blue door mat
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$22.64avg listing price — sweet spot $15–$100
Price range
Great$9.01–$98.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Good+24.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,427.35avg incumbent reviews — the moat a new listing must climb
Market size
Bad$67K$67K/yr · 130K searches
According to Flapen's Amazon United States niche tracking, blue door mat is a $67K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
blue door mat market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $68K–$91K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #818
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 87%
- Out of stock
- 3.6%
- Avg brand age
- 35 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
61 rising
Sellers
70
Top-5 brand share
38%
Top 20: 72%
Top-5 click share
21%
Top 20: 52%
Open market
58%
- OLANLY15%
- BEQHAUSE10%
- Bulijojo5%
- Yimobra4%
- Smiry4%
- KIhipIoe4%
Demand
Weekly Amazon search volume, last 22 weeks — +24.3% search growth over the last 90 days.Top blue door mat search terms
- blue door mat26K/yr
- blue outdoor mat10K/yr
- blue welcome mat10K/yr
- blue door mat outdoor11K/yr
- blue welcome mat outdoor7K/yr
- blue entryway rug11K/yr
- blue mat9K/yr
- blue front door mat7K/yr
- blue entry rug7K/yr
- navy blue door mat5K/yr
Top blue door mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof Heavy Duty Doormat Fade Resistant Low Profile Easy Clean Patio Porch Welcome Floor Mats for Entry 29.5x17 Blue
OLANLY$12.984.4★3,012 rev
OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Blue
OLANLY$14.644.3★12,689 rev
BEQHAUSE Dirt Trapper Door Mat 20 x 32 Non-Slip Washable Doormats Entrance Mat Dirt Resistant and Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Blue
BEQHAUSE$19.254.6★2,956 rev
BEQHAUSE Dirt Trapper Door Mat 20 x 32 Doormat Non-Slip Entryway Rugs Washable Dog Door Mat Stain Resistant and Absorbent Welcome Floor Mat for Front Back Door Mud Wet Shoes & Paws Navy Blue
BEQHAUSE$21.424.7★1,567 rev
Bulijojo Front Door Mat Entrance Durable Heavy Duty Welcome Mat Thick Absorbent Natural Rubber Non Slip Mat Sturdy Entryway Blue 17x30
Bulijojo$19.414.6★875 rev
Newest
by launch date
COSY HOMEER Front Door Mat Low Profile Non-Slip Doormat for Entryway Absorbent Dirt Trapper Washable Entrance Mat Sturdy Polyester Doormats (32x20 Blue)
COSY HOMEER$14.1798 rev
Light Blue and White Front Door Mat 24X35 Buffalo Plaid Checked Front Porch Rug Cotton Woven Washable Rug Layering Doormat for Welcome Door Mat Entryway Dining Room Bedroom Living Room
KIhipIoe$16.19552 rev
Smiry Welcome Door Mat Outside Entrance Heavy Duty Trap Dirt and Moisture Easy Clean Low Profile Patio Porch Indoor Outdoor Front Doormat for Entry 29.5x17 Inch Navy Blue
Smiry$16.164,040 rev
Tinideya 2 Pcs Hydrangea Door Mat Blue and White Stripe Welcome Non Slip Flower Coir Mats Floor Layering Floral Doormats Seasonal for Front Porch Entryway Decor(Blue Flower)
Tinideya$39.5711 rev
BEQHAUSE Indoor Door Mat 20 x 32 Dirt Trapper Door Mats Non-Slip Entryway Rugs Washable Trap Dirt Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Blue
BEQHAUSE$23.371,365 rev
Trending
90-day click momentum
Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness Non-Slip Cushioned Support 74 x 24 x 0.5 Blue
Amazon Basics$20.714.6★
Light Blue and White Front Door Mat 24X35 Buffalo Plaid Checked Front Porch Rug Cotton Woven Washable Rug Layering Doormat for Welcome Door Mat Entryway Dining Room Bedroom Living Room
KIhipIoe$16.194.7★
GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain and Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean Patio Mat 29x17 Ocean Blue Waves
GORILLA GRIP$28.264.4★
Tinideya 2 Pcs Hydrangea Door Mat Blue and White Stripe Welcome Non Slip Flower Coir Mats Floor Layering Floral Doormats Seasonal for Front Porch Entryway Decor(Blue Flower)
Tinideya$39.572.9★
DII Hello Coir Fiber Doormat Non-Slip Durable Outdoor/Indoor Pet Friendly 18x30 Navy
DII$20.154.2★
What buyers say about blue door mat
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality mat”
“Exactly as advertised”
“rich color”
“Lays flat and smooth and feels silky soft”
“Easy to wash”
“very affordable”
“Size is perfect for my need”
“Good quality durable material”
“Absorbent and soft”
“Very thick mat”
What buyers complain about
“Too Small”
“I was expecting it to be thicker”
“Not worth the money even at the lower price”
“Bad Quality”
“Inaccurate color”
“It looks NOTHING like the photo”
“needs very frequent cleaning”
“they already ripped”
“Too flimsy”
“the back does not grip”
Top return reasons
Common questions
- Is blue door mat profitable to sell on Amazon United States?
- The niche generates $67K/yr across 103 tracked products. 4 of 22 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Worth a look (58/100).
- How competitive is the blue door mat niche?
- 61 brands and 70 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in blue door mat?
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 2.8%.
- What does it cost to enter the blue door mat niche?
- Listings span $9.01–$98.80; the average listing price is $22.64 (sweet spot $15–$100). The average incumbent carries 4,427 reviews — the moat a new listing must climb.