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Black Oil Sunflower Seeds for Birds 40 Lbs

Fail

Shoppers spend an estimated $36K a year here, so Black Oil Sunflower Seeds for Birds 40 Lbs is a Fail.

Flapen Score
39
39 / 100
Ranks 8,066 of 8,839 Patio, Lawn & Garden niches · −17 vs the category median of 56
Market size
$36K/yr27K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
70%top-5 click share · 8 brands · 13 sellers

Flapen Score

Black Oil Sunflower Seeds for Birds 40 Lbs against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Black Oil Sunflower Seeds for Birds 40 Lbs is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Oil Sunflower Seeds for Birds 40 Lbs market on Amazon at a glance

Shoppers on Amazon United States searched for Black Oil Sunflower Seeds for Birds 40 Lbs 27K times last year and spent an estimated $36K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
3.7%
Market size, estimated
$36Ka year
Peak month
February2.4× the quietest month
Top search term
black oil sunflower seeds for birds 40 lbs15K searches a year

02 · Price

A sale here is worth $35.52.

Listings sell for $35.52 on average, from $11.01 to $58.84. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $35.52 that is $0 to $4K a year per listing.

Average price
$35.52inside the $15 to $100 sweet spot
Price range
$11.01–$58.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #108 within Backyard Birding & Wildlife. It carries 2,090 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
54%
Out of stock, average day
0.0%
Average rank
#108in Backyard Birding & Wildlife
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
2,090per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Black Oil Sunflower Seeds for Birds 40 Lbs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

$0$4K$7K$11K$14K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

13

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

6%

  • Old Potters52%
  • Pennington14%
  • CountryMax9%
  • Wagner's8%
  • Ernst Grain & Livestock7%
  • Kaytee4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Black Oil Sunflower Seeds for Birds 40 Lbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Search terms

Top Black Oil Sunflower Seeds for Birds 40 Lbs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black oil sunflower seeds for birds 40 lbs15K/yr
  • black sunflower seeds for birds 40 lbs5K/yr
  • sunflower seeds for birds 40 lbs5K/yr
  • black oil sunflower seeds 40 lbs3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Oil Sunflower Seeds for Birds 40 Lbs

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“it costs half the price”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Oil Sunflower Seeds for Birds 40 Lbs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data