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blackstone griddle seasoning

Worth a look

Shows a $36.2M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 100Growth 89Conversion 24Competition 42Returns 97Price range 19Avg price 45Brand share 3Review moat 39Quality gap 23

Market size

Incredible$36.2M

$36.2M/yr · 9.1M searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Growth

Great+94.8%

90-day search growth — must beat 0% to launch

Avg price

Okay$206.74

avg listing price — sweet spot $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,584.58

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$7.33–$459.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, blackstone griddle seasoning is a $36.2M/yr Amazon United States market (9.1M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Jun–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

blackstone griddle seasoning market data

Units sold / yr
125K–150K
avg 6,000–8,000/product
Revenue / yr
$25.8M–$31.0M
units × avg price
Conversion rate
1.9%
Avg BSR
#65
Page quality
0%
Prime
84%
Sponsored
74%
Out of stock
0.0%
Avg brand age
38 months
Avg seller age
133 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

78

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • BLACKSTONE80%
  • Royal Gourmet10%
  • EWFEN5%
  • GriddleMATe2%
  • MINERALUNIVERSE1%
  • MAIBAOTA1%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +94.8% search growth over the last 90 days.
500K300KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 18.3×

Top blackstone griddle seasoning search terms

  • blackstone griddle3.0M/yr
  • blackstone2.1M/yr
  • blackstone grill1.6M/yr
  • flat top grill568K/yr
  • black stone grille247K/yr
  • blackstone seasoning179K/yr
  • outdoor griddle168K/yr
  • black stone213K/yr
  • blackstone griddle seasoning160K/yr
  • propane griddle137K/yr
All search terms

Top blackstone griddle seasoning products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3.6M20%$7.2M30%$10.9M40%$14.5M101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about blackstone griddle seasoning

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“solid quality”

Grilling17%

“Perfect camp grill”

Value For Money13%

“Good buy for the money”

Assembly/Installation6%

“Assembly very easy”

Advertised Vs Actual Product6%

“Came as Advertised”

Ease Of Cleaning4%

“Easy to clean”

Ease Of Use4%

“Easy to use”

Gifting Purpose4%

“Great father's day gift”

Size-Overall3%

“Perfect size”

Add-Ons/Attachments1%

“Great accessory”

What buyers complain about

Rusts/Corrodes12%

“some are rusting”

Quality-Overall11%

“Terrible quality control”

Assembly/Installation9%

“Assembly wasnt the easiest”

Size-Overall8%

“Container size was small”

Instructions/User Manual/Troubleshooting6%

“The instructions are not very detailed”

Grilling6%

“I am one of the worst grillers of all time”

Heating4%

“Does not get hot enough”

Value For Money3%

“Not worth the price”

Weight Heavy2%

“Its very heavy”

Defective Material/Parts2%

“broken piece”

Top return reasons

Value For Money21%
Leak-Proof13%
Quality-Overall10%
Grilling9%
Defective Material/Parts8%
Size-Overall8%
Product Condition7%
Advertised Vs Actual Product6%
Rusts/Corrodes3%
Functionality-Overall2%

Common questions

Is blackstone griddle seasoning profitable to sell on Amazon United States?
The niche generates $36.2M/yr across 19 tracked products. 90-day search growth is +94.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the blackstone griddle seasoning niche?
6 brands and 78 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in blackstone griddle seasoning?
Top complaints mined from reviews: Rusts/Corrodes, Quality-Overall, Assembly/Installation. The return rate is 0.7%.
When does demand for blackstone griddle seasoning peak?
Demand peaks in May–Jun–Dec; the busiest month runs 18.3× the quietest.
What does it cost to enter the blackstone griddle seasoning niche?
Listings span $7.33–$459.24; the average listing price is $206.74 (sweet spot $15–$100). The average incumbent carries 2,585 reviews — the moat a new listing must climb.