black door mat
Worth a lookShows a sweet-spot price point ($19.68 avg), but a small market ($93K/yr) keeps it on the watch list.
Avg price
Great$19.68avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Great$7.87–$39.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,671.8avg incumbent reviews — the moat a new listing must climb
Market size
Bad$93K$93K/yr · 187K searches
According to Flapen's Amazon United States niche tracking, black door mat is a $93K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
black door mat market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $98K–$118K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #183
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 5.5%
- Avg brand age
- 34 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
37
Top-5 brand share
53%
Top 20: 93%
Top-5 click share
34%
Top 20: 76%
Open market
42%
- Smiry15%
- OLANLY13%
- PLEASOR9%
- GORILLA GRIP9%
- hicorfe7%
- BeneathYourFeet5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top black door mat search terms
- black door mat46K/yr
- black outdoor mat21K/yr
- black front door mat17K/yr
- black door mat outdoor16K/yr
- black entryway rug20K/yr
- black doormat12K/yr
- black outdoor door mat7K/yr
- black entry rug9K/yr
- door mat black7K/yr
- black outdoor mat front door5K/yr
Top black door mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smiry Front Door Mat Outside Entrance Heavy Duty Sturdy Natural Rubber Doormat Trap Dirt and Moisture Easy Clean Low Profile Mats for Indoor Outdoor Entry Irregular Triangle (29.5x17 Black)
Smiry$9.464.5★4,040 rev
hicorfe Indoor Doormat Welcome Door Mat TPR Backing Non Slip Mats 20x32 Absorbent Resist Dirt Entrance Doormat Inside Floor for Entryway Washable Low-Profile (Black)
hicorfe$14.554.5★14,733 rev
PLEASOR Front Door Mat Outside Entrance Dirt Resistant and Absorbent Welcome Door Mat Outdoor Indoor Sturdy Non-Slip Backing Entry Mat Fade Resistant Low Profile Doormat for Entryway 29x17 Black
PLEASOR$10.334.2★127 rev
Smiry Front Door Mat Outside Entrance Heavy Duty Natural Rubber Doormat Non Slip Trap Dirt and Moisture Easy Clean Low Profile Welcome Floor Mats for Indoor Outdoor Entry 29.5x17 Inch Black
Smiry$9.494.6★552 rev
OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black
OLANLY$9.694.3★12,689 rev
Newest
by launch dateSmiry Front Door Mat Outside Entrance Heavy Duty Natural Rubber Doormat Non Slip Trap Dirt and Moisture Easy Clean Low Profile Welcome Floor Mats for Indoor Outdoor Entry 29.5x17 Inch Black
Smiry$9.49552 rev
OLANLY Front Door Mat Indoor Outdoor Entrance 2-Pack 29.5 x 17 Inch Waterproof Heavy Duty Doormat Fade Resistant Low Profile Easy Clean Patio Porch Welcome Floor Mats for Entry Black
OLANLY$19.811,063 rev
PLEASOR Front Door Mat Outside Entrance Dirt Resistant and Absorbent Welcome Door Mat Outdoor Indoor Sturdy Non-Slip Backing Entry Mat Fade Resistant Low Profile Doormat for Entryway 29x17 Black
PLEASOR$10.33127 rev
PLEASOR Front Door Mat Indoor Outdoor Entrance Dirt Resistant and Absorbent Doormat Sturdy Non-Slip Backing Entry Mat Fade Resistant Easy Clean Low-Profile Entryway Mat 29x17 Black
PLEASOR$10.6273 rev
LUMI Front Door Mat for Outside Entrance 23.5x35.5 Heavy-Duty Dirt-Trapping Doormat with Durable Non-Slip Rubber Backing Stain & Fade-Resistant Entry Mats Black
LUMI$37.91177 rev
Trending
90-day click momentumLUMI Front Door Mat for Outside Entrance 23.5x35.5 Heavy-Duty Dirt-Trapping Doormat with Durable Non-Slip Rubber Backing Stain & Fade-Resistant Entry Mats Black
LUMI$37.914.4★
JSEI Door Mat for Entrance Washable Low Profile Doormat for Front Door & Back Door Absorbent Entryway Rugs with TPR Non-Slip Backing for Wet Shoes & Dirty Paws 20 x 32 Black
JSEI$22.724.7★
PLEASOR Front Door Mat Outside Entrance Dirt Resistant and Absorbent Welcome Door Mat Outdoor Indoor Sturdy Non-Slip Backing Entry Mat Fade Resistant Low Profile Doormat for Entryway 29x17 Black
PLEASOR$10.334.2★
Smiry Front Door Mat Outside Entrance Heavy Duty Natural Rubber Doormat Non Slip Trap Dirt and Moisture Easy Clean Low Profile Welcome Floor Mats for Indoor Outdoor Entry 29.5x17 Inch Black
Smiry$9.494.6★
GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain and Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean Patio Mat 29x17 Black Diamond
GORILLA GRIP$20.074.4★
What buyers say about black door mat
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Great buy for the money”
“Exactly as pictured”
“is easy to clean up”
“fit perfect at my door”
“Durable mat”
“Great mat that feels sturdy”
“Its pattern is nice”
“Colors are accurate”
“Good quality material”
What buyers complain about
“It's small”
“Disappointed in the quality”
“The material is a bit thin”
“wont stay flat”
“Is not like the picture”
“Thin and flimsy”
“Even though theyre dark”
“its not easy to clean”
“a little pricey for what they are”
“when it rains absorbs too much water”
Top return reasons
Common questions
- Is black door mat profitable to sell on Amazon United States?
- The niche generates $93K/yr across 51 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the black door mat niche?
- 30 brands and 37 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in black door mat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.1%.
- When does demand for black door mat peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the black door mat niche?
- Listings span $7.87–$39.81; the average listing price is $19.68 (sweet spot $15–$100). The average incumbent carries 4,672 reviews — the moat a new listing must climb.