black pond dye
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Growth
Incredible+123.2%90-day search growth — must beat 0% to launch
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$53.48avg listing price — sweet spot $15–$100
Review moat
Great177.85avg incumbent reviews — the moat a new listing must climb
Price range
Okay$15.50–$225.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$118K$118K/yr · 16K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black pond dye is a $118K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 62/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
black pond dye market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $160K–$214K
- units × avg price
- Conversion rate
- 13.6%
- Avg BSR
- #158
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 0.5%
- Avg brand age
- 109 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
31
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
2%
- Airmax47%
- Not Rocket Sciences19%
- Crystal Blue14%
- Pond Worx8%
- Pond Champs5%
- Healthy Ponds4%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +123.2% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.2×
Top black pond dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Airmax Black DyeMond Pond Dye 4X Concentrate for Outdoor Ponds & Lakes Natural Pond Color& Beauty Enhancer Swimming Safe Water Colorant Easy Liquid Application 1 Quart
Airmax$29.614.1★480 rev
32oz Reflective Black Pond Dye 4X Concentrate Pond Dye Black Natural Looking and Long Lasting Liquid Lake Colorant Protects Against Sunlight - Ideal for Fish Birds and Wildlife
Not Rocket Sciences$22.903.8★149 rev
Black Out Lake and Pond Dye - One Gallon of Professional Lake & Pond Dye Treats Up to 1 Acre Deep Black Color - Safe for Fish Wildlife Pets & Children
Crystal Blue$38.913.9★151 rev
Pond Worx Black Lake and Pond Dye - 4X Concentrated Liquid Pond Colorant Shades and Protects Your Pond Treats up to 1 Acre 1 Quart
Pond Worx$29.714.1★321 rev
Airmax Black DyeMond Pond Dye Packets 2 Soluble Packets
Airmax$42.543.7★115 rev
Newest
by launch date32oz Reflective Black Pond Dye 4X Concentrate Pond Dye Black Natural Looking and Long Lasting Liquid Lake Colorant Protects Against Sunlight - Ideal for Fish Birds and Wildlife
Not Rocket Sciences$22.90149 rev
1 Gallon Reflective Black Pond Dye 4X Concentrate Pond Dye Black Natural Looking and Long Lasting Liquid Lake Colorant Protects Against Sunlight - Ideal for Fish Birds and Wildlife
Not Rocket Sciences$60.00149 rev
Night Blue Lake and Pond Dye - One Gallon of Professional Lake & Pond Dye - Treats Up to 1 Acre - Combination of Pond Champs Blue & Black Dye - Safe for Fish Wildlife Pets & Children
Pond Champs$34.35103 rev
Healthy Ponds Pond Water Dye Black 2.6 oz Jar Treats 250 000 Gallons
Healthy Ponds$15.50203 rev
Pond Champs Black Lake & Pond Dye One Gallon of Deep Black Pond Colorant Treats 1 Acre - Safe for Fish Wildlife Pets & Children
Pond Champs$36.30313 rev
Trending
90-day click momentum1 Gallon Reflective Black Pond Dye 4X Concentrate Pond Dye Black Natural Looking and Long Lasting Liquid Lake Colorant Protects Against Sunlight - Ideal for Fish Birds and Wildlife
Not Rocket Sciences$60.003.8★
Night Blue Lake and Pond Dye - One Gallon of Professional Lake & Pond Dye - Treats Up to 1 Acre - Combination of Pond Champs Blue & Black Dye - Safe for Fish Wildlife Pets & Children
Pond Champs$34.354.6★
Aquashadow Black Pond Dye 1 Gallon UV-Blocking Colorant for Natural Mirror-Like Easy-to-Use Liquid Treatment for Lakes Ponds etc. Fish Safe Hides Submerged Equipment
APPLIED BIOCHEMISTS$64.684.5★
Airmax Black DyeMond Pond Dye 4X Concentrate for Outdoor Ponds & Lakes Natural Pond Color& Beauty Enhancer Swimming Safe Water Colorant Easy Liquid Application 1 Quart
Airmax$29.614.1★
Pond Worx Black Lake and Pond Dye - 4X Concentrated Liquid Pond Colorant Shades and Protects Your Pond Treats up to 1 Acre 1 Quart
Pond Worx$29.714.1★
What buyers say about black pond dye
What buyers praise and complain about, mined from review topics.What buyers love
“Black, a very natural color”
“Easy to use”
“Great product”
“Worked as promised”
“I buy this brand every year”
“works great, helps keep the algae from growing”
“The reflection of my green grass dam is amazing”
“thought I would try this one since it was cheaper”
“Very potent”
“the convenience is wonderful”
What buyers complain about
“three really darkens it”
“Did not work”
“and after a couple of hours it had completely disappeared”
“the cost more”
“Junk”
“You have to use more than directions say for it to actually work”
“Ignore their sales pitch”
“No way to avoid a mess”
Top return reasons
Common questions
- Is black pond dye profitable to sell on Amazon United States?
- The niche generates $118K/yr across 13 tracked products. 90-day search growth is +123.2%. Flapen's verdict: Worth a look (62/100).
- How competitive is the black pond dye niche?
- 7 brands and 31 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in black pond dye?
- Top complaints mined from reviews: Color, Functionality-Overall, Durability. The return rate is 0.4%.
- When does demand for black pond dye peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.2× the quietest.
- What does it cost to enter the black pond dye niche?
- Listings span $15.50–$225.98; the average listing price is $53.48 (sweet spot $15–$100). The average incumbent carries 178 reviews — the moat a new listing must climb.