Indoor Home Use 0.24 Oz 8 Count
Raid$5.954.0★30,121 rev
Newest
by launch date
Ortho Orthene Ant Bait - Indoor Ant Killer Kills the Queen and the Colony 12 Bait Stations
Ortho$9.541,051 rev
Catchmaster Defiant Premium Liquid Ant Killer 1-Year Supply Kills the Queen and Colony No Mess Precision Bottle Reusable Ant Traps Indoor & Outdoor Pest Control Traps Made in USA
Catchmaster$14.781,438 rev
TERRO Outdoor Liquid Ant Bait Stakes 12-Pack Ready-to-Use Ant Killer Trap
Terro$12.985,752 rev
Mighty Mint Peppermint Oil Ant Killer Spray Natural Ant Repellent for Indoor & Outdoor Use Plant-Based Insect & Pest Control 16 oz
Mighty Mint$20.804,644 rev
Stem Kills Ants Roaches And Flies: Plant-Based Active Ingredient Bug Spray Botanical Insecticide For Indoor And Outdoor Use; 12 fl oz (Pack Of 1)
STEM$6.7916,211 rev
Trending
90-day click momentum
Raid Ant & Roach Killer Spray For Listed Bugs Keeps Killing for 13 Weeks Lemon Scent 17.5 oz
Raid$5.274.7★
TERRO Outdoor Liquid Ant Bait Stakes 12-Pack Ready-to-Use Ant Killer Trap
Terro$12.984.5★
Syngenta Advion Ant Gel 4 tubes 30 grams each
Syngenta$33.904.6★
Amdro 100550427 Ant Killer for Outdoor Home Perimeter 24 oz Black Label
Amdro$17.594.5★
TERRO Ant Killer Plus Multi-Purpose Insect Control 3 lb Shaker Bag
Terro$7.074.4★
What buyers say about borax ant killer
What buyers praise and complain about, mined from review topics.What buyers love
“Easy pest control”
“EXCELLENT PRODUCT”
“No chemical smells”
“Very handy”
“As Advertised”
“Decent price”
“Its powerful”
“easy to spray”
“Works Well”
“Have used for years”
What buyers complain about
“Doesn't work for ants”
“DID NOT WORK”
“Strong Smell”
“They leak”
“A little pricey”
“create a sticky mess”
“Difficult to Open”
“Broke”
“Cheap spray bottle”
“Hard to clean”
Top return reasons
Common questions
- Is borax ant killer profitable to sell on Amazon United States?
- The niche generates $6.4M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +50.4%. Flapen's verdict: Launch it (65/100).
- How competitive is the borax ant killer niche?
- 9 brands and 136 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in borax ant killer?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.4%.
- When does demand for borax ant killer peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 4.7× the quietest.
- What does it cost to enter the borax ant killer niche?
- Listings span $4.97–$33.90; the average listing price is $14.18 (sweet spot $15–$100). The average incumbent carries 33,324 reviews — the moat a new listing must climb.