black oil sunflower seeds for birds 40 lbs
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$35.52avg listing price — sweet spot $15–$100
Price range
Great$11.01–$58.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,089.69avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$36K$36K/yr · 27K searches
According to Flapen's Amazon United States niche tracking, black oil sunflower seeds for birds 40 lbs is a $36K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
black oil sunflower seeds for birds 40 lbs market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $36K–$44K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 54%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 88 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
13
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
6%
- Old Potters52%
- Pennington14%
- CountryMax9%
- Wagner's8%
- Ernst Grain & Livestock7%
- Kaytee4%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
Top black oil sunflower seeds for birds 40 lbs search terms
- black oil sunflower seeds for birds 40 lbs15K/yr
- black sunflower seeds for birds 40 lbs5K/yr
- sunflower seeds for birds 40 lbs5K/yr
- black oil sunflower seeds 40 lbs3K/yr
Top black oil sunflower seeds for birds 40 lbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (50 lbs)
Old Potters$58.844.7★479 rev
Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (12 lbs)
Old Potters$26.914.8★727 rev
Pennington Select Black Oil Sunflower Seed 40lbs
Pennington$29.134.6★1,085 rev
CountryMax 50lbs Backyard Seeds Black Oil Sunflower Seeds
CountryMax$55.254.7★780 rev
Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (25 lbs)
Old Potters$37.514.8★233 rev
Newest
by launch date
Bangerz Sunz Black Oil Sunflower Seeds for Birds 35.3 Pounds Wild Bird Seed for Outside Feeders Great for Northern Cardinals Blue Jays and Hairy Woodpeckers Wild Bird Food 35.3lbs
Bangerz Sunz$39.02154 rev
Ernst Grain & Livestock Black Oil Sunflower Seeds - Birdseed for Outside Feeders Wild Bird Food - Ideal Bird Seed for Cardinals Woodpeckers and More - Non-GMO 7lb
Ernst Grain & Livestock$21.80507 rev
Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (25 lbs)
Old Potters$37.51233 rev
Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (50 lbs)
Old Potters$58.84479 rev
Armstrong Wild Bird Food Black Oil Sunflower Bird Seed 35.3 Pounds - for Northern Cardinals Blue Jays and Hairy Woodpeckers - Ideal for Outside Feeders
Armstrong Bird Food$44.461,209 rev
Trending
90-day click momentum
Old Potters Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (6 lbs)
Old Potters$19.734.6★
Pennington Select Black Oil Sunflower Seed 40lbs
Pennington$29.134.6★
Kaytee Ultimate Birders Blend Food Wild Bird Seed for Outside Feeders Grosbeaks Cardinals Nuthatches Woodpeckers & More 10 Pounds
Kaytee$18.814.5★
Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (12 lbs)
Old Potters$26.914.8★
CountryMax 50lbs Backyard Seeds Black Oil Sunflower Seeds
CountryMax$55.254.7★
What buyers say about black oil sunflower seeds for birds 40 lbs
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Worth buying”
“As advertised”
“Clean Seeds, no junk”
“Clean and fresh”
“Great food for my birds”
“a good amount of seeds”
“Size of bag is good for the cost”
“Birds love it”
“Durability is fine”
What buyers complain about
“it costs half the price”
“looks nothing like the picture”
“Surprised at this lack of quality control”
“Very small bag”
“Bag of bird seed was infested with worms and pantry moths”
“Eaten by insects already”
“makes a mess cleaning”
“Or the sunflower seeds are too dry”
“Clogged the bird feeder”
“Difficult to deal with”
Top return reasons
Common questions
- Is black oil sunflower seeds for birds 40 lbs profitable to sell on Amazon United States?
- The niche generates $36K/yr across 13 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the black oil sunflower seeds for birds 40 lbs niche?
- 8 brands and 13 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in black oil sunflower seeds for birds 40 lbs?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.0%.
- When does demand for black oil sunflower seeds for birds 40 lbs peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.
- What does it cost to enter the black oil sunflower seeds for birds 40 lbs niche?
- Listings span $11.01–$58.84; the average listing price is $35.52 (sweet spot $15–$100). The average incumbent carries 2,090 reviews — the moat a new listing must climb.