Black Mulch

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +106.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months

196K

Growth, 90 days vs prior 90

+106.4%

Conversion, latest week

1.4%

Market size, estimated

$159Ka year

Peak month

May10.0× the quietest month

Top search term

black mulch109K searches a year

Listings sell for $58.63 on average, from $8.34 to $313.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $58.63 that is $6K to $15K a year per listing.

Average price

$58.63inside the $15 to $100 sweet spot

Price range

$8.34–$313.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$6K–$15K

Returns

0.8%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #105 within Soils, Mulches & Planting Media. It carries 375 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

55%

Out of stock, average day

9.4%

Average rank

#105in Soils, Mulches & Planting Media

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

375per listing

Listings tracked

20

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

54 months