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Black Rock

Maybe

Products sell for $26.71 on average, inside the sweet spot. But shoppers spend an estimated $181K a year here, so Black Rock is a Maybe.

Flapen Score
61
61 / 100
Top 28% of 8,839 Patio, Lawn & Garden niches · +5 vs the category median of 56
Market size
$181K/yr171K searches / yr
90-day growth
+57.7%search demand this quarter
Competition
42%top-5 click share · 18 brands · 26 sellers

Flapen Score

Black Rock against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Black Rock is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Rock market on Amazon at a glance

Shoppers on Amazon United States searched for Black Rock 171K times last year and spent an estimated $181K. The top 5 brands take 66% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +57.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+57.7%
Conversion, latest week
4.0%
Market size, estimated
$181Ka year
Peak month
May2.3× the quietest month
Top search term
black rocks32K searches a year

02 · Price

A sale here is worth $26.71.

Listings sell for $26.71 on average, from $6.68 to $86.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $26.71 that is $7K to $13K a year per listing.

Average price
$26.71inside the $15 to $100 sweet spot
Price range
$6.68–$86.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #46 within Hardscaping Materials. It carries 1,709 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#46in Hardscaping Materials
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,709per listing
Listings tracked
33

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Black Rock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

26

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

42%

Top 20: 89%

Open market

29%

  • Brand 123%
  • Brand 216%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 65%

Demand

Black Rock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.3×

Search terms

Top Black Rock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black rocks32K/yr
  • black rocks for landscaping16K/yr
  • black river rocks18K/yr
  • black stones18K/yr
  • black landscape rock9K/yr
  • black rock14K/yr
  • black pebbles13K/yr
  • black rocks for planters11K/yr
  • black river rocks for landscaping7K/yr
  • black river rock5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Rock

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
2.3%of orders come back
“The bag is very small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Rock questions

Answered from the same tracked data.