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Bluebird Food

Fail

The top 5 brands take 97% of clicks, so Bluebird Food is a Fail.

Flapen Score
47
47 / 100
Ranks 6,868 of 8,839 Patio, Lawn & Garden niches · −9 vs the category median of 56
Market size
$97K/yr40K searches / yr
90-day growth
+20.0%search demand this quarter
Competition
71%top-5 click share · 7 brands · 52 sellers

Flapen Score

Bluebird Food against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Bluebird Food is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluebird Food market on Amazon at a glance

Shoppers on Amazon United States searched for Bluebird Food 40K times last year and spent an estimated $97K. The top 5 brands take 97% of clicks. Demand peaks in Mar–May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+20.0%
Conversion, latest week
13.2%
Market size, estimated
$97Ka year
Peak month
May3.3× the quietest month
Top search term
bluebird food23K searches a year

02 · Price

A sale here is worth $18.23.

Listings sell for $18.23 on average, from $6.63 to $39.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $18.23 that is $5K to $9K a year per listing.

Average price
$18.23inside the $15 to $100 sweet spot
Price range
$6.63–$39.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #26 within Backyard Birding & Wildlife. It carries 6,699 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#26in Backyard Birding & Wildlife
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
6,699per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Bluebird Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

52

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

1%

  • Brand 133%
  • Brand 232%
  • Brand 323%
  • Brand 47%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Bluebird Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 3.3×

Search terms

Top Bluebird Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluebird food23K/yr
  • blue bird food14K/yr
  • bluebird feed3K/yr

Reviews and returns

What reviews say buyers love and hate about Bluebird Food

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“This is not cheap”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bluebird Food questions

Answered from the same tracked data.