black gold seed starting mix
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$28.53avg listing price — sweet spot $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Great$7.65–$48.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great399.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$122K$122K/yr · 51K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black gold seed starting mix is a $122K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
black gold seed starting mix market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $143K–$171K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #989
- Page quality
- 0%
- Prime
- 21%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Sun Gro51%
- SUN GRO49%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 20 weeks — -35.4% search growth over the last 90 days.Top black gold seed starting mix search terms
- black gold potting soil22K/yr
- black gold soil7K/yr
- black gold seedling mix5K/yr
- black gold seed starting mix10K/yr
- sungro horticulture6K/yr
Top black gold seed starting mix products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SunGro Horticulture Seedling Mix - Organic Seed Starting Mix - 8 Quart - Lime Perlite Sphagnum Peat Moss
Sun Gro$7.654.6★1,135 rev
Black Gold Potting Mix - Natural & Organic Indoor Use Bulk Potting Soil - 16 Qt - Organic Material
SUN GRO$21.084.8★47 rev
Black Gold Potting Soil - Organic Indoor/Outdoor Black Potting Soil - 16 Qt (2 Bags) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite
Sun Gro$32.044.4★44 rev
Black Gold Potting Soil - Organic Indoor/Outdoor Bulk - 16 Quart (3 Pack) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite
Sun Gro$37.844.7★21 rev
SunGro Horticulture Potting Soil - All Purpose with Control - 16 Quart - Worm Castings Pumice Peat Moss
SUN GRO$19.574.6★1,958 rev
Newest
by launch dateBlack Gold Potting Mix - Natural & Organic Indoor Use Bulk Potting Soil - 16 Qt - Organic Material
SUN GRO$21.0847 rev
SunGro Horticulture Soil and Soil Amendments - Natural Organic Potting Soil - 2 Cu Ft - Peat Moss Perlite
SUN GRO$40.2517 rev
Sun Gro Black Gold Seeds or Cutting Seedling Germination Mix 16 Quart (4 Pack)
SUN GRO$48.3966 rev
SunGro Horticulture Cactus Mix Soil - Fast Draining Nutrient Rich - 8 qt (2 Pack) - Earthworm Castings Pumice Perlite
SUN GRO$24.07309 rev
SunGro Horticulture Seedling Mix - Seed Starting Soil - 16 Qt - Organic Material
SUN GRO$29.8485 rev
Trending
90-day click momentumBlack Gold Potting Soil - Organic Indoor/Outdoor Bulk - 16 Quart (3 Pack) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite
Sun Gro$37.844.7★
Black Gold Potting Soil - Organic Indoor/Outdoor Black Potting Soil - 16 Qt (2 Bags) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite
Sun Gro$32.044.4★
SunGro Horticulture Potting Mix - All Purpose with Fertilizer Potting Soil - 1 Cu Ft - Plastic
SUN GRO$26.574.9★
Black Gold Potting Mix - Natural & Organic Indoor Use Bulk Potting Soil - 16 Qt - Organic Material
SUN GRO$21.084.8★
SunGro Horticulture Cactus Mix Soil - Fast Draining Nutrient Rich - 8 qt (2 Pack) - Earthworm Castings Pumice Perlite
SUN GRO$24.074.5★
What buyers say about black gold seed starting mix
What buyers praise and complain about, mined from review topics.What buyers love
“Things grow beautifully in it”
“Soil quality and richness is top notch”
“Good value for the money”
“It not heavy soil”
“Great for drainage”
“Great for indoor plants”
“Product is exactly what I Ordered”
“This is very Fluffy soil”
“This is fluffy stuff”
“Easy to use”
What buyers complain about
“And I have already lost seedlings as the soil dries out so fast that you barely get 24 hours between necessary waterings”
“Waste of Money”
“Not a lot of chunky stuff, like twigs”
“Have had tremendous problems with fungus gnats for over a year from a well known brand potting soil in the green bag”
“This is not the same as I have bought in past”
“This new batch is all going into trash”
“So light and fluffy that it doesn't feel substantial”
Top return reasons
Common questions
- Is black gold seed starting mix profitable to sell on Amazon United States?
- The niche generates $122K/yr across 14 tracked products. 90-day search growth is -35.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the black gold seed starting mix niche?
- 2 brands and 57 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in black gold seed starting mix?
- Top complaints mined from reviews: Plant Growth, Value For Money, Thickness. The return rate is 0.1%.
- What does it cost to enter the black gold seed starting mix niche?
- Listings span $7.65–$48.39; the average listing price is $28.53 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.