Black Flag
FailThe top 5 brands take 96% of clicks, so Black Flag is a Fail.
- Flapen Score
- 46 / 100Ranks 7,082 of 8,839 Patio, Lawn & Garden niches · −10 vs the category median of 5646
- Market size
- $53K/yr100K searches / yr
- 90-day growth
- +84.3%search demand this quarter
- Competition
- 80%top-5 click share · 7 brands · 31 sellers
Flapen Score
Black Flag against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Black Flag is stronger. Inside it, weaker.
Market
The Black Flag market on Amazon at a glance
Shoppers on Amazon United States searched for Black Flag 100K times last year and spent an estimated $53K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Sep. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +84.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- +84.3%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $53Ka year
- Peak month
- September2.4× the quietest month
- Top search term
- black flag76K searches a year
02 · Price
A sale here is worth $13.69.
Listings sell for $13.69 on average, from $6.63 to $34.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $13.69 that is $3K to $7K a year per listing.
- Average price
- $13.69under the $15 to $100 sweet spot
- Price range
- $6.63–$34.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #349 within Flags. It carries 5,275 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #349in Flags
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 5,275per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Black Flag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
31
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
2%
- Brand 166%
- Brand 217%
- Brand 35%
- Brand 45%
- Brand 53%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Black Flag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep · busiest ÷ quietest = 2.4×
Search terms
Top Black Flag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black flag76K/yr
- black flag flea and tick yard spray8K/yr
- black flags9K/yr
- black flag flea and tick3K/yr
- black flag flea and tick spray for home4K/yr
Reviews and returns
What reviews say buyers love and hate about Black Flag
We read the reviews and the return reasons for every product selling here.
“Didn't work on fleas,ticks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Flag questions
Answered from the same tracked data.









