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blackstone silicone mat 28

Worth a look

Shows searches that convert (13.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 95Conversion 96Competition 30Returns 69Price range 93Avg price 93Brand share 48Review moat 56Quality gap 28

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Growth

Incredible+119.0%

90-day search growth — must beat 0% to launch

Avg price

Great$22.24

avg listing price — sweet spot $15–$100

Price range

Great$14.72–$29.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Review moat

Good1,255.28

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay$175K

$175K/yr · 59K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Signals Trending

According to Flapen's Amazon United States niche tracking, blackstone silicone mat 28 is a $175K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

blackstone silicone mat 28 market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$133K–$178K
units × avg price
Conversion rate
13.4%
Avg BSR
#28
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.4%
Avg brand age
25 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

20

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

  • rumlick20%
  • PLOSIF17%
  • NancyL16%
  • Protebox15%
  • Huchiz8%
  • BESSIO8%
  • Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +119.0% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.3×

Top blackstone silicone mat 28 search terms

  • blackstone silicone mat 28 inch18K/yr
  • 28 inch griddle cover for blackstone silicone grill mat5K/yr
  • 28 blackstone silicone mat4K/yr
  • silicone blackstone griddle cover 284K/yr
  • 28 inch blackstone silicone mat5K/yr
  • blackstone griddle mat 28 inch5K/yr
  • 28 silicone griddle mat for blackstone4K/yr
  • blackstone 28 xl silicone mat7K/yr
  • silicone mat for blackstone 28 inch2K/yr
  • 28 blackstone silicone griddle cover3K/yr
All search terms

Top blackstone silicone mat 28 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$9K10%$17K15%$26K20%$35K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about blackstone silicone mat 28

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall31%

“Awesome Fit”

Quality-Overall14%

“It is nice quality and very easy to use and clean”

Ease Of Cleaning11%

“Easy clean up”

Advertised Vs Actual Product6%

“It works better than I had expected”

Rusts/Corrodes6%

“No rust”

Value For Money5%

“Great value”

Grilling4%

“Perfect grill protector”

Ease Of Use3%

“Easy to use”

Drop/Impact Protection2%

“Great Protection”

Durability2%

“Happy with the durability”

What buyers complain about

Size-Overall46%

“Too big”

Quality-Overall10%

“Cheap”

Advertised Vs Actual Product4%

“Misleading”

Rusts/Corrodes3%

“It keeps rust off my blackstone”

Product Condition2%

“Ordered new and was delivered used”

Strength2%

“so a bit flimsy”

Material Quality2%

“Real flimizzy not made of a good material”

Grilling2%

“This really sucks your grill still gets wet”

Ease Of Cleaning2%

“If the top is dirty”

De-Grease2%

“Looks worse than just having the grease on the grill”

Top return reasons

Size-Overall81%
Advertised Vs Actual Product5%
Grilling4%
Color2%
Value For Money2%
Functionality-Overall2%
Quality-Overall1%
Compatibility-Overall1%
Strength1%
Material Quality1%

Common questions

Is blackstone silicone mat 28 profitable to sell on Amazon United States?
The niche generates $175K/yr across 18 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +119.0%. Flapen's verdict: Worth a look (60/100).
How competitive is the blackstone silicone mat 28 niche?
14 brands and 20 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in blackstone silicone mat 28?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.2%.
When does demand for blackstone silicone mat 28 peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.3× the quietest.
What does it cost to enter the blackstone silicone mat 28 niche?
Listings span $14.72–$29.58; the average listing price is $22.24 (sweet spot $15–$100). The average incumbent carries 1,255 reviews — the moat a new listing must climb.