Black Mulch
MaybeAn estimated 0.8% of orders come back. But buyers convert on only 1.4% of searches, so Black Mulch is a Maybe.
- Flapen Score
- 58 / 100Top 39% of 8,839 Patio, Lawn & Garden niches · +2 vs the category median of 5658
- Market size
- $159K/yr196K searches / yr
- 90-day growth
- +106.4%search demand this quarter
- Competition
- 65%top-5 click share · 13 brands · 27 sellers
Flapen Score
Black Mulch against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Black Mulch is stronger. Inside it, weaker.
Market
The Black Mulch market on Amazon at a glance
Shoppers on Amazon United States searched for Black Mulch 196K times last year and spent an estimated $159K. The top 5 brands take 81% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +106.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.
- Searches, last 12 months
- 196K
- Growth, 90 days vs prior 90
- +106.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $159Ka year
- Peak month
- May10.0× the quietest month
- Top search term
- black mulch109K searches a year
02 · Price
A sale here is worth $58.63.
Listings sell for $58.63 on average, from $8.34 to $313.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $58.63 that is $6K to $15K a year per listing.
- Average price
- $58.63inside the $15 to $100 sweet spot
- Price range
- $8.34–$313.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$15K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #105 within Soils, Mulches & Planting Media. It carries 375 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 55%
- Out of stock, average day
- 9.4%
- Average rank
- #105in Soils, Mulches & Planting Media
- Average rating
- 4.12 starsAmazon United States average 4.42 stars
- Average reviews
- 375per listing
- Listings tracked
- 20
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Black Mulch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
27
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
15%
- Brand 124%
- Brand 223%
- Brand 312%
- Brand 412%
- Brand 510%
- Brand 65%
- Open — no brand owns it (7 brands, 15%)
Demand
Black Mulch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.0×
Search terms
Top Black Mulch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black mulch109K/yr
- black mulch for landscaping62K/yr
- black mulch for landscaping in bags10K/yr
- mulch black8K/yr
- black mulch 2 cu ft2K/yr
- black bark for landscaping3K/yr
- black mulch bags2K/yr
Reviews and returns
What reviews say buyers love and hate about Black Mulch
We read the reviews and the return reasons for every product selling here.
“This was not the size I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Mulch questions
Answered from the same tracked data.