Is black patio umbrella profitable to sell on Amazon United States?

The niche generates $62K/yr across 35 tracked products. 15 of 17 products launched in the last 360 days are still selling. 90-day search growth is +103.8%. Flapen's verdict: Worth a look (59/100).

How competitive is the black patio umbrella niche?

16 brands and 21 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in black patio umbrella?

Top complaints mined from reviews: Durability, Quality-Overall, Color. The return rate is 1.1%.

When does demand for black patio umbrella peak?

Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 10.6× the quietest.

What does it cost to enter the black patio umbrella niche?

Listings span $24.80–$158.35; the average listing price is $69.02 (sweet spot $15–$100). The average incumbent carries 5,243 reviews — the moat a new listing must climb.

black patio umbrella

Worth a look

Shows demand growing +103.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Great+103.8%

90-day search growth — must beat 0% to launch

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$69.02

avg listing price — sweet spot $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Price range

Good$24.80–$158.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,242.74

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$62K

$62K/yr · 13K searches

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, black patio umbrella is a $62K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

black patio umbrella market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $35K–$52K; units × avg price
Conversion rate: 7.0%
Avg BSR: #175
Page quality: 0%
Prime: 80%
Sponsored: 100%
Out of stock: 16.8%
Avg brand age: 32 months
Avg seller age: 235 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

52%

Top 20: 85%

Open market

14%

Best Choice Products40%
AreShark19%
JEAREY15%
Blissun7%
Sunnyglade3%
Tobeos3%
Open — no brand owns it (10 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +103.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 10.6×

Open Trend

Top black patio umbrella search terms

patio umbrella black5K/yr +116.6%4.0% conv.
black outdoor umbrellas for patio4K/yr +86.6%4.5% conv.
black umbrella patio3K/yr +111.9%3.6% conv.

All search terms

Top black patio umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Best Choice Products 7.5ft Heavy-Duty Round Outdoor Market Table Patio Umbrella w/Steel Pole Push Button Tilt Easy Crank Lift - Black

Best Choice Products$39.454.6★9,966 rev

Best Choice Products 10ft Outdoor Patio Umbrella Outdoor Table Umbrella Yard Umbrella Market Umbrella with 6 Sturdy Ribs Push Button Tilt and Crank - Black

Best Choice Products$46.414.4★10,513 rev

AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Black)

AreShark$51.224.3★1,452 rev

Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Black

Best Choice Products$63.634.8★208 rev

Blissun 9 Outdoor Patio Umbrella Outdoor Table Umbrella Yard Umbrella Market Umbrella with 8 Sturdy Ribs Push Button Tilt and Crank (Black)

Blissun$56.664.5★38,642 rev

Newest

by launch date

Greesum 9FT Patio Umbrella Outdoor Patio Umbrella with Push Button Tilt Crank and 8 Sturdy Ribs Table Umbrellafor with UV Resistant for Garden Lawn Backyard & Pool Without Base Black

Greesum$33.043 rev

2mo ago

Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Black

Best Choice Products$63.63208 rev

4mo ago

Wisteria Lane Outdoor Patio Umbrella Market Umbrella Large Outdoor Umbrella Metal Pole Umbrella with Push Button Tilt and Crank Polyester Canopy Black

Wisteria Lane$34.0092 rev

5mo ago

PatioKingdom 9FT Patio Outdoor Umbrella-UPF 50+ Sun Shade with Wind Vent Push-Button Tilt & Smooth Crank Lift Rust-Resistant Fiberglass Frame for Garden Backyard Yard (Black)

Patio Kingdom$57.16506 rev

7mo ago

AreShark 9FT Patio Umbrella with Solar Lights 32 Lighted Pool Umbrella w/Tilt and Crank Outdoor Market Solar Umbrellas for Garden Deck Backyard Pool and Beach Black

AreShark$67.69529 rev

7mo ago

What buyers say about black patio umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“The quality of this umbrella is top notch”

Value For Money19%

“Great value”

Size-Overall8%

“Perfect size”

Color6%

“love the color”

Advertised Vs Actual Product6%

“It works as advertised”

Strength4%

“Sturdy umbrella”

Design-Overall4%

“Easy to use and well constructed”

Material Quality4%

“Thick material and sturdy”

Assembly/Installation4%

“No assembly required”

Ease Of Use3%

“Easy to use”

What buyers complain about

Durability15%

“Broke”

Quality-Overall11%

“Cheap Quality”

Color8%

“Wrong color”

Size-Overall7%

“It's super huge”

Material Quality7%

“Cheap material”

Brightness/Shine/Glow5%

“lights are more mood setting not bright”

Strength4%

“are kind of on the flimsy side”

Functionality-Overall4%

“The lights dont work at all”

Defective Material/Parts3%

“On 6/1/26 I order this umbrella to replace a defective one”

Thickness3%

“the material could be thicker”

Top return reasons

Color27%

Size-Overall27%

Defective Material/Parts9%

Advertised Vs Actual Product5%

Material Quality5%

Quality-Overall4%

Mechanism Issues3%

Functionality-Overall3%

Value For Money2%

Thin2%

Common questions

Is black patio umbrella profitable to sell on Amazon United States?: The niche generates $62K/yr across 35 tracked products. 15 of 17 products launched in the last 360 days are still selling. 90-day search growth is +103.8%. Flapen's verdict: Worth a look (59/100).
How competitive is the black patio umbrella niche?: 16 brands and 21 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in black patio umbrella?: Top complaints mined from reviews: Durability, Quality-Overall, Color. The return rate is 1.1%.
When does demand for black patio umbrella peak?: Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 10.6× the quietest.
What does it cost to enter the black patio umbrella niche?: Listings span $24.80–$158.35; the average listing price is $69.02 (sweet spot $15–$100). The average incumbent carries 5,243 reviews — the moat a new listing must climb.