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Blue Heron Decoy

Maybe

Search demand grew +109.9% this quarter. But shoppers spend an estimated $41K a year here, so Blue Heron Decoy is a Maybe.

Flapen Score
61
61 / 100
Top 28% of 8,839 Patio, Lawn & Garden niches · +5 vs the category median of 56
Market size
$41K/yr14K searches / yr
90-day growth
+109.9%search demand this quarter
Competition
63%top-5 click share · 14 brands · 34 sellers

Flapen Score

Blue Heron Decoy against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Blue Heron Decoy is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Heron Decoy market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Heron Decoy 14K times last year and spent an estimated $41K. The top 5 brands take 67% of clicks. Demand peaks in May–Jun. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +109.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+109.9%
Conversion, latest week
5.8%
Market size, estimated
$41Ka year
Peak month
June3.3× the quietest month
Top search term
blue heron decoy8K searches a year

02 · Price

A sale here is worth $50.28.

Listings sell for $50.28 on average, from $13.69 to $98.30. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $50.28 that is $0 to $5K a year per listing.

Average price
$50.28inside the $15 to $100 sweet spot
Price range
$13.69–$98.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #1,444 within Garden Sculptures & Statues. It carries 443 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
84%
Out of stock, average day
6.7%
Average rank
#1,444in Garden Sculptures & Statues
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
443per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Blue Heron Decoy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

34

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

25%

  • Brand 123%
  • Brand 216%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Blue Heron Decoy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 3.3×

Reviews and returns

What reviews say buyers love and hate about Blue Heron Decoy

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Rusts/Corrodes”
2.2%of orders come back
“They rust fast”
A buyer, on “Rusts/Corrodes”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Blue Heron Decoy questions

Answered from the same tracked data.