Is bleeding heart plant profitable to sell on Amazon United States?

The niche generates $46K/yr across 28 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +84.9%. Flapen's verdict: Worth a look (67/100).

How competitive is the bleeding heart plant niche?

17 brands and 19 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in bleeding heart plant?

Top complaints mined from reviews: Plant Growth, Size-Overall, Durability. The return rate is 0.1%.

When does demand for bleeding heart plant peak?

Demand peaks in Apr–May–Jun; the busiest month runs 9.8× the quietest.

What does it cost to enter the bleeding heart plant niche?

Listings span $6.01–$35.07; the average listing price is $19.19 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.

bleeding heart plant

Worth a look

Shows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.5★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great107.04

avg incumbent reviews — the moat a new listing must climb

Growth

Great+84.9%

90-day search growth — must beat 0% to launch

Avg price

Great$19.19

avg listing price — sweet spot $15–$100

Price range

Good$6.01–$35.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$46K

$46K/yr · 87K searches

Signals No Dominant Brand Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United States niche tracking, bleeding heart plant is a $46K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 67/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

bleeding heart plant market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $48K–$58K; units × avg price
Conversion rate: 2.8%
Avg BSR: #5,464
Page quality: 0%
Prime: 29%
Sponsored: 79%
Out of stock: 18.4%
Avg brand age: 55 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

29%

GSB Garden State Bulb16%
Holland Bulb Farms14%
Willard & May13%
Generic11%
GardeningProducts4Less11%
Wivolibe7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +84.9% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 9.8×

Open Trend

Top bleeding heart plant search terms

bleeding heart live plant42K/yr +126.7%3.2% conv.
bleeding heart12K/yr +41.3%2.0% conv.
bleeding heart plant10K/yr +77.6%2.5% conv.
bleeding hearts9K/yr +20.5%2.5% conv.
bleeding heart bulbs6K/yr +82.7%3.4% conv.
bleeding heart plants3K/yr +120.2%2.5% conv.
bleeding heart flower3K/yr -18.1%0.9% conv.

All search terms

Top bleeding heart plant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garden State Bulb Bleeding Heart Dicentra Spectabilis Bare Roots Spring Planting (Bag of 6)

GSB Garden State Bulb$21.914.4★175 rev

2 Pink Bleeding Heart Bare Root Perennial Plants Heart Shaped Pink Blooms Easy to Grow Shade Flower Roots Attracts Butterflies Bees & Hummingbirds Spring Garden Flower Bulb Collection

GardeningProducts4Less$24.943.6★6 rev

Pink Bleeding Hearts

Holland Bulb Farms$17.763.5★488 rev

Dicentra Spectabilis Seeds for Planting - 100 Bleeding Heart Seeds Shade Flower Garden Home Outdoor Indoor

Wivolibe$6.193.5★104 rev

Valentine Red Bleeding Heart (1 Root Per Package) Dicentra spectabilis

Willard & May$19.313.5★512 rev

Newest

by launch date

2 Pink Bleeding Heart Bare Root Perennial Plants Heart Shaped Pink Blooms Easy to Grow Shade Flower Roots Attracts Butterflies Bees & Hummingbirds Spring Garden Flower Bulb Collection

GardeningProducts4Less$24.946 rev

2mo ago

Votanikis Pink Bleeding Heart Dicentra Spectabilis Live Plant Root Shade Perennial Spring Bloom Heart Shaped Flowers Deer Resistant Garden Plant for Borders Containers Woodland Gardens (Pack of 1)

Votaniki$20.184 rev

3mo ago

4 Bleeding Heart Plant Live 46 Inches Shade Loving Perennial Flowers for Garden Beds Borders or Landscape (White Red)

YOKEBOM$25.214 rev

3mo ago

CarpetC 100+ Bleeding Heart Seeds for Planting Dicentra Spectabilis Shade-Loving Perennial Non-GMO Heirloom Heart-Shaped Rare Flowers for Home Gardens and Borders

Carpet Creeping$7.347 rev

5mo ago

Set 3 Red Bleeding Heart White Plants Live 4-6 Inch Tall Red Clerodendrum Plant Bleeding Heart Flowering Vine Plants Blooming Flowering Vine for Garden Planting

Generic$26.020 rev

5mo ago

What buyers say about bleeding heart plant

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth65%

“Growing great”

Value For Money10%

“Great value”

Quality-Overall5%

“Great quality”

Size-Overall5%

“good size”

Color4%

“Beautiful Variety of Colors”

Advertised Vs Actual Product2%

“Arrived as described”

Strength1%

“Strong roots”

What buyers complain about

Plant Growth55%

“Bad seeds”

Size-Overall10%

“It was a huge root”

Durability8%

“Now small and dead”

Advertised Vs Actual Product6%

“Disceptive advertising”

Value For Money5%

“Waste of money”

Quality-Overall4%

“Inconsistent Quality”

Color3%

“they weren't packed by color”

Functionality-Overall2%

“They didn't work”

Instructions/User Manual/Troubleshooting1%

“No directions will see what happens did ship quickly”

Adhesion/Stickiness1%

“It looked like a sad little stick on arrival”

Top return reasons

Plant Growth44%

Advertised Vs Actual Product27%

Defective Material/Parts8%

Functionality-Overall6%

Size-Overall4%

Moist/Dry4%

Value For Money4%

Color2%

Common questions

Is bleeding heart plant profitable to sell on Amazon United States?: The niche generates $46K/yr across 28 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +84.9%. Flapen's verdict: Worth a look (67/100).
How competitive is the bleeding heart plant niche?: 17 brands and 19 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in bleeding heart plant?: Top complaints mined from reviews: Plant Growth, Size-Overall, Durability. The return rate is 0.1%.
When does demand for bleeding heart plant peak?: Demand peaks in Apr–May–Jun; the busiest month runs 9.8× the quietest.
What does it cost to enter the bleeding heart plant niche?: Listings span $6.01–$35.07; the average listing price is $19.19 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.