Is bluejay feeder profitable to sell on Amazon United States?

The niche generates $79K/yr across 101 tracked products. 21 of 25 products launched in the last 360 days are still selling. 90-day search growth is +107.1%. Flapen's verdict: Worth a look (71/100).

How competitive is the bluejay feeder niche?

65 brands and 151 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 32% of demand.

What do buyers complain about in bluejay feeder?

Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 1.6%.

What does it cost to enter the bluejay feeder niche?

Listings span $9.11–$121.32; the average listing price is $28.55 (sweet spot $15–$100). The average incumbent carries 2,079 reviews — the moat a new listing must climb.

bluejay feeder

Worth a look

Shows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Competition

Incredible20%

top-5 click share — an open shelf

Avg price

Incredible$28.55

avg listing price — sweet spot $15–$100

Growth

Great+107.1%

90-day search growth — must beat 0% to launch

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$9.11–$121.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,079.23

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$79K

$79K/yr · 96K searches

Signals Trending No Dominant Brand

According to Flapen's Amazon United States niche tracking, bluejay feeder is a $79K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 32% of demand. Verdict: Worth a look — 71/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

bluejay feeder market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $86K–$114K; units × avg price
Conversion rate: 2.9%
Avg BSR: #330
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 2.9%
Avg brand age: 35 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

65 falling

Sellers

151

Top-5 brand share

32%

Top 20: 69%

Top-5 click share

20%

Top 20: 48%

Open market

65%

Kingsyard9%
LCSEVEN8%
Birdream7%
Perky-Pet5%
Dreamdrawer4%
Brome3%

Demand

Weekly Amazon search volume, last 19 weeks — +107.1% search growth over the last 90 days.

Open Trend

Top bluejay feeder search terms

weight activated bird feeder8K/yr +232.8%2.2% conv.
bluejay feeder9K/yr +153.7%1.7% conv.
bird feeder with solar light7K/yr +117.8%2.6% conv.
tube bird feeders small songbirds6K/yr +72.2%3.6% conv.
bird feeder 2 pack8K/yr +43.8%4.1% conv.
chipmunk proof bird feeder4K/yr +887.0%2.7% conv.
no spill bird seed feeder6K/yr +117.3%1.4% conv.
solar bird feeders for outdoors hanging7K/yr +90.9%2.0% conv.
tube feeder6K/yr +62.7%3.0% conv.
weighted bird feeder5K/yr +119.5%2.0% conv.

All search terms

Top bluejay feeder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LCSEVEN Bird Feeders for Outdoors Squirrel Proof with Weight-Activated Perches Hanging Bird Feeder for Outside Metal Feeder for Wild Cardinal Finch Blue Jay Chickadee 3LB Seed Capacity Green

LCSEVEN$23.084.2★1,287 rev

Squirrel Proof Bird Feeder - 360 Feeding Perch Tray for Outdoor Hanging Wild Bird Seeds Dark Green.

Dreamdrawer$27.684.2★1,164 rev

Wildpark Squirrel Proof Bird Feeders for Outdoors 5LB Metal Hanging Feeders Large Wild Feeders for Cardinals Chickadees Durable Backyard Feeders -One in Blue

Wildpark$40.044.2★738 rev

Kingsyard 2 Pack Tube Feeders with 6 Feeding Ports for Outdoors Hanging Premium Hard Plastic Weatherproof & Steel Hanger Attracting for Wild Birds (Black)

Kingsyard$19.714.4★4,639 rev

Squirrel Proof Bird Feeders for Outdoors with Weight-Activated Metal 5LB Large Wild Bird Feeders for Cardinals Blue Jay Finch Weatherproof Durable Hanging Bird Feeder for Backyard Garden (Red)

Buteafly$36.054.0★1,192 rev

Newest

by launch date

Birdream 2 Pack Solar Bird Feeders for Outdoors Hanging Assembly Required 1-Min Easy Setup Wild Seed Feeders for Cardinals Chickadees and Finches

Birdream$32.45162 rev

4mo ago

Birdream 2 Pack Bird Feeders for Outdoor Hanging Assembly Required 1-Min Easy Setup Charming Castle Design Attracting Cardinals Chickadees Goldfinches & Sparrows - Black

Birdream$21.88300 rev

4mo ago

Gbekery Squirrel Proof Bird Feeder for Outdoors Hanging Metal Mesh Bird Feeder for Outsides with Gravity Protection for Small Birds Weatherproof and Durable Green

Gbekery$25.98216 rev

9mo ago

Squirrel Proof Bird Feeder - 360 Feeding Perch Tray for Outdoor Hanging Wild Bird Seeds Dark Green.

Dreamdrawer$27.681,164 rev

10mo ago

Gbekery Squirrel Proof Bird Feeder for Outdoors 5LB Large Capacity Metal Wild Bird Seed Feeder with Bilateral Weight-Activated Perches for Outside Hanging Finch Cardinal Blue Jay Garden Decoration Red

Gbekery$31.71264 rev

11mo ago

What buyers say about bluejay feeder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great quality feeder”

Ease Of Use9%

“Easy Peasy”

Value For Money9%

“Best money spent”

Strength8%

“It is sturdy”

Design-Overall7%

“Beautiful design”

Advertised Vs Actual Product6%

“Better than expected”

Assembly/Installation6%

“Assembly is very easy”

Durability5%

“Extremely Durable”

Pest/Insect Control4%

“Keeps squirrels out”

Ease Of Cleaning4%

“Easy to clean”

What buyers complain about

Size-Overall15%

“It doesn't fit”

Durability11%

“Didnt last”

Functionality-Overall6%

“Did not work”

Pest/Insect Control6%

“Did NOT keep squirrels out”

Quality-Overall5%

“Quality Control Problems”

Ease Of Use4%

“Difficult to fill”

Value For Money4%

“It is little costly”

Assembly/Installation4%

“Assembly Nightmare”

Design-Overall3%

“the design has a flaw”

Strength3%

“Not very strong”

Top return reasons

Size-Overall41%

Advertised Vs Actual Product9%

Defective Material/Parts7%

Functionality-Overall6%

Assembly/Installation4%

Material Quality4%

Quality-Overall3%

Mechanism Issues3%

Strength2%

Durability2%

Common questions

Is bluejay feeder profitable to sell on Amazon United States?: The niche generates $79K/yr across 101 tracked products. 21 of 25 products launched in the last 360 days are still selling. 90-day search growth is +107.1%. Flapen's verdict: Worth a look (71/100).
How competitive is the bluejay feeder niche?: 65 brands and 151 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 32% of demand.
What do buyers complain about in bluejay feeder?: Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 1.6%.
What does it cost to enter the bluejay feeder niche?: Listings span $9.11–$121.32; the average listing price is $28.55 (sweet spot $15–$100). The average incumbent carries 2,079 reviews — the moat a new listing must climb.