bone meal
Launch itA $1.2M/yr market growing +59.7% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$20.08avg listing price — sweet spot $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Great$9.52–$47.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 662K searches
Growth
Good+59.7%90-day search growth — must beat 0% to launch
Review moat
Good1,310.93avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bone meal is a $1.2M/yr Amazon United States market (662K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Launch it — 60/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
bone meal market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #317
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 80%
- Out of stock
- 1.0%
- Avg brand age
- 79 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
62
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
2%
- Burpee36%
- Espoma36%
- Jobe's Organics12%
- True Organic6%
- Down To Earth All Natural Fertilizers5%
- Back to the Roots3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +59.7% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 7.8×
Top bone meal search terms
- bone meal287K/yr
- bone meal fertilizer202K/yr
- bone meal for plants60K/yr
- bone meal for gardening14K/yr
- organic bone meal14K/yr
- bonemeal for gardening16K/yr
- bonemeal14K/yr
- organic bone meal fertilizer11K/yr
- bone meal fertilizer organic6K/yr
- espoma bone meal8K/yr
Top bone meal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Burpee Bone Meal Fertilizer | Add to Potting Soil | Strong Root Development | OMRI Listed for Organic Gardening | for Tomatoes Peppers and Bulbs 1-Pack 3 lb (1 Pack)
Burpee$11.204.7★7,869 rev
Espoma Organic Bone Meal Fertilizer 4-12-0. All-Natural Plant Food Source of Nitrogen and Phosphorus for Organic Gardening. for Bulbs & Other Flowering Plants. 8 lb. Bag. Pack of 1
Espoma$22.704.9★174 rev
Espoma Organic Bone Meal Fertilizer 4-12-0. All-Natural Plant Food Source of Nitrogen and Phosphorus for Organic Gardening. for Bulbs & Other Flowering Plants. 4 lb. Bag; Pack of 2
Espoma$23.814.8★451 rev
Jobes Organics Granular Bone Meal Fertilizer Strong Root Development for Bulbs Tomatoes Roses and Other Flowering Plants 4 lbs Bag
Jobe's Organics$16.934.7★2,558 rev
Espoma Organic Bone Meal Fertilizer 4-12-0. All-Natural Plant Food Source of Nitrogen and Phosphorus for Organic Gardening. for Bulbs & Other Flowering Plants. 24 lb.Bag.
Espoma$47.634.8★758 rev
Newest
by launch dateEspoma Organic Bone Meal Fertilizer 4-12-0. All-Natural Plant Food Source of Nitrogen and Phosphorus for Organic Gardening. for Bulbs & Other Flowering Plants. 8 lb. Bag. Pack of 1
Espoma$22.70174 rev
Back to the Roots 100% Organic Blood Meal | Made in the USA | Premium Nutrition for Indoor and Outdoor Plant Gardening
Back to the Roots$10.33324 rev
Earth Science Natural Bone Meal Plant Food3 lbPlant Mix for Bulbs Gardens Potted Plants Trees and Shrubs
Earth Science$19.92212 rev
True Organic Blood Meal High-Nitrogen Organic Fertilizer for Rapid Vegetative Growth 3lb Bag Covers 104 Sq. Ft.
True Organic$9.521,053 rev
True Organic Bone Meal Organic Fertilizer for Growth Flowering and Fruit Production 3lb Bag Covers 61 Sq. Ft.
True Organic$16.15205 rev
Trending
90-day click momentum
Jobes Organics Bone Meal Fertilizer Spikes Strong Root Development for Bulbs Tomatoes Roses and Other Flowering Plants 50 Count
Jobe's Organics$10.384.6★
Back to the Roots 100% Organic Blood Meal | Made in the USA | Premium Nutrition for Indoor and Outdoor Plant Gardening
Back to the Roots$10.334.7★
Burpee Organic Tomato & Vegetable Granular Plant Food 4 lb
Burpee$12.794.6★
Down To Earth All Natural Fertilizers Organic Fish Bone Meal - High Phosphorus Plant Food for Buds Bulbs Blooms Flower Beds 4-12-0 5 lb
Down To Earth All Natural Fertilizers$22.884.8★
True Organic Blood Meal High-Nitrogen Organic Fertilizer for Rapid Vegetative Growth 3lb Bag Covers 104 Sq. Ft.
True Organic$9.524.7★
What buyers say about bone meal
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing plant growth”
“Good quality product”
“Great value”
“As Advertised”
“doesnt complicate the process”
“make an effective repellent spray for my trees before”
“does not even smell bad”
“The 4 lb size bag goes a incredibly long way”
“I have been very happy with how this performs”
“Dry Nutes Work Better”
What buyers complain about
“This smells so bad like a rotten fish”
“It won't burn your plants when you use more than the recommended amount”
“it broke in half”
“The fertilizer looks nothing like in the photos”
“it is GRAY colored”
“Small bag”
“It had bugs in it”
“would not recommend for indoor use”
“Inaccurate weight”
Top return reasons
Common questions
- Is bone meal profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 15 tracked products. 90-day search growth is +59.7%. Flapen's verdict: Launch it (60/100).
- How competitive is the bone meal niche?
- 7 brands and 62 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in bone meal?
- Top complaints mined from reviews: Smell, Plant Growth, Durability. The return rate is 0.2%.
- When does demand for bone meal peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 7.8× the quietest.
- What does it cost to enter the bone meal niche?
- Listings span $9.52–$47.63; the average listing price is $20.08 (sweet spot $15–$100). The average incumbent carries 1,311 reviews — the moat a new listing must climb.