Borate Wood Treatment
MaybeBuyers convert on 10.9% of searches. But the top 5 brands take 100% of clicks, so Borate Wood Treatment is a Maybe.
- Flapen Score
- 52 / 100Ranks 5,497 of 8,839 Patio, Lawn & Garden niches · −4 vs the category median of 5652
- Market size
- $1.4M/yr113K searches / yr
- 90-day growth
- +47.3%search demand this quarter
- Competition
- 94%top-5 click share · 3 brands · 31 sellers
Flapen Score
Borate Wood Treatment against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Borate Wood Treatment is stronger. Inside it, weaker.
Market
The Borate Wood Treatment market on Amazon at a glance
Shoppers on Amazon United States searched for Borate Wood Treatment 113K times last year and spent an estimated $1.4M. All 3 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- +47.3%
- Conversion, latest week
- 10.9%
- Market size, estimated
- $1.4Ma year
- Peak month
- May2.3× the quietest month
- Top search term
- bora care45K searches a year
02 · Price
A sale here is worth $116.60.
Listings sell for $116.60 on average, from $17.98 to $322.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $116.60 that is $233K to $292K a year per listing.
- Average price
- $116.60above the $15 to $100 sweet spot
- Price range
- $17.98–$322.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $233K–$292K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Repellents. It carries 1,218 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 57%
- Out of stock, average day
- 0.0%
- Average rank
- #129in Repellents
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 1,218per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Borate Wood Treatment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Brand 194%
- Brand 23%
- Brand 33%
Demand
Borate Wood Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3×
Search terms
Top Borate Wood Treatment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bora care45K/yr
- boracare32K/yr
- bora care termite treatment12K/yr
- bora-care14K/yr
- bora care wood treatment5K/yr
- boracare termite treatment5K/yr
Reviews and returns
What reviews say buyers love and hate about Borate Wood Treatment
We read the reviews and the return reasons for every product selling here.
“No spray No good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Borate Wood Treatment questions
Answered from the same tracked data.