Blue Door Mat

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

130K

Growth, 90 days vs prior 90

+24.3%

Conversion, latest week

2.3%

Market size, estimated

$67Ka year

Top search term

blue door mat26K searches a year

Listings sell for $22.64 on average, from $9.01 to $98.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.64 that is $0 to $2K a year per listing.

Average price

$22.64inside the $15 to $100 sweet spot

Price range

$9.01–$98.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #818 within Doormats. It carries 4,427 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

95%

Out of stock, average day

3.6%

Average rank

#818in Doormats

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

4,427per listing

Listings tracked

103

22 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

4Amazon's first-year sales bar

Average brand age

35 months