blue pinwheels
Skip itSoft demand (-66.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$19.35avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good$6.73–$37.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good767.76avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$16K$16K/yr · 14K searches
Growth
Bad-66.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, blue pinwheels is a $16K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
blue pinwheels market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $19K–$24K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #901
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 86%
- Out of stock
- 16.3%
- Avg brand age
- 30 months
- Avg seller age
- 216 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
15
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
11%
- Tsocent25%
- Hausse23%
- VioraWhite22%
- Fun Express9%
- BATTIFE7%
- Threlaco3%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -66.6% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 52.8×
Top blue pinwheels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VioraWhite 200 Pcs Blue Pinwheels Reflective Pinwheels with Stakes Fundraising Support Events Charity Gift-Giving Yards and Garden (4.3 Inch)
VioraWhite$32.643.5★32 rev
Hausse 10 Pack Reflective Pinwheels with Stakes (Assembly Required) Extra Sparkly Pin Wheel for Garden Decor Bird Repellent Devices Deterrent to Scare Birds Away from Yard Patio Farm Blue & Sliver
Hausse$13.083.5★6,420 rev
Hausse 10 Pack Reflective Pinwheels with Stakes (Assembly Required) Extra Sparkly Pin Wheel for Garden Decor Bird Repellent Devices Deterrent to Scare Birds Away from Yard Patio Farm Blue
Hausse$12.783.5★6,420 rev
Tsocent 100 Pcs Pinwheels Toy Wind Spinners and Party Favors Gifts for Kids Outdoor Decorational Pinwheels for Yard and Garden (Blue Color)
Tsocent$21.763.6★19 rev
Tsocent 50 Pcs Pinwheels Toy Wind Spinners and Party Favors Gifts for Kids Outdoor Decorational Pinwheels for Yard and Garden (Blue Color)
Tsocent$17.983.6★19 rev
Newest
by launch date
Tsocent 50 Pcs Pinwheels Toy Wind Spinners and Party Favors Gifts for Kids Outdoor Decorational Pinwheels for Yard and Garden (Dark Blue)
Tsocent$16.4192 rev
Hausse 12 Pack Reflective Blue Pinwheels with Stakes (Pre-assembled) Extra Sparkly Pin Wheel for Garden Decor Bird Repellent Devices Deterrent to Scare Birds Away from Yard Patio Farm Silver & Blue
Hausse$21.2787 rev
Soaoo 6 ft Child Abuse Awareness Pinwheel Inflatable Outdoor Decoration Blue Pinwheel Blow up Yard Sign Child Abuse Prevention Items for April Month Public Charity Campaign Lawn Party Decor
Soaoo$34.871 rev
Threlaco 24 Pcs Blue Reflective Pinwheels with Stakes Abuse Prevention Large Plastic Foil Reflective Windmill Bird Deterrent Wind Spinners for Colon Cancer Garden Lawn Yard Patio Holiday Decor
Threlaco$23.418 rev
Tsocent 50 Pcs Pinwheels Toy Wind Spinners and Party Favors Gifts for Kids Outdoor Decorational Pinwheels for Yard and Garden (Blue Color)
Tsocent$17.9819 rev
Trending
90-day click momentumHausse 12 Pack Reflective Blue Pinwheels with Stakes (Pre-assembled) Extra Sparkly Pin Wheel for Garden Decor Bird Repellent Devices Deterrent to Scare Birds Away from Yard Patio Farm Silver & Blue
Hausse$21.274.0★
2 Pcs Large 6 Blue Pinwheels for Child Abuse Prevention Month - Perfect for Yard and Garden Decoration Scare Birds from Yard Wind Spinner for Party or Events Decoration
Fundraising For A Cause$6.734.1★
Tsocent 50 Pcs Pinwheels Toy Wind Spinners and Party Favors Gifts for Kids Outdoor Decorational Pinwheels for Yard and Garden (Dark Blue)
Tsocent$16.414.3★
BATTIFE Reflective Pinwheels for Yard and Garden Pre-Installed Sparkly Blind Birds Pin Wheel Scare Birds & Animal Away Wind Spinner 10 Pack (Blue)
BATTIFE$20.254.3★
Hausse 10 Pack Reflective Pinwheels with Stakes (Assembly Required) Extra Sparkly Pin Wheel for Garden Decor Bird Repellent Devices Deterrent to Scare Birds Away from Yard Patio Farm Blue & Sliver
Hausse$13.083.5★
What buyers say about blue pinwheels
What buyers praise and complain about, mined from review topics.What buyers love
“They assembled easily”
“Good quality and easy assembly”
“Worth the purchase”
“Durability”
“They are strong”
“Sparkly fun”
“They add a nice pop of color”
“Seems to keep the squirrels away”
“They functioned as good as expected”
“Overall, good value for a bulk pack, and Im happy theyre plastic instead of fabric this time”
What buyers complain about
“Not good at assembly”
“Not very sturdy”
“Very cheaply made”
“Instructions are poor”
“Not worth the time or money”
“Very cheap material”
“The stems to place in the ground are way to short”
“the pictures that were provided to help did only add to the confusion”
“but not easy”
“One broke during assembly in every pack that we made”
Top return reasons
Common questions
- Is blue pinwheels profitable to sell on Amazon United States?
- The niche generates $16K/yr across 21 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -66.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the blue pinwheels niche?
- 13 brands and 15 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in blue pinwheels?
- Top complaints mined from reviews: Assembly/Installation, Strength, Quality-Overall. The return rate is 1.7%.
- When does demand for blue pinwheels peak?
- Demand peaks in Mar–Apr; the busiest month runs 52.8× the quietest.
- What does it cost to enter the blue pinwheels niche?
- Listings span $6.73–$37.89; the average listing price is $19.35 (sweet spot $15–$100). The average incumbent carries 768 reviews — the moat a new listing must climb.