Is bluebird feeder profitable to sell on Amazon United States?

The niche generates $543K/yr across 23 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +23.5%. Flapen's verdict: Worth a look (64/100).

How competitive is the bluebird feeder niche?

14 brands and 47 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in bluebird feeder?

Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.4%.

When does demand for bluebird feeder peak?

Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 8.6× the quietest.

What does it cost to enter the bluebird feeder niche?

Listings span $7.55–$83.31; the average listing price is $34.89 (sweet spot $15–$100). The average incumbent carries 1,199 reviews — the moat a new listing must climb.

bluebird feeder

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$34.89

avg listing price — sweet spot $15–$100

Price range

Great$7.55–$83.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good$543K

$543K/yr · 356K searches

Review moat

Good1,199.13

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+23.5%

90-day search growth — must beat 0% to launch

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

According to Flapen's Amazon United States niche tracking, bluebird feeder is a $543K/yr Amazon United States market (356K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Feb–Mar–Apr–May–Jun. Verdict: Worth a look — 64/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

bluebird feeder market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $523K–$698K; units × avg price
Conversion rate: 4.4%
Avg BSR: #564
Page quality: 0%
Prime: 83%
Sponsored: 74%
Out of stock: 2.7%
Avg brand age: 39 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

19%

Kingsyard45%
Gbekery15%
Mosloly6%
Kaytee5%
Backyard Essentials5%
Kettle Moraine5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +23.5% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 8.6×

Open Trend

Top bluebird feeder search terms

bluebird feeder93K/yr +17.9%4.2% conv.
mealworm feeder39K/yr +37.5%2.9% conv.
bluebird feeder for mealworms37K/yr -3.1%5.4% conv.
blue bird feeder29K/yr +42.7%3.0% conv.
blue bird feeders for outdoors23K/yr +40.8%3.3% conv.
blue bird feeders for mealworms23K/yr +8.3%6.2% conv.
mealworm feeder for bluebirds19K/yr +29.3%4.8% conv.
mealworm bird feeder15K/yr +99.4%3.5% conv.
bluebird feeders16K/yr +0.0%3.0% conv.
meal worm feeders7K/yr +239.7%3.3% conv.

All search terms

Top bluebird feeder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kingsyard Bluebird Feeders for Outdoors Hanging All Metal Cage Mealworm Bird Feeder with Tray Squirrel Proof & Weatherproof Easy to Refill & Clean (Blue)

Kingsyard$28.864.4★1,595 rev

Gbekery Caged Bluebird Feeder for Mealworms with Glass Bowl Squirrel Proof Bird Feeder for Small Birds Only Detachable Hook Large Space Outdoors Weatherproof Metal Blue

Gbekery$28.424.0★289 rev

Kingsyard Upgraded Bluebird Feeder for Outdoors Hanging Metal Mealworm Tube Bird Feeder with Widen Perch for Wild Birds Squirrel Chew Proof Easy to Refill & Clean(Blue)

Kingsyard$16.184.1★572 rev

Kingsyard Upgraded Bluebird Feeder for Outdoors Hanging Metal Mealworm Tube Bird Feeder with Widen Perch for Wild Birds Squirrel Chew Proof Easy to Refill & Clean(Copper)

Kingsyard$15.754.1★572 rev

Kaytee Wild Bird Food Mealworms For Bluebirds Wrens Robins Chickadees Woodpeckers Cardinals & Chickens 3.5 Ounce

Kaytee$7.554.6★12,370 rev

Newest

by launch date

Gbekery Caged Bluebird Feeder for Mealworms with Glass Bowl Squirrel Proof Bird Feeder for Small Birds Only Detachable Hook Large Space Outdoors Weatherproof Metal Brown

Gbekery$31.54289 rev

6mo ago

Squirrel Proof Bird Feeder Metal Cage Bird Feeder for Outdoors Hanging Starling Resistant Design for Small Birds Weatherproof with Drain Holes Easy to Refill Blue

Birdream$29.01113 rev

7mo ago

Squirrel-Proof Bird Feeders for Outdoors Feeds Mealworms and Seeds - Large 3-Pound Capacity Weather-Resistant Hanging Tube for Birds Includes Seed Scoop 4 Hook-Shaped Perches Anti-Squirrel Weights

CASADIA NEST$42.56101 rev

10mo ago

Gbekery Caged Bluebird Feeder for Mealworms with Glass Bowl Squirrel Proof Bird Feeder for Small Birds Only Detachable Hook Large Space Outdoors Weatherproof Metal Blue

Gbekery$28.42289 rev

11mo ago

DutchCrafters Hanging Bluebird Feeder for Mealworms with 1 1/2 Entrance Hole Outdoor Live or Dried Mealworm Feeder for Bluebirds - Amish USA Made (Blue & Cedar)

DutchCrafters$73.2728 rev

1y ago

What buyers say about bluebird feeder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“A quality feeder”

Ease Of Use9%

“Easy to fill”

Design-Overall8%

“Very well built”

Value For Money7%

“Great value”

Strength7%

“Very sturdy construction”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Cleaning5%

“They are just the right size to keep things clean”

Pest/Insect Control4%

“It keeps those squirrels out”

Durability4%

“Easy to use and durable”

Pet Friendly4%

“My birds love them”

What buyers complain about

Size-Overall28%

“Too big”

Value For Money11%

“A little pricey”

Durability5%

“Broke after one day”

Pest/Insect Control5%

“This is not squirrel proof do not buy this if you're trying to keep squirrels away”

Ease Of Use4%

“Seemed hard for them to get”

Functionality-Overall4%

“Doesn't work”

Advertised Vs Actual Product4%

“Not as advertised”

Assembly/Installation3%

“Assembly problems”

Strength2%

“Less sturdy than expected”

Design-Overall2%

“Design Flaw”

Top return reasons

Size-Overall45%

Advertised Vs Actual Product14%

Defective Material/Parts8%

Functionality-Overall6%

Color3%

Assembly/Installation3%

Value For Money2%

Ease Of Use2%

Weight Heavy2%

Metal Quality1%

Common questions

Is bluebird feeder profitable to sell on Amazon United States?: The niche generates $543K/yr across 23 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +23.5%. Flapen's verdict: Worth a look (64/100).
How competitive is the bluebird feeder niche?: 14 brands and 47 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in bluebird feeder?: Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.4%.
When does demand for bluebird feeder peak?: Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 8.6× the quietest.
What does it cost to enter the bluebird feeder niche?: Listings span $7.55–$83.31; the average listing price is $34.89 (sweet spot $15–$100). The average incumbent carries 1,199 reviews — the moat a new listing must climb.