borage seeds
Worth a lookShows low returns (0.2%), but pricing outside the sweet spot ($8.13 avg) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,850.53avg incumbent reviews — the moat a new listing must climb
Price range
Okay$2.43–$22.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Market size
Okay$109K$109K/yr · 100K searches
Avg price
Bad$8.13avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, borage seeds is a $109K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
borage seeds market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $122K–$163K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #656
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 84%
- Out of stock
- 6.0%
- Avg brand age
- 74 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
14
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
12%
- Seed Needs38%
- Sow Right Seeds15%
- FAMILY SOWN15%
- PLANTMEW8%
- KVITER7%
- Organo Republic5%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 11.2×
Top borage seeds search terms
- borage seeds54K/yr
- borage seeds for planting17K/yr
- borage21K/yr
- borage plants live4K/yr
- borage seeds for planting outdoors2K/yr
- borage plant2K/yr
Top borage seeds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Seed Needs Borage Seeds to Plant Heirloom Blue Edible Flowers 1 Pack
Seed Needs$4.324.4★565 rev
Sow Right Seeds - Borage Seed to Plant - Non-GMO Heirloom Seeds - Full Instructions for Easy Planting and Growing a Kitchen Herb Garden - Indoors or Outdoor - Great Gardening Gift (1)
Sow Right Seeds$5.064.4★786 rev
Borage 1 000 Seeds for Planting 2026 Season 1 Ounce Pouch
FAMILY SOWN$8.014.8★101 rev
Seed Needs Borage Seeds to Plant Non-GMO Heirloom Culinary Herbs XL Pack
Seed Needs$9.834.6★223 rev
Borage Seeds for Planting 1000+ Seeds Easy to Grow Blue Edible Star Flowers Attract Pollinators Herb Garden Seeds for Home Gardening
PLANTMEW$9.104.5★30 rev
Newest
by launch dateBorage Seeds for Planting 1000+ Seeds Easy to Grow Blue Edible Star Flowers Attract Pollinators Herb Garden Seeds for Home Gardening
PLANTMEW$9.1030 rev
LUOJIBIE Borage Seeds 2 000+ Blue Borage Seeds for Planting Outdoor & Indoor Flower Seeds Bulk for Garden Non-GMO & Heirloom Easy to Grow
LUOJIBIE$10.49591 rev
KVITER 150 Borage Seeds (Borago officinalis) - Blue Strawflower Edible Flower for Teas Attracts Pollinators - Heirloom Herb Seeds for Planting in Outdoor & Indoor Garden Beds Containers
KVITER$5.96940 rev
Borage 1 000 Seeds for Planting 2026 Season 1 Ounce Pouch
FAMILY SOWN$8.01101 rev
Borage 200 Seeds for Planting 2026 Season 5 Gram Pouch
FAMILY SOWN$6.87101 rev
Trending
90-day click momentumBorage Seeds for Planting 1000+ Seeds Easy to Grow Blue Edible Star Flowers Attract Pollinators Herb Garden Seeds for Home Gardening
PLANTMEW$9.104.5★
LUOJIBIE Borage Seeds 2 000+ Blue Borage Seeds for Planting Outdoor & Indoor Flower Seeds Bulk for Garden Non-GMO & Heirloom Easy to Grow
LUOJIBIE$10.494.2★
Borage Seeds Pack 1.50 G - Over 75 Non-GMO Heirloom Borage Seeds for Planting Herbs in Individual Seed Packet Herbs Seeds for Planting Home Garden Indoor & Outdoor Gardening
Organo Republic$4.864.3★
2-Pack Small Live Blue Borage Plant 3-Inch Pot Edible Herb Cucumber Flavor Huge Favorite for Butterflies and Hummingbirds
Generic$22.753.5★
Borage 1 000 Seeds for Planting 2026 Season 1 Ounce Pouch
FAMILY SOWN$8.014.8★
What buyers say about borage seeds
What buyers praise and complain about, mined from review topics.What buyers love
“Great germination”
“Excellent variety”
“Great bargain”
“As advertised, no complaints”
“Accurate in size as described before purchase”
“Great Gift idea”
“Easy to plant”
“Tons of fresh seeds and clear instructions”
“They have turned out so pretty”
“The art on the package is beautiful”
What buyers complain about
“Not one seed grew”
“DO NOT WASTE YOUR MONEY”
“it is a pretty large packet”
“Not as advertised”
“Not good quality seeds”
“nothing grew”
“leaves much too prickly to handle”
“I fooled th instructions”
Top return reasons
Common questions
- Is borage seeds profitable to sell on Amazon United States?
- The niche generates $109K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the borage seeds niche?
- 13 brands and 14 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in borage seeds?
- Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.2%.
- When does demand for borage seeds peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 11.2× the quietest.
- What does it cost to enter the borage seeds niche?
- Listings span $2.43–$22.75; the average listing price is $8.13 (sweet spot $15–$100). The average incumbent carries 1,851 reviews — the moat a new listing must climb.