Black Gold Seed Starting Mix
FailThe top 5 brands take 100% of clicks, so Black Gold Seed Starting Mix is a Fail.
- Flapen Score
- 41 / 100Ranks 7,889 of 8,839 Patio, Lawn & Garden niches · −15 vs the category median of 5641
- Market size
- $122K/yr51K searches / yr
- 90-day growth
- -35.4%search demand this quarter
- Competition
- 80%top-5 click share · 2 brands · 57 sellers
Flapen Score
Black Gold Seed Starting Mix against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Black Gold Seed Starting Mix is stronger. Inside it, weaker.
Market
The Black Gold Seed Starting Mix market on Amazon at a glance
Shoppers on Amazon United States searched for Black Gold Seed Starting Mix 51K times last year and spent an estimated $122K. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -35.4%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $122Ka year
- Top search term
- black gold potting soil22K searches a year
02 · Price
A sale here is worth $28.53.
Listings sell for $28.53 on average, from $7.65 to $48.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $28.53 that is $3K to $7K a year per listing.
- Average price
- $28.53inside the $15 to $100 sweet spot
- Price range
- $7.65–$48.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #989 within Soils, Mulches & Planting Media. It carries 400 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 21%
- Out of stock, average day
- 0.0%
- Average rank
- #989in Soils, Mulches & Planting Media
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 400per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Black Gold Seed Starting Mix products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SunGro Horticulture Seedling Mix - Organic Seed Starting Mix - 8 Quart - Lime Perlite Sphagnum Peat Moss
- Price
- $7.65
- Rating
- 4.6/5
- Reviews
- 1,135
- Age
- 20y ago

Black Gold Potting Mix - Natural & Organic Indoor Use Bulk Potting Soil - 16 Qt - Organic Material
- Price
- $21.08
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 3y ago

Black Gold Potting Soil - Organic Indoor/Outdoor Black Potting Soil - 16 Qt (2 Bags) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite
- Price
- $32.04
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 8y ago

Black Gold Potting Soil - Organic Indoor/Outdoor Bulk - 16 Quart (3 Pack) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite
- Price
- $37.84
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 8y ago

SunGro Horticulture Potting Soil - All Purpose with Control - 16 Quart - Worm Castings Pumice Peat Moss
- Price
- $19.57
- Rating
- 4.6/5
- Reviews
- 1,958
- Age
- 19y ago
Trending
estimated 90-day click momentum
Black Gold Potting Soil - Organic Indoor/Outdoor Bulk - 16 Quart (3 Pack) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite
- Price
- $37.84
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 8y ago

Black Gold Potting Soil - Organic Indoor/Outdoor Black Potting Soil - 16 Qt (2 Bags) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite
- Price
- $32.04
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 8y ago

SunGro Horticulture Potting Mix - All Purpose with Fertilizer Potting Soil - 1 Cu Ft - Plastic
- Price
- $26.57
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 19y ago

Black Gold Potting Mix - Natural & Organic Indoor Use Bulk Potting Soil - 16 Qt - Organic Material
- Price
- $21.08
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 3y ago

SunGro Horticulture Cactus Mix Soil - Fast Draining Nutrient Rich - 8 qt (2 Pack) - Earthworm Castings Pumice Perlite
- Price
- $24.07
- Rating
- 4.5/5
- Reviews
- 309
- Age
- 8y ago
Newest
by launch date
Black Gold Potting Mix - Natural & Organic Indoor Use Bulk Potting Soil - 16 Qt - Organic Material
- Price
- $21.08
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 3y ago

SunGro Horticulture Soil and Soil Amendments - Natural Organic Potting Soil - 2 Cu Ft - Peat Moss Perlite
- Price
- $40.25
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 4y ago

Sun Gro Black Gold Seeds or Cutting Seedling Germination Mix 16 Quart (4 Pack)
- Price
- $48.39
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 5y ago

SunGro Horticulture Cactus Mix Soil - Fast Draining Nutrient Rich - 8 qt (2 Pack) - Earthworm Castings Pumice Perlite
- Price
- $24.07
- Rating
- 4.5/5
- Reviews
- 309
- Age
- 8y ago

SunGro Horticulture Seedling Mix - Seed Starting Soil - 16 Qt - Organic Material
- Price
- $29.84
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
57
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- Sun Gro51%
- SUN GRO49%
- Open — no brand owns it (0%)
Demand
Black Gold Seed Starting Mix search demand
Weekly searches over the year. Pick a range.
Search terms
Top Black Gold Seed Starting Mix search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black gold potting soil22K/yr
- black gold soil7K/yr
- black gold seedling mix5K/yr
- black gold seed starting mix10K/yr
- sungro horticulture6K/yr
Reviews and returns
What reviews say buyers love and hate about Black Gold Seed Starting Mix
We read the reviews and the return reasons for every product selling here.
“And I have already lost seedlings as the soil dries out so fast that you barely get 24 hours between necessary waterings”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Gold Seed Starting Mix questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









