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Blue and White Planter

Fail

Buyers convert on only 0.6% of searches, so Blue and White Planter is a Fail.

Flapen Score
46
46 / 100
Ranks 7,082 of 8,839 Patio, Lawn & Garden niches · −10 vs the category median of 56
Market size
$83K/yr261K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
30%top-5 click share · 32 brands · 61 sellers

Flapen Score

Blue and White Planter against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Blue and White Planter is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue and White Planter market on Amazon at a glance

Shoppers on Amazon United States searched for Blue and White Planter 261K times last year and spent an estimated $83K. The top 5 brands take 60% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
0.6%
Market size, estimated
$83Ka year
Peak month
November1.8× the quietest month
Top search term
chinoiserie planter61K searches a year

02 · Price

A sale here is worth $52.15.

Listings sell for $52.15 on average, from $15.94 to $262.36. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $52.15 that is $0 to $5K a year per listing.

Average price
$52.15inside the $15 to $100 sweet spot
Price range
$15.94–$262.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #1,786 within Pots, Planters & Container Accessories. It carries 241 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
81%
Out of stock, average day
12.5%
Average rank
#1,786in Pots, Planters & Container Accessories
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
241per listing
Listings tracked
58

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Blue and White Planter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

61

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

30%

Top 20: 71%

Open market

36%

  • Brand 122%
  • Brand 214%
  • Brand 314%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Blue and White Planter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Blue and White Planter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chinoiserie planter61K/yr
  • blue and white planter48K/yr
  • blue and white flower pot16K/yr
  • blue and white planters12K/yr
  • blue and white pots8K/yr
  • blue and white ceramic planter9K/yr
  • porcelain planter8K/yr
  • large chinoiserie planter9K/yr
  • blue and white pot10K/yr
  • blue and white planter pot9K/yr

Reviews and returns

What reviews say buyers love and hate about Blue and White Planter

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Much larger than expected”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Blue and White Planter questions

Answered from the same tracked data.