blackstone griddle
Worth a lookShows a $15.1M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$15.1M$15.1M/yr · 8.8M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+95.2%90-day search growth — must beat 0% to launch
Avg price
Okay$217.53avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,708.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$7.33–$459.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blackstone griddle is a $15.1M/yr Amazon United States market (8.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
blackstone griddle market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- $13.1M–$17.4M
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 72%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
77
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- BLACKSTONE80%
- Royal Gourmet11%
- EWFEN5%
- MINERALUNIVERSE2%
- MAIBAOTA1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +95.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.9×
Top blackstone griddle search terms
- blackstone griddle3.0M/yr
- blackstone2.1M/yr
- blackstone grill1.6M/yr
- flat top grill568K/yr
- black stone grille247K/yr
- outdoor griddle168K/yr
- black stone213K/yr
- propane griddle137K/yr
- griddle grill134K/yr
- gas griddle123K/yr
Top blackstone griddle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blackstone 1883 Original 28 Omnivore Griddle with Hood Black
BLACKSTONE$393.704.7★1,989 rev
Blackstone 1813 Original 22 Tabletop Griddle with Hood
BLACKSTONE$212.274.7★2,795 rev
Blackstone 1517 Original 28 Omnivore Griddle Black
BLACKSTONE$247.254.7★12,139 rev
Royal Gourmet PD4001 4 Burner Propane Gas Griddle with Removable Standing Cart Convertible to Tabletop Design Flat Top Grill with Hood for Camping Tailgating Backyard Black
Royal Gourmet$232.954.0★224 rev
Blackstone 2450AZ 28 Omnivore Griddle with Hood Bundle
BLACKSTONE$313.504.6★128 rev
Newest
by launch dateRoyal Gourmet PD4001 4 Burner Propane Gas Griddle with Removable Standing Cart Convertible to Tabletop Design Flat Top Grill with Hood for Camping Tailgating Backyard Black
Royal Gourmet$232.95224 rev
Blackstone 28 Inch Original Omnivore Griddle 2206 Blackstone 2 Burner Griddle Outdoor Flat Top Grill Propane Portable Gas Grill
BLACKSTONE$274.59135 rev
Royal Gourmet PD3001 3-Burner Propane Gas Griddle with Collapsible Stand 23-Inch Portable Griddle with Side Table & 314 Sq. In. Cooking Area for Camping Tailgating Backyard & Patio Black
Royal Gourmet$194.02287 rev
Blackstone 2450AZ 28 Omnivore Griddle with Hood Bundle
BLACKSTONE$313.50128 rev
Blackstone 2350 OTG 22 Omnivore Griddle with Hood Black
BLACKSTONE$302.71916 rev
Trending
90-day click momentum
MINERALUNIVERSE 1/2 LB Black Onyx Stones - Bulk Black Onyx Crystal - Raw Natural Stones & Crystals - Fountain Rocks for Cabbing Polishing Wire Wrapping Reiki Chakra Crystal Healing
MINERALUNIVERSE$11.004.6★
MAIBAOTA Natural Black Obsidian Crystal Quartz Rocks Chips Vase Filler Rocks for Succulent Plant Small Fish Tank Aquarium Gravel Decorative Pebbles Stones(200 gram)
MAIBAOTA$7.334.3★
Blackstone 2287 Original 28 Omnivore Griddle with X-Braced Hood Powder Coated Steel Black
BLACKSTONE$346.614.8★
Blackstone 1971 Original 17 Omnivore Tabletop Griddle Black
BLACKSTONE$116.894.7★
Royal Gourmet PD3001 3-Burner Propane Gas Griddle with Collapsible Stand 23-Inch Portable Griddle with Side Table & 314 Sq. In. Cooking Area for Camping Tailgating Backyard & Patio Black
Royal Gourmet$194.024.3★
What buyers say about blackstone griddle
What buyers praise and complain about, mined from review topics.What buyers love
“solid quality”
“Perfect camp grill”
“Good buy for the money”
“Assembly very easy”
“Easy to use”
“Easy to clean”
“Came as Advertised”
“Great father's day gift”
“Perfect size”
“Great accessory”
What buyers complain about
“some are rusting”
“Terrible quality control”
“Assembly wasnt the easiest”
“The instructions are not very detailed”
“I am one of the worst grillers of all time”
“Well, theres a reason they dont fit”
“Does not get hot enough”
“Not worth the price”
“Its very heavy”
“broken piece”
Top return reasons
Common questions
- Is blackstone griddle profitable to sell on Amazon United States?
- The niche generates $15.1M/yr across 18 tracked products. 90-day search growth is +95.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the blackstone griddle niche?
- 5 brands and 77 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in blackstone griddle?
- Top complaints mined from reviews: Rusts/Corrodes, Quality-Overall, Assembly/Installation. The return rate is 0.7%.
- When does demand for blackstone griddle peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.9× the quietest.
- What does it cost to enter the blackstone griddle niche?
- Listings span $7.33–$459.24; the average listing price is $217.53 (sweet spot $15–$100). The average incumbent carries 2,709 reviews — the moat a new listing must climb.