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Blackstone on the Go

Fail

The top 5 brands take 100% of clicks, so Blackstone on the Go is a Fail.

Flapen Score
42
42 / 100
Ranks 7,765 of 8,839 Patio, Lawn & Garden niches · −14 vs the category median of 56
Market size
$57K/yr30K searches / yr
90-day growth
+62.4%search demand this quarter
Competition
54%top-5 click share · 3 brands · 53 sellers

Flapen Score

Blackstone on the Go against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Blackstone on the Go is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blackstone on the Go market on Amazon at a glance

Shoppers on Amazon United States searched for Blackstone on the Go 30K times last year and spent an estimated $57K. All 3 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +62.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+62.4%
Conversion, latest week
0.8%
Market size, estimated
$57Ka year
Peak month
June3.7× the quietest month
Top search term
blackstone on the go24K searches a year

02 · Price

A sale here is worth $226.09.

Listings sell for $226.09 on average, from $9.99 to $415.86. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $226.09 that is $0 to $23K a year per listing.

Average price
$226.09above the $15 to $100 sweet spot
Price range
$9.99–$415.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$23K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #102 within Grills & Smokers. It carries 1,002 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
55%
Out of stock, average day
19.5%
Average rank
#102in Grills & Smokers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,002per listing
Listings tracked
20

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Blackstone on the Go products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 210%
  • Brand 31%

Demand

Blackstone on the Go search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.7×

Reviews and returns

What reviews say buyers love and hate about Blackstone on the Go

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Grilling”
12%of negative reviews mention “Grilling”
0.4%of orders come back
“this grill came in damaged the lid has a dent in it”
A buyer, on “Grilling”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blackstone on the Go questions

Answered from the same tracked data.