Is black tent profitable to sell on Amazon United States?

The niche generates $238K/yr across 61 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is +71.9%. Flapen's verdict: Worth a look (59/100).

How competitive is the black tent niche?

39 brands and 62 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in black tent?

Top complaints mined from reviews: Durability, Quality-Overall, Ease Of Use. The return rate is 6.5% — above our launch gate.

When does demand for black tent peak?

Demand peaks in May–Jun–Aug–Sep; the busiest month runs 2.9× the quietest.

What does it cost to enter the black tent niche?

Listings span $29.72–$306.75; the average listing price is $120.52 (sweet spot $15–$100). The average incumbent carries 1,316 reviews — the moat a new listing must climb.

black tent

Worth a look

Shows no brand lock-in (top 5 brands take 52% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Great+71.9%

90-day search growth — must beat 0% to launch

Avg price

Good$120.52

avg listing price — sweet spot $15–$100

Review moat

Good1,315.64

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$238K

$238K/yr · 94K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Price range

Okay$29.72–$306.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad6.5%

return rate — above 5% kills the launch gate

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, black tent is a $238K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May–Jun–Aug–Sep. Verdict: Worth a look — 59/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

black tent market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $181K–$241K; units × avg price
Conversion rate: 2.1%
Avg BSR: #193
Page quality: 0%
Prime: 69%
Sponsored: 82%
Out of stock: 20.1%
Avg brand age: 29 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

39 rising

Sellers

Top-5 brand share

52%

Top 20: 87%

Top-5 click share

34%

Top 20: 72%

Open market

42%

CROWN SHADES24%
Best Choice Products8%
Vidalido7%
Driftalia7%
GarveeLife6%
Vinabilia6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +71.9% search growth over the last 90 days.

Peak months: May, Jun, Aug, Sep · busiest ÷ quietest = 2.9×

Open Trend

Top black tent search terms

black tent40K/yr +54.4%0.9% conv.
black canopy tent13K/yr +101.2%1.6% conv.
black pop up tent13K/yr +78.2%1.9% conv.
black tent 10x106K/yr +126.9%3.2% conv.
black 10x10 pop up canopy6K/yr +85.4%3.0% conv.
black pop up canopy5K/yr +125.5%1.5% conv.
10x10 pop up canopy black4K/yr +96.9%3.6% conv.
black tent canopy5K/yr -30.4%1.9% conv.

All search terms

Top black tent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CROWN SHADES 10x10 Pop Up Canopy with 1 Side Wall - Beach Tent with One Push Setup - Outdoor Sun Shade for Events Parties Camping - Gazebo with STO-N-Go Cover Bag (Black)

CROWN SHADES$146.944.6★4,074 rev

Driftalia 10x10 Pop Up Canopy Tent Instant Setup Portable Canopy with Carry Bag 4 Sandbags and 8 Stakes for Outdoor Events Parties & Camping - Black

Driftalia$78.204.3★196 rev

GarveeLife 10x10 Pop Up Canopy with One Button Push Setup - Heavy Duty Outdoor Canopy Tent with Portable Roller Bag - 3 Adjustable Height 4 Weight Bags 8 Stakes & 4 Guy Ropes Included Black

GarveeLife$71.184.2★190 rev

CROWN SHADES 10x10 Pop Up Canopy - Beach Tent with CenterLok One Push Setup - Easy Outdoor Sun Shade for Events Parties Camping - Gazebo with STO-N-Go Cover Bag Silver Coated Top Black

CROWN SHADES$136.894.6★11,138 rev

Vinabilia 10x10 Pop Up Canopy Portable Instant Canopy Tent with Carry Bag 4 Sandbags and 8 Stakes for Outdoor Events Parties & Camping - Black

Vinabilia$70.804.3★112 rev

Newest

by launch date

WEIZE 10x10 Pop Up Canopy Tent 1-Button Push Setup Canopy Tent Adjustable Height Instant Portable Shelter Portable Roller Bag Easy Outdoor Sun Shade for Events 4 Weight Bags Black

WEIZE$92.95115 rev

2mo ago

10x10 Pop Up Canopy Tent One Push Setup Instant Portable for Outdoor Events Parties & Camping with 8 Stakes 4 Ropes and Carry Bag Black

SANWAY$69.9811 rev

4mo ago

10X10 Pop Up Canopy Tent with 4 Sidewalls Heavy Duty Commercial Instant Shelter One-Person Quick Setup Outdoor Party Tent Water-Resistant & Portable for Outdoor Events Camping Black

BouPower$98.2130 rev

4mo ago

Vinabilia 10x10 Pop Up Canopy Portable Instant Canopy Tent with Carry Bag 4 Sandbags and 8 Stakes for Outdoor Events Parties & Camping - Black

Vinabilia$70.80112 rev

5mo ago

Vinabilia 10x10 Pop Up Canopy with Sidewalls Instant Portable Canopy Tent with Carry Bag for Commercial Events Camping Parties - Black

Vinabilia$107.78195 rev

7mo ago

What buyers say about black tent

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation19%

“Easy to put up”

Quality-Overall12%

“The overall build quality feels good for the price range, especially for casual events, camping, or beach setups”

Value For Money9%

“Good price”

Size-Overall6%

“Nice size”

Ease Of Use6%

“Very easy to use”

Strength5%

“Sturdy and Easy-to-Set-Up Canopy”

Durability4%

“It seems durable”

Weight Light3%

“Light weight and easy to set up”

Advertised Vs Actual Product3%

“Great product exactly as advertised”

Storage Capacity2%

“I still had plenty of room in there”

What buyers complain about

Durability16%

“Broke after one use”

Quality-Overall15%

“was not well made”

Ease Of Use7%

“Not easy to use”

Assembly/Installation7%

“Making it impossible to put together”

Water Resistance5%

“water dripped on us”

Size-Overall5%

“A bit small”

Strength4%

“flimsy”

Value For Money3%

“Not worth the price”

Leak-Proof2%

“Leaks”

Weight Heavy2%

“Definitely Heavy to Carry Around”

Top return reasons

Size-Overall30%

Value For Money8%

Defective Material/Parts7%

Assembly/Installation6%

Advertised Vs Actual Product6%

Functionality-Overall5%

Material Quality5%

Product Condition3%

Ease Of Use3%

Strength3%

Common questions

Is black tent profitable to sell on Amazon United States?: The niche generates $238K/yr across 61 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is +71.9%. Flapen's verdict: Worth a look (59/100).
How competitive is the black tent niche?: 39 brands and 62 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in black tent?: Top complaints mined from reviews: Durability, Quality-Overall, Ease Of Use. The return rate is 6.5% — above our launch gate.
When does demand for black tent peak?: Demand peaks in May–Jun–Aug–Sep; the busiest month runs 2.9× the quietest.
What does it cost to enter the black tent niche?: Listings span $29.72–$306.75; the average listing price is $120.52 (sweet spot $15–$100). The average incumbent carries 1,316 reviews — the moat a new listing must climb.