black outdoor pillows
Worth a lookShows a sweet-spot price point ($20.60 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$20.60avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$8.71–$107.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+80.8%90-day search growth — must beat 0% to launch
Competition
Great33%top-5 click share — an open shelf
Review moat
Okay1,506.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Bad$77K$77K/yr · 128K searches
According to Flapen's Amazon United States niche tracking, black outdoor pillows is a $77K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
black outdoor pillows market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $82K–$103K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #463
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 94%
- Out of stock
- 0.9%
- Avg brand age
- 34 months
- Avg seller age
- 208 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
54
Top-5 brand share
47%
Top 20: 84%
Top-5 click share
33%
Top 20: 66%
Open market
49%
- MIULEE22%
- NiNi ALL9%
- WHATWEARS6%
- RABUSOFA5%
- NordECO HOME4%
- JOJOGOGO4%
Demand
Weekly Amazon search volume, last 16 weeks — +80.8% search growth over the last 90 days.Top black outdoor pillows search terms
- black outdoor pillows42K/yr
- black outdoor pillow covers14K/yr
- black and tan outdoor pillows10K/yr
- black and white striped outdoor pillows9K/yr
- outdoor pillows black8K/yr
- black and beige outdoor pillows7K/yr
- black and cream outdoor pillows6K/yr
- black outdoor pillow6K/yr
- outdoor black and white pillows5K/yr
- black and white patio pillows4K/yr
Top black outdoor pillows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MIULEE Pack of 2 Decorative Outdoor Waterproof Pillow Covers Square Garden Cushion Sham Throw Pillowcase Shell for Spring Patio Tent Couch 18x18 Inch Black
MIULEE$11.094.5★16,007 rev
NiNi ALL Black Outdoor Pillows Set of 2 Decorative Farmhouse Waterproof Throw Pillow Covers 18x18 Solid Cushion Cases for Garden Patio Tent Furniture Sofa Bed Home Decor
NiNi ALL$9.944.3★1,137 rev
WHATWEARS Outdoor Throw Pillows with Inserts Waterproof Pillows for Outdoor Seating Square Decorative Garden Cushion for Patio Furniture Bed Couch Sofa(Black 18 x 18 (Pack of 2))
WHATWEARS$29.084.3★60 rev
MIULEE Pack of 2 Outdoor Waterproof Decorative Farmhouse Throw Pillow Covers - Square Solid Color Couch Pillow Covers for Patio Tent Bed Sofa Living Room 18x18 Inch Black
MIULEE$13.554.4★1,423 rev
NordECO HOME Set of 2 Farmhouse Throw Pillow Covers - Burlap Linen Trimmed Tailored Edges Decorative Cushion Covers for Bed Home Decoration 18 x 18 Black
NordECO HOME$18.174.5★2,107 rev
Newest
by launch date
decorUhome Waterproof Linen Outdoor Throw Pillow Covers 18x18 Inch Set of 2 Decorative Farmhouse Solid Pillow Cases with Flange Edges for Summer Couch Sofa Garden Patio Balcony Tent Porch Black
decorUhome$19.6194 rev
Novabright 2 Pack Outdoor Waterproof Pillow Covers Decorative Farmhouse Garden Pillowcase Scalloped Throw Cushion Cases for Patio Porch Tent Sofa Living Room Decor (Black 18 x 18 Inch)
Novabright$24.4333 rev
Colingmill 4 Pack Black Outdoor Throw Pillows with Inserts 18x18 Inch Decorative Waterproof Throw Cushion for Sofa Couch Home Patio
Colingmill$32.7882 rev
DAFENA Black Boho Pillow Covers 18x18 Inch 2 Pcs Beige Brown Tropical Leaf Mid Century Summer Outdoor Decor Throw Pillows Modern Geometry Farmhouse Decoration Pillowcase Linen Cushion Cover for Couch
DAFENA$14.99253 rev
Allorry Outdoor Pillow Covers 18x18 Set of 2 Black Striped Decoration Throw Pillow Covers for Spring Summer Outdoor Waterproof Garden Patio Furniture Sofa Bed Home Decor JB007-A18
Allorry$15.11232 rev
Trending
90-day click momentumNovabright 2 Pack Outdoor Waterproof Pillow Covers Decorative Farmhouse Garden Pillowcase Scalloped Throw Cushion Cases for Patio Porch Tent Sofa Living Room Decor (Black 18 x 18 Inch)
Novabright$24.434.5★
decorUhome Waterproof Linen Outdoor Throw Pillow Covers 18x18 Inch Set of 2 Decorative Farmhouse Solid Pillow Cases with Flange Edges for Summer Couch Sofa Garden Patio Balcony Tent Porch Black
decorUhome$19.614.7★
MIULEE Pack of 2 Decorative Outdoor Solid Waterproof Throw Pillow Covers Faux Linen Garden Farmhouse Cushion Cases for Halloween Tent Balcony Couch Sofa 18x18 Inch Black
MIULEE$13.884.4★
LVTXIII Outdoor/Indoor Throw Pillows Decorative Throw Pillows with Inserts 18x18 Square Pillows for Bed Couch Sofa and Patio Furniture (Set of 2 Cabana Black)
LVTXIII$39.244.8★
MIULEE Floral Decorative Pillow Covers Set of 2 Block Print Throw Pillowcases Outdoor Boho Farmhouse Vintage Accent Cushion Covers for Couch paito Garden Sofa Bed 18x18 Inch Coffe-Brown
MIULEE$19.464.4★
What buyers say about black outdoor pillows
What buyers praise and complain about, mined from review topics.What buyers love
“feel much higher quality than I expected”
“Good cushion and price with less than perfect zippers, I do recommend”
“Worth the purchase”
“As described”
“Vibrant colors”
“Durable strong material, made well”
“Nice sturdy fabric”
“Theyre waterproof”
“Fit perfectly”
“The designs were cute”
What buyers complain about
“Not as dark as in photo its more gray”
“Faded fast”
“Poor quality”
“Mine came with a stain on it”
“Not worth the price”
“sheer”
“the pillow that went with it wasn't very firm”
“Not an outdoor cover”
“I didn't expect them to last forever”
“The website pictures dont do them justice”
Top return reasons
Common questions
- Is black outdoor pillows profitable to sell on Amazon United States?
- The niche generates $77K/yr across 62 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +80.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the black outdoor pillows niche?
- 41 brands and 54 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in black outdoor pillows?
- Top complaints mined from reviews: Color, Color Fading/Discoloration, Quality-Overall. The return rate is 4.3%.
- What does it cost to enter the black outdoor pillows niche?
- Listings span $8.71–$107.63; the average listing price is $20.60 (sweet spot $15–$100). The average incumbent carries 1,507 reviews — the moat a new listing must climb.