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55

blackstone griddle stone

Worth a look

Shows searches that convert (18.2% search→purchase), but a small market ($34K/yr) keeps it on the watch list.

Market size 9Growth 97Conversion 99Competition 19Returns 96Price range 60Avg price 77Brand share 33Review moat 65Quality gap 38

Conversion

Incredible18.2%

search→purchase rate — share of searches ending in a sale

Growth

Incredible+200.5%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$15.76

avg listing price — sweet spot $15–$100

Review moat

Good906.15

avg incumbent reviews — the moat a new listing must climb

Price range

Good$9.18–$23.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad$34K

$34K/yr · 12K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, blackstone griddle stone is a $34K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

blackstone griddle stone market data

Units sold / yr
2K–2K
avg 100–250/product
Revenue / yr
$24K–$32K
units × avg price
Conversion rate
18.2%
Avg BSR
#59
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.6%
Avg brand age
35 months
Avg seller age
162 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

53

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

12%

  • AWEASROY52%
  • MOWOT13%
  • KTUOPEE8%
  • CCTVRTV7%
  • GRILLART6%
  • HOBITSTARX3%
  • Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — +200.5% search growth over the last 90 days.
700500Holiday '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.4×

Top blackstone griddle stone search terms

  • blackstone pumice stone cleaning4K/yr
  • blackstone griddle stone4K/yr
  • blackstone grill stone3K/yr
All search terms

Top blackstone griddle stone products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$7K30%$10K40%$14K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about blackstone griddle stone

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning25%

“Cleans great”

Quality-Overall16%

“Excellent product”

Advertised Vs Actual Product12%

“As advertised”

Value For Money12%

“Good for the price”

Grilling10%

“Nice grill kit”

Ease Of Use4%

“Easy to use”

Durability3%

“Highly durable”

Efficiency2%

“Works great”

Gifting Purpose2%

“Purchased as a gift they loved it”

Size-Overall2%

“the bricks are the right size as well”

What buyers complain about

Durability11%

“it fell apart”

Ease Of Cleaning9%

“Not pumice; not good for regular cleaning”

Quality-Overall9%

“Cheap product”

Size-Overall8%

“It is small”

Rusts/Corrodes7%

“took the rust right off”

Value For Money7%

“Save your money not worth it”

Functionality-Overall5%

“it wont work”

Grilling4%

“a nasty grey dust covers your grill”

Metal Quality2%

“Everything was fine except for the metal scraper which arrived broken”

Flatness2%

“not great for my flat top”

Top return reasons

Value For Money17%
Size-Overall14%
Grilling12%
Advertised Vs Actual Product9%
Functionality-Overall8%
Defective Material/Parts7%
Quality-Overall5%
Cleaning Modes5%
Ease Of Cleaning2%
Scratch Resistance2%

Common questions

Is blackstone griddle stone profitable to sell on Amazon United States?
The niche generates $34K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +200.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the blackstone griddle stone niche?
11 brands and 53 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in blackstone griddle stone?
Top complaints mined from reviews: Durability, Ease Of Cleaning, Quality-Overall. The return rate is 0.8%.
When does demand for blackstone griddle stone peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.4× the quietest.
What does it cost to enter the blackstone griddle stone niche?
Listings span $9.18–$23.63; the average listing price is $15.76 (sweet spot $15–$100). The average incumbent carries 906 reviews — the moat a new listing must climb.