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Borage Seeds

Maybe

An estimated 0.2% of orders come back. But products sell for $8.13 on average, outside the sweet spot, so Borage Seeds is a Maybe.

Flapen Score
50
50 / 100
Ranks 6,126 of 8,839 Patio, Lawn & Garden niches · −6 vs the category median of 56
Market size
$109K/yr100K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
64%top-5 click share · 13 brands · 14 sellers

Flapen Score

Borage Seeds against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Borage Seeds is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Borage Seeds market on Amazon at a glance

Shoppers on Amazon United States searched for Borage Seeds 100K times last year and spent an estimated $109K. The top 5 brands take 83% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
13.5%
Market size, estimated
$109Ka year
Peak month
March11.2× the quietest month
Top search term
borage seeds54K searches a year

02 · Price

A sale here is worth $8.13.

Listings sell for $8.13 on average, from $2.43 to $22.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $8.13 that is $6K to $8K a year per listing.

Average price
$8.13under the $15 to $100 sweet spot
Price range
$2.43–$22.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$6K–$8K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #656 within Flowers. It carries 1,851 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
84%
Out of stock, average day
6.0%
Average rank
#656in Flowers
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
1,851per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Borage Seeds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

14

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

12%

  • Brand 138%
  • Brand 215%
  • Brand 315%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (7 brands, 12%)

Demand

Borage Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 11.2×

Search terms

Top Borage Seeds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • borage seeds54K/yr
  • borage seeds for planting17K/yr
  • borage21K/yr
  • borage plants live4K/yr
  • borage seeds for planting outdoors2K/yr
  • borage plant2K/yr

Reviews and returns

What reviews say buyers love and hate about Borage Seeds

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Plant Growth”
62%of negative reviews mention “Plant Growth”
0.2%of orders come back
“Not one seed grew”
A buyer, on “Plant Growth”62% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Borage Seeds questions

Answered from the same tracked data.