blank doormat
Skip itSoft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.98avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$10.71–$107.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good586.72avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Okay$149K$149K/yr · 213K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, blank doormat is a $149K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
blank doormat market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $204K–$272K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #8,885
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 8.2%
- Avg brand age
- 31 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
23
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
27%
- GRETJOB33%
- MAINEVENT19%
- AAZZKANG7%
- Chunful6%
- FUPMILPHRANX5%
- Nuanchu4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.7×
Top blank doormat search terms
- blank door mats for crafting40K/yr
- plain door mat for painting46K/yr
- plain door mat19K/yr
- blank door mat11K/yr
- door mat painting kit10K/yr
- blank welcome mat6K/yr
- plain doormat8K/yr
- blank doormat14K/yr
- plain welcome mat4K/yr
- diy doormat3K/yr
Top blank doormat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blank Door Mat for Crafting and Painting Artificial Coir Doormat Outdoor Non-Slip Rubber Backing Welcome Mat for Indoor/Outdoor Front Porch Entryway (30x17 Inch)
GRETJOB$10.713.4★99 rev
Blank Doormat Coir 30x17 Inch for Screen Printing Welcome Mat Outdoor 1pk
MAINEVENT$18.474.6★71 rev
3 Pack Blank Door Mats 30x17 Inch Artificial Coir Doormats Outdoor for Crafting Plain Door Mat for Painting Welcome Mat for Indoor/Outdoor Use Front Porch Entryway Non-Slip Rubber Backing
GRETJOB$27.073.4★93 rev
AAZZKANG Set of 2 Door Mat Outdoor Indoor Multi-Purpose Blank Doormat Non Slip Front Door Mats Ultra Absorb Mud Easy to Clean for Bedroom Kitchen Home Office Patio Entrance Brown
AAZZKANG$19.424.1★207 rev
6 Pack Blank Door Mats for Crafting and Painting 30x17 Inch Artificial Coir Doormat Outdoor Non-Slip Rubber Backing Welcome Mats for Indoor/Outdoor Front Porch Entryway
GRETJOB$46.743.6★98 rev
Newest
by launch date
4 Pack Artificial Coir Doormats Scalloped 17 x 30 Inch Blank Door Mats for Crafting with Non Slip Rubber Backing Personalized Welcome Mat for DIY Painting Entryway Porch Indoor Outdoor Door Rugs
FUPMILPHRANX$28.740 rev
BMMN 3pack Coir Doormat Artificial Blank Door Mats Plain Door Mat for Painting Welcome Doormat Heavy Duty Weather Resistant for Indoor/Outdoor Use Front Porch Non Slip Rubber Backing 30x17
BMMN$21.406 rev
Chunful 2 Pack Coir Doormat Craft Set Make Your Own Personalized Doormat 17 x 30 Blank Door Mats with Stencils Painting Tools for DIY Crafting Entry Mat with Non-Slip Backing
Chunful$25.2833 rev
6 Pack Plain Coir Doormat for Painting 30x17 Artificial Blank DIY Door Mats for Crafting Bulk with Non-Slip TPR Backing Paintable & Sublimation Blanks for Welcome Mat Personalized Home Decor Gift
TIKIRUGI$50.6223 rev
3 Pack Blank Door Mats Outdoor Multi-Purpose Blank Doormat with Round Sponge Brushes Set 28x17 Inch Artificial Coir Door Mats Outdoor for Crafting Painting DIY Entrance Non-Slip Rubber Backing
Sibba$18.641 rev
Trending
90-day click momentum4 Pack Artificial Coir Doormats Scalloped 17 x 30 Inch Blank Door Mats for Crafting with Non Slip Rubber Backing Personalized Welcome Mat for DIY Painting Entryway Porch Indoor Outdoor Door Rugs
FUPMILPHRANX$28.740.0★
Chunful 2 Pack Coir Doormat Craft Set Make Your Own Personalized Doormat 17 x 30 Blank Door Mats with Stencils Painting Tools for DIY Crafting Entry Mat with Non-Slip Backing
Chunful$25.284.1★
3 Pack Blank Door Mats Outdoor Multi-Purpose Blank Doormat with Round Sponge Brushes Set 28x17 Inch Artificial Coir Door Mats Outdoor for Crafting Painting DIY Entrance Non-Slip Rubber Backing
Sibba$18.645.0★
6 Pack Plain Coir Doormat for Painting 30x17 Artificial Blank DIY Door Mats for Crafting Bulk with Non-Slip TPR Backing Paintable & Sublimation Blanks for Welcome Mat Personalized Home Decor Gift
TIKIRUGI$50.624.3★
BMMN 3pack Coir Doormat Artificial Blank Door Mats Plain Door Mat for Painting Welcome Doormat Heavy Duty Weather Resistant for Indoor/Outdoor Use Front Porch Non Slip Rubber Backing 30x17
BMMN$21.404.3★
What buyers say about blank doormat
What buyers praise and complain about, mined from review topics.What buyers love
“Quality mats”
“Good for price”
“The size was accurate”
“Durable doesnt come apart easily”
“Once it finally did it was easy to paint on”
“The color is sharp”
“Exactly as described”
“having a pack of four makes it nice if you want to do multiple designs at once”
“They do an excellent job of keeping dirt from being tracked into the house”
“Fun activity”
What buyers complain about
“the mats are a little thin”
“Horrible quality”
“they're terrible for painting”
“however the given dimensions are incorrect”
“So now I have to find a way to make them flat”
“Moreover, the material is very flimsy and sheds a considerable amount”
“were VERY hard to flatten out”
“Paper Thin”
“Backing does not last”
“Not really worth it”
Top return reasons
Common questions
- Is blank doormat profitable to sell on Amazon United States?
- The niche generates $149K/yr across 29 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the blank doormat niche?
- 19 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in blank doormat?
- Top complaints mined from reviews: Thickness, Quality-Overall, Paint Quality. The return rate is 4.3%.
- When does demand for blank doormat peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 5.7× the quietest.
- What does it cost to enter the blank doormat niche?
- Listings span $10.71–$107.58; the average listing price is $33.98 (sweet spot $15–$100). The average incumbent carries 587 reviews — the moat a new listing must climb.