Black Door Mat

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months

187K

Growth, 90 days vs prior 90

+5.9%

Conversion, latest week

2.5%

Market size, estimated

$93Ka year

Peak month

May1.5× the quietest month

Top search term

black door mat46K searches a year

Listings sell for $19.68 on average, from $7.87 to $39.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.68 that is $2K to $5K a year per listing.

Average price

$19.68inside the $15 to $100 sweet spot

Price range

$7.87–$39.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

3.1%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #183 within Doormats. It carries 4,672 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#183in Doormats

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

4,672per listing

Listings tracked

51

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

7Amazon's first-year sales bar

Average brand age

34 months