Blank Doormat

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months

213K

Growth, 90 days vs prior 90

-17.9%

Conversion, latest week

2.1%

Market size, estimated

$149Ka year

Peak month

September5.7× the quietest month

Top search term

blank door mats for crafting40K searches a year

Listings sell for $33.98 on average, from $10.71 to $107.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $33.98 that is $3K to $8K a year per listing.

Average price

$33.98inside the $15 to $100 sweet spot

Price range

$10.71–$107.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

4.3%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #8,885 within Doormats. It carries 587 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

8.2%

Average rank

#8,885in Doormats

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

587per listing

Listings tracked

29

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months