blackstone electric griddle
Launch itA $2.0M/yr market growing +119.4% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible$2.0M$2.0M/yr · 1.0M searches
Growth
Incredible+119.4%90-day search growth — must beat 0% to launch
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,578.65avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$207.26avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$28.76–$393.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blackstone electric griddle is a $2.0M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
blackstone electric griddle market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $1.7M–$2.1M
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 65%
- Out of stock
- 7.3%
- Avg brand age
- 37 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
78
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
0%
- BLACKSTONE88%
- Royal Gourmet7%
- Ninja3%
- Chefman1%
- EWFEN1%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +119.4% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 3.1×
Top blackstone electric griddle search terms
- blackstone camping griddle97K/yr
- blackstone 22 inch tabletop griddle36K/yr
- blackstone electric griddle114K/yr
- portable blackstone griddle49K/yr
- electric blackstone griddle84K/yr
- blackstone adventure ready griddle34K/yr
- blackstone 22 inch griddle79K/yr
- small blackstone grill54K/yr
- blackstone tabletop griddle58K/yr
- blackstone portable grill49K/yr
Top blackstone electric griddle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blackstone 1813 Original 22 Tabletop Griddle with Hood
BLACKSTONE$212.274.7★2,795 rev
22 Inch Electric Griddle Nonstick with Lid 8001 E-Series Tabletop Large Griddle By Blackstone with Blackstone Griddle Accessories For Indoor and Outdoor Use
BLACKSTONE$322.674.3★227 rev
Blackstone 2364 12 x 14 Camping Griddle with Side Burner
BLACKSTONE$182.244.3★58 rev
Blackstone OTG 22 Inch Tabletop Griddle Plate with Built-In Hood Black - Portable Outdoor Grill Appliances for Camping Tailgate Grilling and On-the-Go Kitchen Cooking
BLACKSTONE$215.674.8★234 rev
Blackstone 2363 20 x 14 Camping Griddle
BLACKSTONE$192.434.2★56 rev
Newest
by launch date
Blackstone 2306 Adventure Ready 22 Griddle with Orange Front Panel
BLACKSTONE$162.0217 rev
Blackstone 2364 12 x 14 Camping Griddle with Side Burner
BLACKSTONE$182.2458 rev
Blackstone 2363 20 x 14 Camping Griddle
BLACKSTONE$192.4356 rev
Blackstone 22 Omnivore Tabletop Outdoor Griddle Travel Bundle - Dual Stainless Steel H-Burners 24 000 BTUs - Includes Propane Adapter and Soft Cover
BLACKSTONE$188.19176 rev
Blackstone 22 Inch Griddle 2350 Portable Blackstone Omnivore Grill with Flexfold Legs with 22 Inch Blackstone Griddle Cover 5608 for On The Go Flexfold Griddle
BLACKSTONE$391.0226 rev
Trending
90-day click momentum
Professional 22 Electric Griddle 22 inch Home Tabletop Griddle by Blackstone 8001C
BLACKSTONE$235.264.5★
Blackstone 2205 Original 22 Omnivore Tabletop Griddle with Hood Powder Coated Steel Black
BLACKSTONE$211.154.7★
Royal Gourmet PD1301R 3 Burner Tabletop Propane Gas Griddle with Cover 24 Inch Portable Griddle with 25 500 BTUs Output for Outdoor Cooking While Camping or Tailgating Red
Royal Gourmet$102.464.5★
Royal Gourmet PD3001 3-Burner Propane Gas Griddle with Collapsible Stand 23-Inch Portable Griddle with Side Table & 314 Sq. In. Cooking Area for Camping Tailgating Backyard & Patio Black
Royal Gourmet$194.024.3★
22 Inch Electric Griddle Nonstick with Lid 8001 E-Series Tabletop Large Griddle By Blackstone with Blackstone Griddle Accessories For Indoor and Outdoor Use
BLACKSTONE$322.674.3★
What buyers say about blackstone electric griddle
What buyers praise and complain about, mined from review topics.What buyers love
“solid quality”
“Cleans up easily”
“Good buy for the money”
“Great portable grill”
“Great size”
“Easy to load up”
“Great gift”
“Works as advertised”
“Even heating”
“Assembly was pretty straightforward”
What buyers complain about
“Not good quality”
“Uneven heat”
“It's too big”
“this grill came in damaged the lid has a dent in it”
“Broke immediately”
“They rust”
“Way over priced for what you get”
“Sticky”
“Feels a little flimsy”
“Not cleanable”
Top return reasons
Common questions
- Is blackstone electric griddle profitable to sell on Amazon United States?
- The niche generates $2.0M/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +119.4%. Flapen's verdict: Launch it (56/100).
- How competitive is the blackstone electric griddle niche?
- 5 brands and 78 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in blackstone electric griddle?
- Top complaints mined from reviews: Quality-Overall, Heating, Size-Overall. The return rate is 1.4%.
- When does demand for blackstone electric griddle peak?
- Demand peaks in Jun–Jul; the busiest month runs 3.1× the quietest.
- What does it cost to enter the blackstone electric griddle niche?
- Listings span $28.76–$393.70; the average listing price is $207.26 (sweet spot $15–$100). The average incumbent carries 1,579 reviews — the moat a new listing must climb.