blue and white garden stool
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a small market ($36K/yr) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Review moat
Great193.97avg incumbent reviews — the moat a new listing must climb
Avg price
Great$80.96avg listing price — sweet spot $15–$100
Growth
Great+64.2%90-day search growth — must beat 0% to launch
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$18.49–$168.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$36K$36K/yr · 60K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, blue and white garden stool is a $36K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
blue and white garden stool market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $20K–$40K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 86%
- Out of stock
- 9.6%
- Avg brand age
- 35 months
- Avg seller age
- 198 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
62
Top-5 brand share
82%
Top 20: 97%
Top-5 click share
21%
Top 20: 52%
Open market
17%
- JONATHAN Y39%
- SAFAVIEH29%
- Outsunny8%
- SUNBURY4%
- Red Lantern2%
- Novabright2%
- Open — no brand owns it (23 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +64.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.4×
Top blue and white garden stool search terms
- blue and white garden stool13K/yr
- outdoor ceramic side table8K/yr
- ceramic plant stand12K/yr
- ceramic side table outdoor7K/yr
- ceramic table8K/yr
- ceramic outdoor table6K/yr
- blue garden stool6K/yr
Top blue and white garden stool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Outsunny 12.5 x 18 Ceramic Garden Stool with Woven Lattice Design & Glazed Strong Materials Decorative Outdoor Stool White
Outsunny$74.644.8★54 rev
JONATHAN Y Double Happiness 18 Ceramic Garden Stool Traditional Chinoiserie Blue and White Indoor/Outdoor Patio Drum Accent Side Table and Plant Stand TBL1013A
JONATHAN Y$80.784.7★211 rev
JONATHAN Y Lotus Flower 17.75 Chinoiserie Ceramic Drum Indoor/Outdoor Garden Stool Traditional Floral Side Table Plant Stand for Patio Living Room Blue/White TBL1000A
JONATHAN Y$78.944.6★64 rev
JONATHAN Y Double Happiness 18 Ceramic Garden Stool Traditional Chinoiserie Dusty Teal and White Indoor/Outdoor Patio Drum Accent Side Table and Plant Stand TBL1013C
JONATHAN Y$86.184.7★211 rev
JONATHAN Y Moroccan Diamonds 18 Ceramic Indoor/Outdoor Garden Stool Bohemian Blue and White Geometric Drum Decorative Accent Side Table or Plant Stand TBL1019A
JONATHAN Y$96.604.6★73 rev
Newest
by launch date
Novabright 17 Ceramic Garden Stool Blue and White Gardening Stool Decorative Chinoiserie Ceramic Drum Seat Castle Gardens Collection Chinese Small Table Bohemian for Indoor Outdoor Patio Living Room
Novabright$104.521 rev
JONATHAN Y Double Happiness 18 Ceramic Garden Stool Traditional Chinoiserie Dusty Teal and White Indoor/Outdoor Patio Drum Accent Side Table and Plant Stand TBL1013C
JONATHAN Y$86.18211 rev
JONATHAN Y Lucky Coins 16 Ceramic Garden Stool Contemporary Blue/White Cutout Interlocking Rings Drum Indoor/Outdoor Side Table and Plant Stand for Patio Garden Living Room TBL1027A
JONATHAN Y$79.03163 rev
Elevon 14 Inch Round Side Ceramic Tile Top Indoor and Outdoor Accent Table Greek
Elevon$29.63127 rev
SUNBURY Outdoor Side Tables for Patio Small Concrete Accent End Table Stone Round Modern Coffee Furniture Milky Cement Side Table
SUNBURY$69.39136 rev
Trending
90-day click momentumElevon 14 Inch Round Side Ceramic Tile Top Indoor and Outdoor Accent Table Greek
Elevon$29.634.7★
SAFAVIEH Furniture - Daphne Decorative Garden Stool - Creme - Ceramic - Artisan Hand-Painted Design - Ideal for Living Room Patio Garden - Fully Assembled (ACS4523B)
SAFAVIEH$61.524.8★
Benjara 11 Inch Garden Stool Ceramic Drum Shape Design Blue and White Floral Pattern Decorative Accent Stool for Patio Garden Balcony Living Room and Elegant Home Decor Display
Benzara$73.544.9★
SAFAVIEH Furniture - Flora Decorative Garden Stool - Blue - Ceramic - Artisan Hand-Painted Design - Ideal for Living Room Patio Garden - Fully Assembled (ACS4527C)
SAFAVIEH$82.474.8★
Novabright 17 Ceramic Garden Stool Blue and White Gardening Stool Decorative Chinoiserie Ceramic Drum Seat Castle Gardens Collection Chinese Small Table Bohemian for Indoor Outdoor Patio Living Room
Novabright$104.521.0★
What buyers say about blue and white garden stool
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful pop of color”
“Excellent quality”
“Heavy duty”
“Love the colorful design”
“Just what I wanted”
“Great price”
“Easily Assembled”
“The size is perfect”
“Heavy enough where it doesnt fall over”
“Perfectly easy”
What buyers complain about
“Im disappointed in quality control to try send a product with these flaws”
“Top not flat”
“Color is wrong”
“dimensions listed for item are deceiving”
“A bit small”
“Looks expensive”
“Doesnt last”
“very, very heavy making the entire table a little precarious”
“The paint feels very chalky”
“This says it is a ceramic tile top when I received them I was surprised to find them all metal”
Top return reasons
Common questions
- Is blue and white garden stool profitable to sell on Amazon United States?
- The niche generates $36K/yr across 102 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +64.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the blue and white garden stool niche?
- 29 brands and 62 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in blue and white garden stool?
- Top complaints mined from reviews: Quality-Overall, Flatness, Color. The return rate is 2.3%.
- When does demand for blue and white garden stool peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.4× the quietest.
- What does it cost to enter the blue and white garden stool niche?
- Listings span $18.49–$168.91; the average listing price is $80.96 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.