borate wood treatment
Worth a lookShows searches that convert (10.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 113K searches
Avg price
Good$116.60avg listing price — sweet spot $15–$100
Growth
Good+47.3%90-day search growth — must beat 0% to launch
Review moat
Good1,218.29avg incumbent reviews — the moat a new listing must climb
Price range
Okay$17.98–$322.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, borate wood treatment is a $1.4M/yr Amazon United States market (113K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
borate wood treatment market data
- Units sold / yr
- 13K–15K
- avg 2,000–2,500/product
- Revenue / yr
- $1.5M–$1.7M
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #129
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 92 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Nisus94%
- ARTSTAR3%
- Spectracide3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +47.3% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3×
Top borate wood treatment search terms
- bora care45K/yr
- boracare32K/yr
- bora care termite treatment12K/yr
- bora-care14K/yr
- bora care wood treatment5K/yr
- boracare termite treatment5K/yr
Top borate wood treatment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bora-Care Termiticide Insecticide and Fungicide Concentrate Wood Treatment for Termite and Beetle Prevention 1 Gallon
Nisus$87.614.6★926 rev
Bora-Care Termiticide Insecticide and Fungicide Concentrate Wood Treatment for Termite and Beetle Prevention 1 Gallon
Nisus$84.484.6★1,604 rev
Nisus Tim-BOR Professional Insecticidal Dust Water-Soluble Borate Powder Wood Preservative and Fungicide for Termites Carpenter Ants Wood Decay 1.5 lbs
Nisus$17.984.6★1,516 rev
Bora-Care with Mold-Care Moldicide Concentrate Wood Protection Against Mold Termites and Decay Long-Lasting Residual Protection 1 Gallon
Nisus$144.454.6★72 rev
Bora-Care with Mold-Care Moldicide Concentrate Wood Protection Against Mold Termites and Decay Long-Lasting Residual Protection 1 Gallon
Nisus$137.594.7★373 rev
Newest
by launch date
Spectracide Terminate Termite & Carpenter Ant Killer 1.33 Gallons With AccuShot Sprayer Indoor and Home Barrier Treatment Kills Termites Carpenter Ants Carpenter Bees and Other Listed Insects On Contact And Stops Spiders Roaches Fleas And Ticks
Spectracide$21.243,996 rev
Bora-Care with Mold-Care Moldicide Concentrate Wood Protection Against Mold Termites and Decay Long-Lasting Residual Protection 1 Gallon
Nisus$144.4572 rev
Bora-Care Boracare Borate 4 gallons NI1003
ARTSTAR$322.8441 rev
Bora-Care Termiticide Insecticide and Fungicide Concentrate Wood Treatment for Termite and Beetle Prevention 1 Gallon
Nisus$87.61926 rev
Bora-Care Termiticide Insecticide and Fungicide Concentrate Wood Treatment for Termite and Beetle Prevention 1 Gallon
Nisus$84.481,604 rev
Trending
90-day click momentumBora-Care Termiticide Insecticide and Fungicide Concentrate Wood Treatment for Termite and Beetle Prevention 1 Gallon
Nisus$87.614.6★
Spectracide Terminate Termite & Carpenter Ant Killer 1.33 Gallons With AccuShot Sprayer Indoor and Home Barrier Treatment Kills Termites Carpenter Ants Carpenter Bees and Other Listed Insects On Contact And Stops Spiders Roaches Fleas And Ticks
Spectracide$21.244.4★
Bora-Care with Mold-Care Moldicide Concentrate Wood Protection Against Mold Termites and Decay Long-Lasting Residual Protection 1 Gallon
Nisus$144.454.6★
Bora-Care Boracare Borate 4 gallons NI1003
ARTSTAR$322.844.7★
Bora-Care Termiticide Insecticide and Fungicide Concentrate Wood Treatment for Termite and Beetle Prevention 1 Gallon
Nisus$84.484.6★
What buyers say about borate wood treatment
What buyers praise and complain about, mined from review topics.What buyers love
“keeps the spiders out o the house”
“Great product for my needs”
“Easy to use”
“As advertised”
“The sprayer was great”
“Hope it lasts”
“good price”
“Seemed to be very low odor”
“Good size compared to the value for money”
“Perfect termite treatment”
What buyers complain about
“No spray No good”
“while it doesnt stop the swarm it does kill them on contact wherever I have sprayed so then I just vacuum them up”
“Nozzle stopped working”
“I do not believe the product is worth $20”
“It makes it almost unusable unless you stand there for awhile”
“Worked great then sprayer clogged”
“Using the paint brush method it was still kinda messy due to the drips”
“Since this is a toxic pesticide product”
“Otherwise you will experience less pressure”
“Waste of money and time”
Top return reasons
Common questions
- Is borate wood treatment profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 7 tracked products. 90-day search growth is +47.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the borate wood treatment niche?
- 3 brands and 31 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in borate wood treatment?
- Top complaints mined from reviews: Spray/Flow, Pest/Insect Control, Functionality-Overall. The return rate is 1.4%.
- When does demand for borate wood treatment peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the borate wood treatment niche?
- Listings span $17.98–$322.84; the average listing price is $116.60 (sweet spot $15–$100). The average incumbent carries 1,218 reviews — the moat a new listing must climb.