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Bluelab Ph Pen

Fail

The top 5 brands take 100% of clicks, so Bluelab Ph Pen is a Fail.

Flapen Score
38
38 / 100
Ranks 8,157 of 8,839 Patio, Lawn & Garden niches · −18 vs the category median of 56
Market size
$419K/yr60K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
80%top-5 click share · 2 brands · 9 sellers

Flapen Score

Bluelab Ph Pen against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Bluelab Ph Pen is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluelab Ph Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Bluelab Ph Pen 60K times last year and spent an estimated $419K. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $419K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
4.4%
Market size, estimated
$419Ka year
Peak month
August1.3× the quietest month
Top search term
bluelab ph pen24K searches a year

02 · Price

A sale here is worth $159.86.

Listings sell for $159.86 on average, from $43.50 to $352.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $159.86 that is $16K to $40K a year per listing.

Average price
$159.86above the $15 to $100 sweet spot
Price range
$43.50–$352.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$16K–$40K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #48 within Plant & Soil Monitoring. It carries 1,276 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#48in Plant & Soil Monitoring
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,276per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Bluelab Ph Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%
  • Open — no brand owns it (0%)

Demand

Bluelab Ph Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Bluelab Ph Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluelab ph pen24K/yr
  • blue lab ph pen17K/yr
  • bluelab9K/yr
  • bluelab ph meter5K/yr
  • blue lab4K/yr

Reviews and returns

What reviews say buyers love and hate about Bluelab Ph Pen

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Use”
27%of negative reviews mention “Value For Money”
3.7%of orders come back
“ends up expensive”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bluelab Ph Pen questions

Answered from the same tracked data.